Generative engine optimization that gets
your brand cited in AI answers
Generative engine optimization (GEO) makes your content quotable by AI systems. We build the entities, structured data and declarative copy that ChatGPT, Perplexity and Google’s AI Overviews rely on when they answer a question in your market. GEO runs on the same foundations as your SEO services, which is why we run both as one job.
Search now splits in two. Classic results still send traffic, and a growing share of research ends inside an AI answer that names two or three sources.
Language models pick those sources on evidence, not on reputation. They favour content they can retrieve, parse, attribute and corroborate: Unambiguous entities, explicit claims, valid structured data and confirmation elsewhere on the web. Generative engine optimization engineers exactly those four signals.
Generative engine optimization makes your content quotable by machines
Generative engine optimization (GEO) is the practice of making content retrievable, quotable and attributable for AI systems such as ChatGPT, Perplexity, Claude and Google’s AI Overviews. Classic SEO competes for a position in a list. GEO competes to be the sentence the model writes.
GEO rests on 4 pillars: Your brand, people and products exist as unambiguous entities; your key claims read as self-contained statements a model can lift verbatim; your structured data tells machines what each page is; and independent sources confirm what your site asserts. Answer engine optimization and LLM SEO describe the same discipline under different names.
Technical SEO
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AI crawler access: GPTBot, ClaudeBot, PerplexityBot and Google-Extended each fetch your site under their own rules. We audit robots directives, rendering and response times so every crawler that feeds an answer engine reads the pages that matter. -
llms.txt: A structured briefing at the root of your domain names your organisation, your services and your authoritative pages. Models then resolve your brand from a source you control instead of from inference.
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Server-rendered substance: Most AI crawlers execute no JavaScript. Claims that appear only after hydration stay invisible. We ship the substance in the HTML.
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Extractable claims: Models lift sentences, not pages. We rewrite your core statements so each one survives on its own, with the number, the date and the qualifier attached.
Entities & authority
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Entity architecture: Your organisation, your people and your services become unambiguous entities with stable identifiers and explicit relationships. Ambiguous entities are the most common reason a model confuses two similarly named companies. -
Off-site corroboration: A claim only your own site makes carries little weight. We build the profiles, mentions and citations that let an answer engine verify your assertions independently.
Structured data
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A connected schema graph: Organization, Person, Service, FAQPage, DefinedTerm and Article markup, wired together by @id. One coherent graph beats a dozen disconnected snippets. -
Quotable definitions: A glossary of the terms your market searches, each written as a clean definition. Definitions are the passages AI systems reuse most often and the cheapest citations you will earn. -
Speakable and passage markup: We mark the passages built to be read aloud or lifted whole, so the model knows which sentence answers the question.
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Freshness signals: Explicit publication dates, versioned claims and clean handling of retired content stop models quoting a version of your business from two years ago. Stale pages also weaken the E-E-A-T signals a model weighs.
Measurement
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AI visibility tracking: We run a fixed prompt set across ChatGPT, Perplexity, Google AI Overviews and Gemini every month and record whether you appear, how you are described and who is named beside you. -
Share of voice: Monthly reporting on citation frequency, sentiment and source domains shows whether the work lands and where the next gap sits. Analytics will not report this traffic reliably, so the prompt set is the measurement.
Sasha B.
Head of Sales
Janet R.
marketing
Dominik Breitbach
Head of SEO & Managing Partner at taismo GmbH
Classic SEO competes for a position in a list of links. Generative engine optimization competes to be the answer itself and to be named as its source. We unpack that split in detail in our guide to GEO vs. SEO. The mechanics differ; the foundation holds for both, because each depends on crawlable technology, explicit claims and demonstrable authority.
taismo therefore treats GEO as part of SEO rather than a separate product. A site with broken rendering, contradictory schema and no third-party corroboration fails at both disciplines. Repair that foundation and you compete in the ten blue links and in the answer box at once. Measurement is the one genuinely new discipline, because a citation in ChatGPT leaves no trace in your analytics.
