What does URL mean?

The abbreviation URL stands for "Uniform Resource Locator" and refers to the location of a website. It contains the identification, the access type and the location of the respective page. For example, the URL https://taismo.de/was-ist/ indicates that

• the subpage "what-is"
• the website "taismo.de"
• about the access protocol "https"

can be achieved.

The structure of the URLs also contributes significantly to navigation and orientation on the website. For example, take a look at all solutions or products under the respective level, such as:

https://taismo.de/was-ist/longtail-keyword/ 
and
https://taismo.de/was-ist/dns/ 

This makes it clear to users where they are on your site and what information they can expect to find in that area. 

The Moving your URLs to new addresses can be just as time-consuming and lossy as changing a phone number. Some users may have saved the URL as a favorite, while others may have shared a link that is now invalid. In the best case scenario, valuable backlinks to your address. You don't want to lose these either. Therefore, carefully consider whether you want to change your URLs. 

Any questions? At taismo, we provide advice on results-oriented online marketing on the optimal structure of your website.