Recruitment: 5 affordable digital tools to help you find the right employees for your company
Gone are the days of newspaper ads for job seekers and applicants lining up for a job. When skills shortages and digitalization collide, companies must respond with the right strategies for recruiting employees. We present five affordable digital alternatives to recruiting service providers that you can use to easily target relevant candidates.
1. Remaining competitive as an employer
For years now, the shortage of skilled workers has been a buzzword on the German labor market. This threat has already become a reality in some sectors, such as skilled trades and healthcare. Employer markets have turned into employee markets. Qualified job seekers are increasingly aware of their situation: they can negotiate their place of work, salary, and conditions from a position of strength, because employers are dependent on skills that are becoming increasingly rare. For the recruitment of specialized employees, this means two important changes:
- The brand and reputation of the company as an employer is becoming increasingly important and needs to be marketed.
- The brand and reputation of the company as an employer are becoming increasingly important and need to be marketed.
As an online marketing agency, taismo deals with the successful marketing of products and services via digital channels on a daily basis. The same tools can be used when recruiting staff. We have compiled our best tips for you.
2. Five affordable digital ways to find the right applicants
Recruitment agencies have moved job advertisements to the internet. This makes them accessible to everyone, flexible to use—and expensive.
Online job boards pride themselves on being the place where all relevant job ads for interested parties are gathered. However, companies have to dig deep into their pockets to be represented there. With a few simple tricks, however, you can significantly increase the visibility of your open positions yourself and attract the right candidates at a low cost. We present 5 digital tools that help you find employees.
2.1 Targeted job SEO on yourown website
Search engine optimization (SEO) may have been bringing you more organic leads to your site for a long time. But it's not just your products and services that can be pushed up in Google rankings with SEO. Open positions in your company can also attract the right candidates with the right content. The right texts, terms, and keywords are important here. This allows you to ensure that job seekers who are interested in your niche end up on your site. Using the same tools as for conventional SEO, you will appear at the top of the search results when a candidate enters "graphic designer job Munich" or "lean expert Cologne" into the search box. At taismo, we consider this type of recruiting to be obvious. After all, most companies spend a lot of time and effort refining the texts for their job ads. Optimizing them for search engines is almost a secondary activity.
2.2 GetlistedonGooglefor Jobs withstructured data
The vertical search engine "Google for Jobs" lists all job ads that can be found by bots. This presents a huge opportunity for companies that want to make their open positions visible outside of large and often expensive job boards. You can use the same tools as Stepstone, Monster, Indeed, and others. Provide your job ads with structured data that Google's algorithms like. This makes it easier and faster for crawling bots to index them—and your job ad will end up in the Google for Jobs search engine section, which lists all job ads with the appropriate structured data.
2.3 PPC ads oncareer-relatedplatforms
According toStatista, applications still mostlystarton online job boards. Nearly 42 percent of applicants surveyed in 2020 found the interesting job advertisement that led to an application on an online job site. Nearly 26 percent of applicants found what they were looking for at the respective company, and nearly 13 percent on business networks such as Xing or LinkedIn. This is reason enough to also consider the major platforms for your own recruiting. However, there is a cost-effective alternative to the conventional and expensive method of placing your own ads on the major job boards. With PPC (pay-per-click) ads on the platforms relevant to your target group, your vacancy will appear to job seekers who meet the desired criteria – without having to pay high monthly fees to the leading online platforms.
2.4 Find applicants in local groups and specialist communities onsocial media
Social media users meet in specific groups on online platforms. This behavior can also be observed among those interested in career opportunities. Facebook groups such as "Jobs in Munich" or Xing forums such as "Sales Jobs" are community-based, free-to-join opportunities to present your own job ads. With social media, you have transparency about how many members the relevant groups have and can usually assume that they belong to the relevant target group. Jobs that you post on LinkedIn, Facebook, or Xing groups are also more likely to have an exclusive character than those that are widely distributed, provided they have the right context. In addition, this gives you the opportunity to follow discussions and directly capture trends in the community.
2.5UtilizeGoogle My Business forjob advertisements
Google My Business is your business card on Google's first page. Your company profile appears alongside the top search results when someone searches for terms related to your company name. That's why you should prioritize this completely free opportunity to showcase your business. The card displays images, contact information, reviews, and opening hours. You can also post your own content here. This is an opportunity to advertise job vacancies free of charge. Present open positions and attract interested parties who are already in your company's search environment. The built-in features in Google My Business redirect users directly to the ad or your company's homepage if desired.
3. Professional support with SEOcruiting
Want to try new, promising approaches to recruiting your employees? Try out some of our innovative digital concepts and find relevant applicants for your open positions. We are happy to support you in planning and implementing your individual SEOcruiting strategy. Get in touch with us!
