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Table of Contents

What is the alt tag?
How do I set an alt tag?
Are alt tags important for SEO?

What is the alt tag?

The alt tag, short for alternative text, is an essential part ofweb developmentandonlinemarketing. It is a text addition that is inserted within the HTML code of images to provide a textual description of the image content. The main purpose of the alt tag is to improve the accessibility of web content by providing image information for screen readers and search engines. This is particularly important forusers with visual impairments, as the alternative text can be read aloud to convey the content of an invisible image.

How do I set an alt tag?

To add an alt tag to an image on a web page, you must add the alt attribute in the Use the HTML code tag. The alt text should be short but meaningful and clearly describe the content and context of the image. Here is a simple example:

<img src="/beispielbild.jpg" alt="Beispielbild eines blauen Himmels mit weißen Wolken">

In this example, the altattribute provides a clear description of the image content. It is important to include relevant keywords without overloading the text with keywords or adding irrelevant information.

Are alt tags important for SEO?

Alt tags play an important role insearch engine optimization (SEO) because they help search enginesunderstand whatisdepicted in animage. This not only improves the accessibility of your website, but also increases the likelihood that your images will appear insearch engine imageresults. In addition, alt tags can helpreinforce thecontextof apage by including relevant keywords , which can improve the SEO performance of the entire page.

It is important to note thatoverloading alt tagswith keywords, a practice known askeyword stuffing, can be negatively viewed by search engines and mayadverselyaffectyour SEO efforts. Therefore, the focus should be on providing accurate and relevant descriptions that are helpful to both users and search engines.