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What is voice SEO?
How does voice SEO differ from traditional SEO?
Will voice SEO still be relevant in 2023?

What is Voice SEO?

VoiceSEO (search engine optimization)refers tothe optimization of content and websites forvoice search queries. This type of search engine optimization takes into account the fact that more and more users are using voice assistants such asGoogleAssistant,Apple'sSiri, or Amazon'sAlexaforsearch queries. Voice SEO is about designing content in such a way that it achieves highvisibilityinvoice-based search queries. This includes adapting keywords tonatural speech patterns, structuring content for direct answers, and focusing on localized search queries, as many voice searchesarelocally oriented.

How does voice SEO differ from traditional SEO?

The main difference between voice SEO and traditional text search lies in the way users formulate search queries. With voice search, users tend to use longer, conversational sentences that are often phrased as questions. This requires adaptingkeywords andcontent to accommodate these more natural, dialogue-oriented queries. Voice SEO must also take into account the tendency of voice assistants toprovide a single, direct answer,as opposedto a list ofsearch results. This increases the importanceoffeatured snippets orposition zero insearch results. In addition, localization plays a greater role, as voice search queries often contain locally specific information.

Here is an overview of some of the differences between voice SEO and traditional SEO:

→ Conversational keywords: Voice searches typically use longer, conversational phrases. Instead of short keywords like "bake marble cake," a voice search might be: "Hey Siri, how do I bake a marble cake at home?"
→ Local searches: A large proportion of voice searches are locally oriented, such as queries for nearby restaurants or shops.
→ Immediate and precise answers: Voice search results are often direct answers that correspond to the highlighted snippets in traditional search.
→ Mobile usage: Voice search is frequently used on mobile devices, which influences its targeting and optimization.

Will voice SEO still be relevant in 2023?

In 2023, voice SEO will remain an important part of digital marketing strategies. The continued proliferation of smartphones and smart speakers, as well as improvements in speech recognition technology, mean thatmore and more people are turningtovoice search. Voice SEOofferssignificant opportunities forlocal businesses and services in particular, as many voice search queries are local in nature. It is therefore essential for brands and content developers to expand their SEO strategies and consider voice search as an integral part of them. This includes adapting to the specific requirements of voice search queries and optimizing for direct, precise answers that meet the needs of users. Given the ongoing trend toward the use ofvoice assistants, the relevance of voice SEOislikely to continue to grow in the coming years.