Specialization in an SEO field
1. Highestlevel ofexpertiseina specialist field
"The eye of the master fattens the sow" – that may work for farmers. The same applies to successful businesspeople, actors, artists, athletes, and researchers. At least, that is the conclusion Richard St. John draws from his comprehensive study of the characteristics of extraordinarily successful people. Why should we be satisfied with one topic when there are so many exciting areas we could explore? St. John's answer is that specializing and building up genuine expert knowledge contributes to society. "A little bit of everything" is enough for good entertainment at a nice party. However, big goals can only be achieved if you become really good at one thing.Success does not come from the breadth of knowledge, but from its depth. In SEO practice, this meansspecializingin specific aspects such astechnical SEO,content creation, orlink building. This focus allows you to build expertise that is not only reliable but alsoimproves thequality of your work. By concentrating on a specific area, you can establish yourself asa leading expertinthat field.
2. Focusing ononethingleadsto success
Focus is a critical success factor. Those whospecializein a niche or aspect ofSEO not only gain deeper knowledge, but also greater confidence in their abilities. This confidence is crucial for developing innovative SEO strategies and implementing effective solutions that actually deliver results.
SEO specialization gives youconfidence
By focusing on a core competency in SEO, such as delving deeply into the algorithmic intricacies of search engines or creating compelling content,SEO professionals can createsignificant benefitsfortheir clients. At taismo, we focus onconstantlydeepening our expertise inonline marketingand maximizing our clients' visibility.
Firstexploreall SEO specializations, thenchooseone
Focus is crucial in SEO, but before specializing, it is important to thoroughly explore all possibilities. Similar to school education, which exposes us to a wide range of topics, the initial phase in SEO allows ustoexplore differenttechniques and strategies. This helps us determine the area of expertise we want to focus on later on.
No more jack-of-all-trades
In SEO, successful practitioners cannot just know a little about many areas; they must excel in a specific area. Their specializations may change during their careers, but at any given time, they focus 100% on one topic. Generalists are less in demand thanSEO specialists who have developed deep knowledge and skills in their area of expertise.
Concentratedfocusinstead ofonline marketing hawker's tray
In Richard St. John's book on successful people, John D. Rockefeller Jr.emphasizesthat "the ability to pursue a single purpose is one of the most important achievements in life." This purposeful focus enables SEO expertsto work efficiently and effectively by concentrating on a primary goal rather than getting bogged down by many good but distracting ideas. This type of concentration leads to faster and better results in search engines and paves the way for new projects.
Great online marketing agencies focus on theircore competency
Successful companies such as Microsoft, Domino's Pizza, and investor Warren Buffet have become leaders in their fields because they have focused rigorously on their core competencies. In online marketing, this can meanspecializingin specific areas such as search engine marketing,performance marketing, orsocialmedia marketing. These companies have shown that growth and success result from not spreading yourself too thin across too many different areas, but rather concentrating your resources on what you do best.
Learning the ability to concentrate
Long-term success in SEO requires the abilityto focus intensely and without distraction on specific tasks. This enables SEO experts to complete projects effectively anddelvedeeply into complex topics such as Google algorithm updates orcontent strategies. Similar toTiger Woods, who must concentrate clearly on every shot, SEO professionals need clear focus to achieve optimal results.
Avoid distractions
In the fast-paced world of online marketing, it's easy to get distracted. St. John emphasizes the importance of eliminating distractions such as smartphones and social mediato createafocused work environment. Many SEO specialists consciously choose quieter work environments or practice SEO techniques to reduce interruptions in order to maximize their productivity.
Attention deficit disorder (ADD)
St. John talks about ADD as a challenge that can be overcome by focusing on areas that really spark interest. For SEO experts, this means concentrating on the aspects that fascinate them most, whether it's technical SEO, content creation, ordata analysis. This commitment to their passion helps them work effectively despite the challenges that can come with ADD. By developing strong concentration skills and minimizing distractions, SEO professionals can increase their efficiency and achieve outstanding results in their projects.
3. Ourcore competence:Successfulonline marketing
In our opinion, focusing on one thing makes a lot of sense. At taismo, we focus on successful online marketing and our customers' visibility on the internet. We stay on top of technical developments, do the necessary technical and content-related groundwork, and regularly measure our results. That's why we've already led several customers to success. Want to learn a little more about the secrets to success of winners? Then read on!
- In his book "The 8 Traits Successful People Have in Common: 8 To Great," St. John reveals in detail what has made successful people what they are today.
- At taismo, we also like to immerse ourselves in our core competence: online marketing. Anyone who would like to chat with us about this over a cup of coffee is welcome to do so, both digitally and in person.
