What drives successful SEO experts:
Continuous improvement
"The definition of insanity is doing the same thing over and over again and expecting different results." These are the words of Albert Einstein. Where the scientist is right, he is right. Only attempting to change routines for the better will bring about improvements. Perhaps not always immediately, but in the long term. Continuous improvement is the sixth secret that author Richard St. John has elicited from extraordinarily successful people in numerous interviews.
1. Every day,
gets a little bitbetterat SEO.
Continuous improvement is a central element of many management philosophies and also plays a decisive role in search engine optimization (SEO). This principle is anchored in methods such as quality management and lean approaches and is considered by successful personalities in various fields to be the key to their success. Well-known figures such as author Amy Tan, FedEx CEO Fred Smith, gallery owner Sandra Ainsley, and sports legends such as Tiger Woods and Michael Jordan have cited continuous improvement as an essential component of their success.
Richard St. John, an expert in communication, has discovered in interviews with over 500 exceptionally successful people that the so-called1 percent rule isatangible form of continuous improvement. In SEO, this means that if youimprove yourstrategies, techniques, or content by just 1 percent every day, you can achieve a 38-fold improvement after one year.
This philosophy of small but steady progress enablesSEO experts to work effectively toward their goals. By continuouslyworkingonkeyword optimization,improving backlinks,oradjustingcontent, you can achieve significant long-term success. Anyone who consistently works on improving their SEO skills can make significant progress and achieve their goals.
2. Be excellent at SEO, constantlyimprove
, and always give your best.
Improvements in search engine optimization require an excellent starting point, themotivation to constantly improve, and thewillingness to always give your best. Richard St. John has summarized in detail the approaches of successful personalities to continuous improvement.
Really good at SEO
become
The opportunity for improvement is greatest when you start from a good level. The advice of many successfulSEO expertsisto focus on your own strengths in SEO and become truly excellent at them. How tofindyour passion for specificareas of SEO and thereby gain the motivation to master these areas has already beendiscussedin anarticle on passion. Mastering your area of expertise, whether it'stechnical SEO,content creation,orlink building, not only provides the validation and satisfaction that drives successful SEO professionals, but also creates a solid foundation for further success inonlinemarketing.
Good, better,best
, and even better in SEO
Alwaysset thebar a little higher – this doesn't just apply to track and field athletes. Those who are good at SEO canconstantlyimprove withambition and regular work. This also applies to effective and empathetic SEO managers: one team member may be challenged in small steps, while another is ready for bigger leaps in performance. It's important toencourage yourself and the teamto continuously improve. Setbacks are inevitable, but in the long run, search results will improve.
Alwaysgiveyourbest
Becoming an Olympic champion, billionaire, or best-selling author cannot be planned, but the chances of achieving these goals increase when you consistently give your best effort. This also applies to SEO experts who, like astronaut Story Musgrave or hotel chain founder Issy Sharp, consider it a matter of professional pride to always be the best version of themselves. CEO Nez Hallett III adds: "Those who always do their best will have no regrets." Acting to the best of your knowledge and belief and showing the greatest possible commitment contributes significantly to peace of mind. Because no one can give more than their best.
Being good, constantly improving, and always giving your bestarethe cornerstones of success in SEO. How exactly can this be achieved? By consistently working on optimizing your own online marketing knowledge and SEO strategies and continuously facing new ranking challenges.
Practice,practice,practice
The old adage "practice makes perfect" also applies to SEO. Constant practice and testing of SEO strategies turned beginners into SEO experts. Continuous experimentation with keywords,backlink strategies, andcontent optimization leads to better Google rankings and increased visibility in search engines. Similar to how Lance Armstrong trained to become the Tour de France winner, SEO specialists can refine and optimize their skills through constant practice.Persistenceandthepressure to improve are often necessary, especially when focusing on less familiar aspects of SEO, such asparasite SEO.
Focuson your own
SEO strengths
In the debate about whether to improve one's weaknesses or focus on one's strengths, many experts advocate the latter, as Richard St. John's interviews show. In SEO, it is effective to focus on areas where you already excel. Recognizing that someaspectsarebetter delegated to others can increase the efficiency and effectiveness of SEO campaigns. Just as J.K. Rowling focused on writing and left technical skills to others, SEO professionals can concentrate their resources on what they do best to achieve outstanding top rankings in their field of expertise.
Repeat,repeat,repeat
In sports, continuous repetition leads to better muscle development and improved skills, andthe principle of repetitionisjust as crucial in SEO and online marketing: Repeatedly applying andtesting SEO strategiesleadsto search engine optimized results. Julia Child, the award-winning chef, had to prepare her famous strawberry soufflé 28 times before it was perfect. The same applies to SEO techniques and content creation, which can be perfected through constant revision and adjustment. Robert Munsch, the children's book author, repeated his stories for years until they were ready for publication. This principle of repeated refinement also applies to writing SEO content and executingmarketing campaigns.
Outsource weaknesses
What should you do if certain aspects of search engine optimization or marketing are not among your strengths? Outsourcing is the solution, as many successful people have demonstrated. Quincy Jones, the Grammy Award-winning musician, could focus on driving, but instead chooses to take a taxi so he can concentrate on his musical compositions. This principle can be directly applied to SEO and online marketing: If technical SEO ordata-intensive analytics arenotyour strengths, it is efficient to delegate these tasks to specialists. This allows you to focus on your creativity and strategic skills, which contribute significantly to the success of your projects. Outsourcing helps you save time and resources and focus on what you do best to achieve outstanding results.
3. Boost self-confidence
through goodSEO performance
Excellent performanceinsearch engine optimization is not only the key to success, but also asource of recognition and self-confidence. Through continuous improvement and the development of new skills, SEO experts not only gain therecognitionofsuperiors and customers, but also strengthen their own self-confidence. High-quality results and the uncompromising implementation of SEO strategies stand out—first internally within the team and then externally with clients.
Those who continuously improve and work on their skills not only achieve their professional goals, but also develop personally. This leads to a stronger professional position and ahigher level of personal satisfaction.
That's why we at taismo place great importance on the continuous development of both our customers and our employees. Our goal is to consistently achieve outstanding results and thus promote both individual and corporate success. By continuously improving our SEO practices and SEO strategies, we secure our position asa leadingagencyinthe online marketing industry.
- Richard St. John provides even more tips on ongoing optimization in his book "The 8 Traits Successful People Have in Common: 8 To Great."
- We describe seven other secrets to success that may also help you get ahead in ourmagazine, published at irregular intervals.
- At taismo, standing still would mean beingpushed backin the stream of constantly changing rules andvariable user behavior. That's how it is in online marketing. Our drive to constantly improve and stay at the forefront motivates us. That's why we are constantly working on new, optimal solutions forourcustomers'online visibility. Would you like to benefit from this too?We would be happy to discuss thiswithyouin person or virtually.
