{"id":8099,"date":"2026-10-08T07:30:00","date_gmt":"2026-10-08T05:30:00","guid":{"rendered":"https:\/\/taismo.de\/?p=8099"},"modified":"2026-10-04T16:16:38","modified_gmt":"2026-10-04T14:16:38","slug":"how-to-choose-an-seo-agency","status":"publish","type":"post","link":"https:\/\/taismo.de\/en\/seo-magazine\/how-to-choose-an-seo-agency\/","title":{"rendered":"How to Choose an SEO Agency in Germany: Large Agency or Specialist Team"},"content":{"rendered":"<style>\n.taismo-art{display:grid;grid-template-columns:320px minmax(0,1fr);gap:36px;align-items:start}\n.taismo-art .toc-sticky{position:sticky;top:80px}\n.taismo-art .toc-sticky ol li{margin-bottom:9px}\n.taismo-art .toc-sticky ol a:hover{color:var(--toc-hover) !important}\n.taismo-art .toc-sticky a[href*=\"preferences\"]:hover{background:#0d353c !important;color:#fff !important}\n.taismo-art figure{margin:26px 0}\n.taismo-art figcaption{font-size:0.9em;color:#5a6a67;margin-top:6px}\n.taismo-art h2{margin-top:38px}\n.taismo-art table{border-collapse:collapse;width:100%;font-size:0.95em}\n.taismo-art table th{background:#072328;color:#fff;text-align:left;padding:9px 12px}\n.taismo-art table td{border-bottom:1px solid #e6e6e6;padding:9px 12px;vertical-align:top}\n.taismo-art pre{background:#072328;color:#e8f0ef;border-radius:10px;padding:16px 18px;overflow-x:auto;font-size:0.86em;line-height:1.6}\n@media(max-width:900px){.taismo-art{grid-template-columns:1fr}.taismo-art .toc-sticky{position:static}}\n<\/style>\n<div class=\"taismo-art\">\n<aside class=\"toc-sticky\" style=\"--toc-hover:#072328;background:#ED8924;border-radius:14px;padding:22px 24px\">\n<div style=\"text-align:center;margin-bottom:14px\"><svg fill=\"#ffffff\" role=\"img\" aria-label=\"taismo SEO magazine\" style=\"width:210px;max-width:80%;height:auto;display:inline-block\" id=\"Ebene_1\" data-name=\"Ebene 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 209.04 52.32\"> <g id=\"Gruppe_796\" data-name=\"Gruppe 796\"> <path 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d=\"M157.04,44.23v-16.63h3.83v16.63h-3.83Z\"\/> <path d=\"M164.1,44.23v-16.63h4.02l7.29,10.15v-10.15h3.83v16.63h-3.83l-7.48-10.43v10.43h-3.83Z\"\/> <\/g> <path d=\"M205.77,18.4h-4.03c-.44-2.75-2.83-4.86-5.7-4.86-.5,0-.91.41-.91.91v3.95h-10.76c-.5,0-.91.41-.91.91v24.31c0,.5.41.91.91.91h21.4c.5,0,.91-.41.91-.91v-24.31c0-.5-.41-.91-.91-.91ZM189.24,23.26h5.9v1.82h-5.9c-.5,0-.91-.41-.91-.91s.41-.91.91-.91ZM199.89,39.66h-10.66c-.5,0-.91-.41-.91-.91v-9.73c0-.5.41-.91.91-.91h5.9v5.77c0,.5.41.91.91.91,2.18,0,3.95,1.77,3.95,3.96,0,.31-.04.62-.11.91ZM200,34.56c-.82-.78-1.88-1.32-3.05-1.5v-13.74s0,0,0,0,0,0,0,0v-3.84c1.74.41,3.05,1.98,3.05,3.85v15.25ZM204.86,42.71h-4.62c.97-1.03,1.57-2.43,1.57-3.95v-18.54h3.05v22.5Z\"\/> <\/svg><\/div>\n<h3 style=\"text-align:center;color:#fff;margin:0 0 14px;font-size:1.1em\">Table of contents<\/h3>\n<ol style=\"margin:0;padding-left:1.2em;line-height:1.5;font-weight:600;color:#fff;font-size:0.9em\">\n<li><a href=\"#size\" style=\"color:#fff;text-decoration:none\">Start with the right size<\/a><\/li>\n<li><a href=\"#profiles\" style=\"color:#fff;text-decoration:none\">Large agencies in profile<\/a><\/li>\n<li><a href=\"#large-agency\" style=\"color:#fff;text-decoration:none\">When a large agency fits<\/a><\/li>\n<li><a href=\"#specialist-team\" style=\"color:#fff;text-decoration:none\">When a specialist team fits<\/a><\/li>\n<li><a href=\"#criteria\" style=\"color:#fff;text-decoration:none\">7 