Skip to main content
loading="lazy" loading="lazy" loading="lazy" loading="lazy" Copy link
loading="lazy"

Table of Contents

What does domain authority mean?
How can I measure the domain authority of my own website?
What factors influence domain authority?
Which domain authority values are good or bad?
How does domain authority influence SEO?

What does domain authority mean?

Domain Authority (DA) is a metric between 1 and 100 that is calculated based on various factors. Which factors are taken into account depends on the analysis tool used. Different providers have different approaches. Basically, the Domain Authority value is intended to describe the importance of a website.

The origin of the value lies with the manufacturer MOZ.

How can I measure the domain authority of my own website?

MOZ itself offers several free analysis tools for displaying the value, such as the MozBar as a browser extension. It quickly displays the DA, PA (Page Authority), links, and spam score at a glance.

Which values influence domain authority?

  • Age of the domain/website
  • Security (encryption, etc.)
  • Backlinks(backlinks from dubious websites have a negative impact on value)
  • Many more

What domain authority scores are good or bad?

Large international corporations such as Google, Apple, and Microsoft often have a DA value between 99 and 100. However, striving to achieve this value is usually not practical for smaller websites. Instead, you should look for comparative values from other websites in your industry or environment. Basically, a DA of over 30 is a desirable starting point.

What influence does domain authority have onSEO?

It is unclear whether the DA value has a direct influence on the ranking. However, those with a high DA have a cleanbacklink structureand a low spam factor. This is certainly not detrimental to a good search engine ranking.

In short: The higher the domain authority of a website, the more valuable a link to your own site is.