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PPC agency for Google Ads from Munich

A PPC agency that makes your
Google Ads budget earn its keep

No vague promises. With taismo as your PPC agency you get four things:
… clicks from buyers, not from people browsing on your budget
… measurable growth in traffic, leads and sales
… a higher click-through rate and a lower cost per click
… a return on ad spend that survives the finance meeting
Book a free Google Ads strategy call
Brands we have already worked with:

Certified Google Ads specialists run your account, not juniors

We unlock your full potential
in three steps

This is not the end. Quite the opposite.
It is the beginning of rising rankings and astonished competitors.
Contract term

Not at
taismo

We work without minimum contract terms. You trust us with your budget; we return a positive return on ad spend. If we miss that, switching agencies is the rational move. We have managed Google Ads accounts for more than ten years, and clients stay because the numbers hold rather than because a contract binds them.

Budget

Free of the usual
agency mark-ups

Google Ads has been our craft for over ten years. PPC management is not a vehicle for maximising agency margin here. Measurable conversions, transparent strategy, fast execution, full cost control, clean remarketing and a long working relationship matter more to us than a quick invoice.

Account management

Individual
and personal

We are not the largest PPC agency in Germany, and that suits us. Individual support is not a buzzword here: The specialist who pitches your account also builds it. A senior Google Ads specialist owns your campaigns from the first call onwards, and the same team runs our SEO services, so ads and organic search pull in one direction.

WE
LOVE
PPC

The fairest pricing model for
reaching your goals

Our pricing model is built for a long term and successful relationship with you.

Google Ads starter package

From € 190 per month

  • PPC concept
  • Analysis of your active campaign
  • Comparison with campaigns in your competitive environment
  • Management of your Google Ads campaign
  • Monthly reporting
  • From a monthly ad budget of € 300

What our clients say

The strongest case for our work usually comes from the people we did it for.

„Thanks to taismo GmbH we were able to boost new business and increase the number of leads considerably.“

Sascha B.

Head of Sales

„The taismo team really got to grips with our subject. Thanks to that change of perspective our website was optimised for new focus keywords, and that had a positive effect on our Google traffic. In both SEO and SEA we are in a far better position today thanks to taismo.“

Janet R.

Marketing

See more of our work
Well-known companies already trust our expertise. Yours could be next

How a Google Ads campaign runs with taismo

Five steps from the first call to a campaign that pays for itself.
1

Define the goal and the target CPA

Step 1: We agree what a conversion is worth to you. A lead, a booked call or an order, plus the margin behind it. That number sets your target CPA and your budget ceiling. Campaigns optimised without it are guesswork with a media budget attached.

2

Keyword research, match types and negatives

Step 2: We research the terms your buyers actually type and sort them by intent rather than by volume. Every keyword gets a match type, and the negative list exists before the first ad runs. Broad match without negatives is the fastest way to spend a month’s budget on searches for „free” and „jobs”.

3

Campaign structure and ad copy

Step 3: We build the account structure, write the responsive search ads and point every ad group at the landing page that matches it. Message match raises the Quality Score, and a higher Quality Score buys the same ad position at a lower cost per click. Expected click-through rate, ad relevance and landing page experience are the three inputs Google scores.

4

Search terms, tests and bidding

Step 4: Once the campaign is live, the work turns weekly. We read the search terms report, add negatives, run A/B tests on headlines and move bidding from manual CPC to Smart Bidding as soon as the account records enough conversions to feed it.

5

Reporting you can act on

Step 5: You get one report per month with the numbers that decide something: Cost per conversion, conversion rate, impression share lost to budget and lost to rank, and what we changed because of them. Auction insights show which competitors moved and what their move cost you.

4 reasons clients pick taismo

A senior specialist as your contact. A free Google Ads account review. That is where we start.

17.000

Experience from more than ten years of Google Ads campaigns

20%

Growth you can measure

Price­less

Google Partner agency

Unlimited

We deliver measurable results, not empty promises

„We do not just raise your visibility. We make your ad budget work. The right search terms, the right match types, a negative list that stops the waste and bidding that follows your margin. Nothing here runs on the side, because it is your money in the auction.“

Dominik Breitbach

Head of SEO & Managing Partner at taismo GmbH

Whatever other agencies can do, we do better.