criteria for the choice<\/a><\/li>\n<li><a href=\"#international\" style=\"color:#fff;text-decoration:none\">Hiring from abroad<\/a><\/li>\n<li><a href=\"#aeo-check\" style=\"color:#fff;text-decoration:none\">How to check an AEO agency<\/a><\/li>\n<li><a href=\"#questions\" style=\"color:#fff;text-decoration:none\">9 questions before you hire<\/a><\/li>\n<li><a href=\"#switching\" style=\"color:#fff;text-decoration:none\">Switching in 5 steps<\/a><\/li>\n<li><a href=\"#taismo\" style=\"color:#fff;text-decoration:none\">taismo as a specialist team<\/a><\/li>\n<li><a href=\"#faq\" style=\"color:#fff;text-decoration:none\">FAQ<\/a><\/li>\n<li><a href=\"#sources\" style=\"color:#fff;text-decoration:none\">Sources<\/a><\/li>\n<\/ol>\n<p>    <a href=\"https:\/\/www.google.com\/preferences\/source?q=https:\/\/taismo.de\" title=\"Set taismo as a preferred source on Google\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"display:block;text-align:center;margin-top:16px;background:#072328;color:#fff;font-size:0.82em;font-weight:700;padding:9px 12px;border-radius:8px;text-decoration:none\">\u2606 Prefer taismo on Google<\/a><br \/>\n  <\/aside>\n<div class=\"taismo-main\">\n<h1 class=\"brand-claim\" style=\"margin:0 0 14px;color:#072328\">How to Choose an SEO Agency in Germany: Large Agency or Specialist Team<\/h1>\n<figure style=\"margin:0 0 24px\"><img fetchpriority=\"high\" src=\"https:\/\/taismo.de\/wp-content\/uploads\/2026\/10\/seo-agentur-finden-hero.webp\" alt=\"How to choose an SEO agency in Germany: A large office tower in petrol next to a compact, orange glowing module, symbolizing a large agency and a specialist team\" title=\"How to choose an SEO agency: Large agency or specialist team\" width=\"1344\" height=\"768\" loading=\"eager\" decoding=\"async\" style=\"width:100%;height:auto;border-radius:14px;display:block\"><\/figure>\n<div class=\"taismo-author-top\" style=\"display:flex;flex-wrap:wrap;gap:16px;align-items:center;border:1px solid #e6e6e6;background:#e6e6e6;border-radius:12px;padding:16px 20px;margin:0 0 24px\">\n      <img decoding=\"async\" src=\"https:\/\/taismo.de\/wp-content\/uploads\/2025\/11\/Kostenloses-S-3.png\" alt=\"Dominik Breitbach\" width=\"64\" height=\"64\" loading=\"lazy\" style=\"width:64px;height:64px;border-radius:50%;object-fit:cover;border:2px solid #072328;flex:0 0 auto\"><\/p>\n<div style=\"flex:1 1 260px;min-width:220px\">\n<div style=\"font-weight:800;color:#072328\">Dominik Breitbach <span style=\"font-weight:500;color:#5a6a67\">\u00b7 Founder &amp; Lead SEO Strategist at taismo<\/span><\/div>\n<p style=\"margin:3px 0 0;font-size:0.92em;line-height:1.5;color:#3a4744\">Dominik is the founder and managing director of taismo, an SEO and GEO agency from Munich. He has worked in search marketing since 2010 and focuses on ongoing SEO support and visibility in AI answers, for companies in Germany and for international firms that want to be found in the German market.