What is off-page optimization?

The goal of off-page optimization is tomakeyour website astrustworthyandrelevant as possible for both users and search engine algorithms. This will improve its ranking in organic search results (ranking optimization). This is achieved through links to your site from reputable individuals, sites, or portals (backlinks).

Link building: This involves increasing the number of backlinks to your website over the long term. Two examples of link building methods areguest articles(preferably on influential sites/portals that include links to your website) andpress relations(generating high-qualitybacklinksfromnewspapers and major magazines). Backlinks are one of the mostheavily weighted ranking factorsinorganic search and should therefore not be neglected. In general, all link building measures lead to your content being shared on multiple websites, thereby increasing your reach.