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What is negative SEO?
What methods are used in negative SEO?
How can I protect myself from negative SEO?

What is negative SEO?

Whileblack hat SEOmeasures are intended to give your own site anunfair competitive advantage, negative SEO aims to worsen the ranking of competitors' websites. Negative SEO can be seen asa targeted attackon other websites and quickly crosses the boundaries of what is legally permissible.

What methods are used in negative SEO?

  • hacking

  • Bad Neighborhood

  • Google bombing

  • Duplicate content

  • Fake comments and reviews

  • …

How can I protect myself from negative SEO?

Here are a few tips to protect yourself from negative SEO measures:

  • Enable notifications in Google Search Console to quickly notice any anomalies.

  • Create automated reports so you can react quickly.

  • Keep an eye on thebacklinksto your site in GSC.

  • Regularly check key figures such as the MOZ Spamscore. If the value rises rapidly, check your backlinks in Search Console.

  • Have backlinks from dubious sites deleted. If that is not possible, use Google's Disavow Tool to block these backlinks.

  • Check your site regularly for duplicate content.

  • Check your Google reviewsfordubious comments or fake reviews that are intended to damage your reputation.

Would you like to know more about how you can protect yourself against negative SEO measures? 

Why not listen to ourpodcast episodeon this topic?

To the podcast