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What is a long-tail keyword?
What does a search with a long-tail keyword look like?
What are the opportunities for SEO with a long-tail keyword?

What is a long-tailkeyword?

A long-tail keyword is a keyword that, figuratively speaking, has along tail attached to it. Long-tail keywords are often acombinationofseveral keywords. The main keyword of the search isexpandedwithadjectives or attributes that characterize the product. Thus, a search query that contains a long-tail keyword ismore preciseandthe results aremore specificthana search that only uses the main keyword. That is why long-tail keywords are more specific and have a higher chance of success in terms of search volume exchange.

What does a search with a long-tail keyword look like?

Example: 

You are looking for a bicycle for your child.

The first search in the search engine is probably"children's bike." However, the child really wants a blue bike. After that, the search query will most likely look like this:

"blue children's bicycle" 

And just like that, they searched using along-tail keywordand got different results than before. 

Long-tail keywords are also suitable forlocal SEO.

What are the opportunities for SEO with a long-tail keyword?

Although long-tail keywords often have alower search volumethan the main keyword, the positions on theSERParenot as competitive.

This may make it easier for youto outperform thecompetitionfor certain terms, as many website operators only optimize content for main keywords and not for long-tailkeywords. Long-tail keywords are also ideal for certain niches, but always check thesearch volumeof the long-tail keyword first.