What is the purpose of advertorials?
Although advertorials are controversial, they can be an effective way for companies and brands to promote their products or services. However, it is important that they are used in a transparent and honest manner in order to gain the trust of readers and not lose it.
In summary, advertorials are a form of advertising designed to look like editorial articles in order to generate a higher level of credibility and trust among readers. Although controversial, they can be an effective way for companies and brands to promote their products or services, as long as they are used transparently and honestly.
What regulations apply to the use of advertorials?
Advertorials must be clearly labeled as advertising so that readers know they are not reading neutral editorial content. An advertorial should also clearly and honestly disclose the intentions behind the article, including an obvious statement that it is advertising.