<\/p>\n<\/p><\/div>\n<div style=\"display:flex;flex-wrap:wrap;gap:8px;flex:1 1 100%\">\n        <span style=\"background:#072328;color:#fff;font-size:0.8em;font-weight:700;padding:5px 12px;border-radius:999px\">\u23f1 Reading time: 12 min<\/span><br \/>\n        <span style=\"background:#072328;color:#fff;font-size:0.8em;font-weight:700;padding:5px 12px;border-radius:999px\">\ud83d\udd04 Last updated: 8 October 2026<\/span>\n      <\/div>\n<\/p><\/div>\n<p class=\"lead-def\" style=\"font-size:1.12em;line-height:1.6;color:#072328;border-left:4px solid #ED8924;padding-left:16px\">To choose an SEO agency, decide first which agency size your project needs, then test the shortlist against criteria you can verify yourself. <strong>Large SEO and AEO agencies<\/strong> in Germany such as Suchhelden (more than 140 employees), Claneo (more than 80) or Aufgesang (45 to 50) suit companies with many markets, languages and disciplines. <strong>A specialist team<\/strong> suits you better if you want to work directly with the experts, hand off implementation, and your budget sits below the minimums of the large firms. This guide shows the profiles of the large agencies with source and date, 7 criteria for the decision, 8 checkpoints for AEO agencies and 9 questions to ask before you hire or switch.<\/p>\n<p class=\"taismo-cta-text\" style=\"border-left:3px solid #ED8924;padding:4px 0 4px 14px;margin:6px 0 22px;color:#072328\">\ud83d\udc49 Want to know where your company stands in AI answers before you pick an agency? <a href=\"https:\/\/taismo.de\/en\/geo-audit\/\" style=\"color:#ED8924;font-weight:700\">The AEO audit shows you as a fixed-scope project<\/a><\/p>\n<p style=\"font-size:0.92em;color:#5a6a67;border:1px dashed #c9d6d3;border-radius:10px;padding:12px 16px\"><strong style=\"color:#072328\">Transparency:<\/strong> This guide appears in the SEO magazine of taismo, an SEO and GEO agency from Munich. We are one of the options this guide discusses. That is why every statement about other agencies carries a source and a date, and why we name the strengths of the large agencies explicitly.<\/p>\n<h2 id=\"size\">Choosing an SEO agency in Germany starts with the size your project needs<\/h2>\n<p>Since September 2026, the Search Console of taismo.de has shown queries such as &#8220;best AEO agencies in Germany for English-speaking companies&#8221; and &#8220;What are the best alternatives to Evergreen Media?&#8221;. They are full sentences, the way people talk to an AI assistant, and they show who is searching: Companies that already know the big names and are looking for a better fit. Such a search usually has one of three reasons:<\/p>\n<ol>\n<li><strong>The budget is below the minimum:<\/strong> Evergreen Media, for example, states on its pricing page that ongoing support starts at 4,000 EUR per month.<\/li>\n<li><strong>The direct line is missing:<\/strong> The company wants to talk to the people who actually work on its website.<\/li>\n<li><strong>A focus is needed:<\/strong> For a young discipline like AEO, the company wants a team that concentrates on it.<\/li>\n<\/ol>\n<p>In this guide, a <strong>large agency<\/strong> has 30 or more employees and separate teams per discipline. A <strong>specialist team<\/strong> has fewer than ten employees, and its managing directors work on client projects themselves. In the United States you would call the second type a boutique agency. Both types succeed in the German market, and each fits different projects.<\/p>\n<p>If you want to compare AEO agencies along disclosed criteria, our list of the <a href=\"https:\/\/taismo.de\/en\/seo-magazine\/best-geo-agencies-germany\/\">best GEO agencies in Germany<\/a> ranks them. This guide answers the question before that: Which type of agency suits your company? Whether you need an agency at all is covered in our comparison <a href=\"https:\/\/taismo.de\/en\/seo-magazine\/how-to-do-seo-yourself\/\">how to do SEO yourself<\/a>.