SEO insights: An unexpected beginning – Why the visibility index can drop.
Ah,SEO! A magic word in the digital world, isn't it? It promises to revolutionize the world of online visibility. But wait! Before you delve too deeply into the world ofkeywordsandbacklinks, there is a small, often confusing phenomenon that deserves your attention: the initial drop inthe visibility index.
We have already explained what thevisibility indexis in our glossary entry on the topicof OVI. If you are not yet familiar with it, you should take a looktherefirst.
Let's analyze this seemingly mysterious phenomenon together. Ready? Let's go!
1. What do websites rank for without SEO?
Imagine the internet as a huge library. Without a proper system, you would never find the book you need, right? It's similar with websites and SEO. Without SEO, websites often rank for random keywords or, in the worst case, not at all for relevant search queries. You could rank for "coffee cups" when you actually want to sell "high-quality office equipment." Strange, isn't it?
SEO is the librarian who places your website on the right shelves and labels the spine with a meaningful title.
2. What is the search intent behind keywords?
Now it gets interesting!Search intentisthereason why someonestarts asearch query. Is the user looking for information, do they want to buy something, or are they looking for a specific website? If your keywords don't match the search intent of the users, it's like talking about soccer at a party while everyone else is discussing art. It doesn't really fit, does it?
Basically, an SEO agency distinguishes between three fundamental search intentions:
- Informational intent:Â
- Here, the user searches forinformation, answers, or explanations on a specific topic,question,orconcept.
- Examples: "How does photosynthesis work?", "Current weather in Berlin," "Definition of inflation."
- Transactional search intent:
- This search intent isfocusedon aspecific action, such as purchasing a product, downloading an app, or signing up for a service.
- Examples: "Buy iPhone 13," "Sign up for Netflix," "Download free image editing software."
- Navigational intent:
- Here, the user attemptstoaccess aspecificwebsiteorresource. Often, the user is already familiar with the destination but may not know the exact URL.
- Examples: "Facebook Login," "OpenAI Website," "Amazon Customer Service."
3. Why is search intent important for search engine optimization?
Understanding search intent is as important as reading the instruction manual before using a new device. It helps you to design your design your contentso that it exactly whatwhat your target audience is looking for. This not only improves your visibility, but also increase the likelihood that visitors will stay on your site and convert. It's like the perfect handshake – firm, but not too firm.
4. Why the visibility index may sometimes drop at the beginning of SEO
Now let's get to the heart of the matter! You start your SEO measures and suddenly—oh no—yourvisibility indextakesa nosedive. But don't panic! This isn't the end of your online presence, it's part of the process. Here are a few reasons why this happens:
- Reindexing:Search enginesneed to reevaluate your revised website. This takes time.
- Keyword realignment:Yourwebsite may now rank for fewer keywords than before, but for more relevant and more competitive keywords.
- Quality adjustment:Yourcontent adapts to the search intent, which can lead to fluctuations in the short term. However, this also means that searchers find what they are looking for.
Think of starting SEO as a kindof spring cleaning: it may look chaotic at first, but theend resultisaclean, well-organized website.
Feeling overwhelmed? You don't have to be! A professional SEO agency can help you navigate this seemingly confusing process and put your website on the path to success. Remember: an initial drop in visibility is just one step on the way to a stronger online presence. Contact us today and let's start your SEO journey together. Are you ready to take control of your digital destiny?
