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How do I set up a 301 redirect?
When are 301 redirects relevant for SEO?
When are 301 redirects relevant for SEO?

What is a 301 redirect?

A 301 redirect is a method ofredirecting both users and search engines to anewURL when the original URL has been changed. The status code "301" signals that the URL has been permanently moved.

This is particularly important because it helps search engines understand that the old URL has been permanently replaced by a new one and that they should update their search results entries accordingly. The 301 redirect is often used to ensure that links pointing to the old URL do not lose value andareinsteadtransferred to thenew URL. This is crucial formaintaininglink authorityandsearch engine rankings.

How do I set up a 301 redirect?

A 301 redirect can be set up in various ways, depending on the server software used. For Apache web servers, the redirect is usually set up in the .htaccess file. To do this, add the following line:
Redirect 301 /alte-url https://www.beispiel.de/neue-url
For Nginx servers, the setup is done in the server configuration file. Here is an example of how to set up forwarding:
server {
    ...
    location /alte-url {
        return 301 https://www.beispiel.de/neue-url;
    }
    ...
}
For users of content management systems (CMS) such as WordPress, there are plugins that simplify the setup of 301 redirects by providing a user-friendly interface that allows redirects to be set up directly in the admin area.

When are 301 redirects relevant for SEO?

301 redirects are crucial forsearch engine optimization (SEO) for several reasons. First, they help preservelink juice(the authority transferred through links) and a page's ranking whena page'sURL is changed. This is particularly important when restructuring websites where oldURLs are no longer used.

Secondly,theyprevent theproblemof duplicate content by ensuring that search engines and users are directed to the current version of a page, even if they could access it via different URLs. Finally, 301 redirects improve the user experience by ensuring that visitors do not reach error pages (404 errors) but are instead redirected to the desired page.

When are 301 redirects relevant for SEO?

301 redirects are crucial forsearch engine optimization (SEO) for several reasons. First, they help preservelink juice(the authority transferred through links) and a page's ranking whena page'sURL is changed. This is particularly important when restructuring websites where oldURLs are no longer used.

Secondly,theyprevent theproblemof duplicate content by ensuring that search engines and users are directed to the current version of a page, even if they could access it via different URLs. Finally, 301 redirects improve the user experience by ensuring that visitors do not reach error pages (404 errors) but are instead redirected to the desired page.