<\/p>\n<h2 id=\"profiles\">Five large SEO and AEO agencies in Germany in profile (October 2026)<\/h2>\n<p>The table shows five large agencies: The two that AI search users ask about alternatives to, and the three largest agencies from our comparison of AEO agencies. All values come from the agencies&#8217; own websites, retrieved on October 2 and 4, 2026.<\/p>\n<div style=\"overflow-x:auto;margin:20px 0\">\n<table>\n<tr>\n<th>Agency<\/th>\n<th>Location<\/th>\n<th>Founded<\/th>\n<th>Team (self-reported)<\/th>\n<th>Public price information<\/th>\n<th>Particular strength (own website)<\/th>\n<\/tr>\n<tr>\n<td>Suchhelden<\/td>\n<td>Osnabr\u00fcck, plus city pages<\/td>\n<td>2012<\/td>\n<td>more than 140<\/td>\n<td>SEO mostly 900 to 3,500 EUR per month<\/td>\n<td>own prompt analysis tool GeoStars, more than 4,000 completed projects<\/td>\n<\/tr>\n<tr>\n<td>Claneo<\/td>\n<td>Berlin<\/td>\n<td>2017<\/td>\n<td>more than 80<\/td>\n<td>none<\/td>\n<td>more than 10 languages in house<\/td>\n<\/tr>\n<tr>\n<td>Aufgesang<\/td>\n<td>Hanover<\/td>\n<td>1998<\/td>\n<td>45 to 50<\/td>\n<td>minimum budget 1,000 EUR net per month<\/td>\n<td>Wikidata Connector and Wikipedia PR<\/td>\n<\/tr>\n<tr>\n<td>seowerk<\/td>\n<td>Munich and Augsburg<\/td>\n<td>2014<\/td>\n<td>40<\/td>\n<td>none<\/td>\n<td>AEO texts by editors and linguists<\/td>\n<\/tr>\n<tr>\n<td>Evergreen Media<\/td>\n<td>Innsbruck (Austria)<\/td>\n<td>not stated<\/td>\n<td>33 people on the team page<\/td>\n<td>ongoing support from 4,000 EUR per month, strategy phase about 10,000 EUR<\/td>\n<td>SEO, AEO, content and digital PR from one source<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>Two notes on reading the table. Team sizes are the agencies&#8217; own statements; Evergreen Media gives no number, so we counted the people on its team page. Prices are entry values, and real budgets are higher depending on the project. Evergreen Media describes ongoing support for mid-sized companies at typically 50,000 to 100,000 EUR per year.<\/p>\n<p>Each of these agencies has its own focus. Claneo covers more than ten languages in house. Suchhelden measures AI visibility with a tool it developed itself. Aufgesang combines AEO with Wikidata and Wikipedia work. seowerk has AEO texts written by linguists, and Evergreen Media publishes its price ranges, which makes planning before the first call easier.<\/p>\n<h2 id=\"large-agency\">When a large SEO agency is the right choice<\/h2>\n<p>A large agency is the right choice when your project needs breadth and volume. Five situations clearly favor it:<\/p>\n<ol>\n<li><strong>Many markets and languages at once:<\/strong> A rollout in six countries needs native speakers for keyword research and copy. Agencies with in-house language teams deliver that without a chain of freelancers.<\/li>\n<li><strong>Several disciplines at scale:<\/strong> If you want to expand SEO, AEO, digital PR, social media and paid ads in parallel, teams coordinated under one roof pay off.<\/li>\n<li><strong>A six-figure budget:<\/strong> From about 50,000 EUR per year, the structure of project management, specialist teams and quality assurance that large agencies bring starts to pay for itself.<\/li>\n<li><strong>High monthly volume:<\/strong> If you need dozens of texts, landing pages and campaigns every month, agencies with 40 or 140 people in fixed teams deliver them.<\/li>\n<li><strong>Own tools and studies:<\/strong> Large agencies finance their own measurement tools, studies and conferences, and their clients benefit from them.