What is a landing page?

A landing page is a single page of a website that serves asan entry pointfor new visitors and potential new customers. The landing page is often part of anonline marketing campaignand is designed to specifically target those interested in a particular product or service. In most cases, clicking on an advertisement does not lead to the company's general website but to anoptimized landing page. The goal of the landing page is usuallyto generate leads orconversions.

• Landing page as a subpage:Inonline shops, these can be product or category pages, for example. 

• Landing page as a separate page: Alanding page can even be available under its own domain, independent of the rest of the site. The page is often designed in line with the CI of the rest of the website.

Landing pages are designed to draw new users' attention to products or services. They should showcase the benefits at a glance and encourage visitors tointeract. This could involve ordering a product, filling out a contact form, or signing up to an email list, for example. A landing page is usually preceded by apaid advertisement.