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What is keyword stuffing?
Why did keyword stuffing improve search engine rankings in the past?
What are the consequences of keyword stuffing for SEO?

What iskeywordstuffing?

The term keyword stuffing comes from English and means "to stuff" or "to fill."

Keyword stuffing is an outdated method fromblack hat SEO. By excessively integrating a specifickeywordinto the text of a website, the aim was to achieve the highest possible ranking for this keyword in search engines.

Why did keyword stuffing improve search engine rankings in the past?

The algorithms used by search engines such as Google used to be less intelligent than they are today. One of the criteria for good rankings was the percentage frequency of certain terms in the text of the page, known askeyword density. In order to artificially increase the percentage of keyword density, keyword stuffing was used to incorporate a search term as often as possible in the text. 

Since the 2000s, search engines such as Google have evolved significantly and now quickly recognize keyword stuffing.

What are the consequences of keyword stuffing for SEO?

Since the 2000s, search engines such as Google have been able to quickly detect keyword stuffing andpenalize websites in terms of their ranking, as these sites usually offer no added value for users. In addition to penalties or complete exclusion from theindex, keyword stuffing usually leads to a negative user experience, as the frequent use of keywords makes the website's text quickly unreadable and offers little valuable content.