Professional search engine advertising from Munich

Other agencies

  • A high ad budget with modest results
  • New SEA customers matter
  • SEA client
  • 20 to 40 SEA clients per team member
  • The answer to your SEA question keeps you waiting
  • A 12 month commitment is mandatory
  • Traditional project management
  • An unmotivated project manager / (junior) SEA manager
  • Not every SEA team member holds a certification
  • Arbitrary SEA decisions

taismo SEO agency

  • Optimising the quality score and using your ad budget efficiently
  • A focus on your profits, not ours
  • SEA partner
  • A maximum of 10 SEA clients per team member
  • We answer your SEA question in no time
  • Flexible contract terms
  • Agile methods
  • Senior SEA consultant / Head of SEA
  • Cross-disciplinary training at the afs:// academy is mandatory
  • Data driven SEA decisions

Google Ads & PPC FAQ

Frequently asked questions about Google Ads and PPC
Do I have to sign a minimum contract term?

No. Our PPC contracts run monthly with no fixed term.
You decide how long we work together.
We are convinced of one thing: Results bind better than contracts.

Is taismo a certified Google Partner?

Yes. taismo is an official Google Partner and holds the Google Partner badge.
Our Google Ads specialists carry individual Google certifications on top of that.
In short: Certified people run your account, not trainees learning on your budget.

Can you take over my existing Google Ads account?

Yes, and it is straightforward. We take over your existing account through its customer ID and manage it from our Google MCC (manager account).
You keep ownership, full access and full transparency while we run the optimisation. Your campaign history and conversion data stay intact, which matters because Smart Bidding learns from that history.

What does a Google Ads campaign cost?

Our one-off setup fee starts at 990 € and usually stays there. It covers a complete, professional campaign structure with:

  • One brand campaign,
  • One competitor campaign
  • And up to 6 focus keyword campaigns.

Management then starts at € 190 per month from an ad budget of € 300. Your media spend goes to Google directly, so you always see what buys clicks and what buys management.

How do I create a Google Ads campaign?

A Google Ads campaign needs five things: A conversion goal, a keyword set with match types and negatives, an account structure, responsive search ads and working conversion tracking.
We build all five in 2 to 4 weeks, depending on the size of the account.
Campaigns launched without conversion tracking cannot be optimised afterwards, which is why tracking goes live before the first ad does.

How do you measure the success of a PPC campaign?

Success is measured here, not assumed.
We use GDPR-compliant tracking such as Plausible together with native Google Ads conversion tracking, so every click, lead and sale stays traceable.
Your monthly report shows cost per conversion, conversion rate and impression share, plus what each change did to them.

Why hire taismo as your PPC agency?

Because a senior specialist runs your account and reports in revenue rather than in clicks.
Clients stay with us for three reasons:

  • Transparent communication
  • Individual strategy instead of templates
  • Results you can trace to a number
What is PPC?

PPC (pay per click) is advertising where you pay only when someone clicks your ad. On Google Ads an auction decides which ad appears for a search, and your position depends on your bid and your Quality Score, not on your budget alone.
PPC reaches people in the moment they search for what you sell, which is why it converts faster than almost any other channel.

Do Google Ads actually work?

Yes, and measurably so.
Google Ads is one of the fastest routes to visibility and new customers, because the first clicks arrive within days of launch.
Whether it pays comes down to arithmetic: If your cost per conversion sits below your margin per customer, every extra euro of budget buys profit. That is the number we optimise against.

Are Google Ads worth it for small businesses?

Yes. You can start from € 300 of ad budget.
Small budgets work when the targeting stays narrow: One region, a handful of high-intent keywords, exact and phrase match, and a tight negative list.
Spreading € 300 across broad match nationwide buys impressions and little else.

PPC vs. SEO: What is the difference?

PPC buys immediate visibility: Your ads sit at the top of Google from day one and disappear the day you stop paying. SEO works the other way round: It takes months and then keeps delivering. We recommend running both, because SEO services lower the cost of your ads over time: The pages that earn organic rankings also lift the Quality Score that sets your click price.

How many keywords should one ad group have?

Our experience says less is more.
3 to 5 closely related keywords per ad group, all serving one search intent.
Tight ad groups raise relevance and Quality Score and lower your cost per click, because one ad can speak to one thing instead of five.

Do I need to adapt my landing page for Google Ads?

Usually yes, and the work pays for itself. Landing page experience is one of the three components of the Quality Score, so a slow or off-topic page raises your click price directly.
We check Core Web Vitals, message match and the form itself. Where the whole site drags the account down, an SEO audit is the cheaper place to start.

SEO expert Dominik Breitbach advises you with expertise, without obligation, and 100% free of charge

Free strategy session
In a free strategy call, we discuss your online marketing strategy for sustainable revenue growth within 30 to 60 minutes. What is possible? Which path should you take, and what results will each option bring you? Ready for better rankings? Ready to change something? Pick a time slot below that works for you for the SEO strategy call. I’m looking forward to meeting you.