The 8 secrets
of SEO success
Company founders and managers believe in their ideas and their success. Often, business ventures succeed, but sometimes they don't. What is the reason that some people are successful no matter what they do? In our series, inspired by Richard St. John's research, we examine how certain principles of success can be applied to SEO strategies. Discover how you can use the principles of success in your SEO strategy.
1. The key toextraordinarySEO success
Anyone who occasionally drawsinspirationfrom TED Talks will inevitably come across Richard St. John. The marketing and communications expert is the voice, face, and brain behind one of the most frequently viewed talks of all time. The American made it his mission to find out what makes people successful. He found the answer right there: at the TED conferences he attended every year to find ideas and contacts. Over a period of two years, he interviewed more than 500 businesspeople, inventors, founders, and executives who all had one thing in common: extraordinary success and the resulting prosperity.
But how did this come about? Some of the respondents initially cited chance or luck as factors in their positive results. Others pointed to effective online marketing methods, such assearch engine optimizationorGoogle Ads. At the end of his series of interviews, St. John counted over 300 possible success factors with the respective comments of his interviewees. After careful analysis, the author summarized the most important criteria—or rather, eight points. His data collection showed that personal, business, and ultimately financial success can be summarized in eight factors that all interviewees exhibit to an above-average degree.
2. In a nutshell: The personalityof successfulSEOs
In his thorough work, Richard St. John has distilled the key factors for success down to their essentials. According to St. John's research, the difference between drive, progress, and long-term positive results in search results on the one hand, and lasting stagnation or failure on the other, lies in certain personality traits and behaviors. Many of the personal qualities and skills that, according to his research, promise SEO success seem obvious at first glance. However, a strong combination of these factors makes exceptionally successful SEOs the ones who win in the long run. Here is an overview of the "8 To Be Great":
Passion for SEO: Successful SEOslovetheirwork
Successful SEO experts are driven by a deep passion for their work, not primarily by financial incentives. Richard St. John emphasizes that true success stems from genuine passion, with financial benefits being a natural consequence. "Passion transforms even average achievements into outstanding successes," explains the expert. The real challenge is to discover your own true passion. This requires a willingness to experiment and self-reflection in order to recognize what really moves your heart. Those who devote all their energy and dedication to their true passion will achieve outstanding success in the field of SEO.
Hard work in SEO: diligence, commitment, andfun along the way
If you want to be successful in SEO, you have to work hard for it. Success in search engine optimization requires considerable commitment and often long hours of work. It's a tough business that doesn't always reward you with immediate results, and it can mean spending your weekends or evenings after work refining your strategies. But the key lies in diligence, which can compensate for a lack of talent. Richard St. John emphasizes that success is not innate, but must be worked hard for. Despite the challenges, it is important to find joy in your work, because enjoying what you do increases motivation and perseverance. A positive approach can make the hard work of SEO much easier and lead to lasting success.
Continuous improvement in SEO:Never stop getting better
In the world of search engine optimization, continuous improvement is crucial for success. Just like elite athletes or actors who constantly hone their skills, SEO experts must continually refine their techniques to meet the rapidly changing demands of search engines and users. The key is to already be good at what you do and then have the drive to constantly improve—to become faster, more efficient, and more user-friendly. Persistent practice and the desire to further develop your strengths are essential. Weaknesses in your strategy should be identified and, where possible, offset by outsourcing or consulting specialists, such as a technical SEO for complicated coding problems.
Prioritizevalue-adding SEO and usefulpractices
In the field of search engine optimization, it is crucial that the services offered are not only effective, but also valuable and useful to the end user. SuccessfulSEO strategiesoffersolutions that create real added value, whether through improveduser experience,increased website speed,orrelevant, well-researched content. When users recognize the value in the optimized pages and content, it not only increases the likelihood that they will return, but also the likelihood that they will recommend the services to others. A key aspect here is to put yourself in the users' shoes and understand their needs and expectations. Active listening and observing what appeals to and is needed by the target audience are essential for developing SEO strategies that serve both users and search engines. By putting your own ego aside and focusing on the needs of your customers, you can achieve long-term success.
Persistently climbinghigherin search results
In search engine optimization, persistence is an indispensable component of success. SEO experts who are known for their perseverance are able to succeed even in difficult times, such asalgorithm updates, changing market conditions, and technical problems. This persistence often manifests itself in small but steady improvements in SEO strategies and tactics. An impatient and sometimes stubborn attitude can be beneficial when it comes to sticking to best practices while remaining innovative in order to improve performance. Persistent SEO professionals don't give up, even if the results aren't immediately visible. They learn from mistakes, ignore unconstructive criticism, and remain committed to their goal of improving their clients' online presence and achieving sustainable success.
Curious about the 8 secrets of successful people?
More material on this topic can be found here:
- AtTED, Richard St. John clearlysummarizeshis 8 tips for success.
- In his book "The 8 Traits Successful People Have in Common: 8 To Be Great," St. John describes in detail the results of his search for the commonalities among successful people.
- You canfind out more about Richard St. John as a person onhis website.
At Taismo, we will continue to explore the eight principles that lead to success in the next articles.