<\/li>\n<\/ol>\n<p>In short: The more markets, languages and disciplines run at the same time, the more a large agency gets out of its structure.<\/p>\n<h2 id=\"specialist-team\">When a specialist SEO team fits better<\/h2>\n<p>A specialist team fits better when your project needs depth in one focus area and short decision paths. That is typical for mid-sized companies with 50 to 200 employees, a small marketing team and a service that takes more than two sentences to explain. Five situations favor a specialist team:<\/p>\n<ol>\n<li><strong>Your budget sits below the large firms&#8217; minimums:<\/strong> A specialist team works profitably with monthly budgets that are too small for a large agency.<\/li>\n<li><strong>You want to work directly with the experts:<\/strong> The person who develops the strategy also writes the structured data and reviews the texts. Every question reaches the person who knows the answer.<\/li>\n<li><strong>You want implementation handed off:<\/strong> Many companies have nobody to put recommendations into the content management system. A team that implements itself removes that step.<\/li>\n<li><strong>Your topic needs explaining:<\/strong> Expertise from engineering, medicine or software has to get into the content. The fewer handoffs between consulting, editing and technology, the less gets lost on the way.<\/li>\n<li><strong>You need speed in a young discipline:<\/strong> AEO changes month by month. A small team tests new markup such as <code>speakable<\/code> or an <a href=\"https:\/\/taismo.de\/en\/what-is\/llms-txt\/\">llms.txt file<\/a> on its own website before recommending it to clients.<\/li>\n<\/ol>\n<p>Two questions are worth asking any agency, large or small: Who stands in for your contact person, and how many clients does that person handle in parallel? The client-to-consultant ratio tells you more about the time your project gets than the agency&#8217;s headcount.<\/p>\n<h2 id=\"criteria\">7 criteria to choose the right SEO agency<\/h2>\n<p>The choice between a large agency and a specialist team comes down to 7 criteria. The more rows of one column apply to your project, the clearer the direction:<\/p>\n<div style=\"overflow-x:auto;margin:20px 0\">\n<table>\n<tr>\n<th>Criterion<\/th>\n<th>Points to a large agency<\/th>\n<th>Points to a specialist team<\/th>\n<\/tr>\n<tr>\n<td>Budget<\/td>\n<td>from about 4,000 EUR per month or 50,000 EUR per year<\/td>\n<td>below the large firms&#8217; minimums<\/td>\n<\/tr>\n<tr>\n<td>Markets and languages<\/td>\n<td>three or more languages in parallel<\/td>\n<td>one market, focus on Germany, Austria and Switzerland<\/td>\n<\/tr>\n<tr>\n<td>Disciplines<\/td>\n<td>SEO, PR, social and ads at large volume<\/td>\n<td>focus on SEO and AEO<\/td>\n<\/tr>\n<tr>\n<td>Collaboration<\/td>\n<td>a project manager as fixed interface<\/td>\n<td>direct work with the specialists<\/td>\n<\/tr>\n<tr>\n<td>Implementation<\/td>\n<td>your own team implements, the agency steers<\/td>\n<td>the agency implements itself<\/td>\n<\/tr>\n<tr>\n<td>Approvals<\/td>\n<td>multi-level processes in a corporation<\/td>\n<td>short paths, decisions by the CEO or head of marketing<\/td>\n<\/tr>\n<tr>\n<td>Account management<\/td>\n<td>a project lead coordinates several teams<\/td>\n<td>one fixed contact who implements personally<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<figure><a href=\"https:\/\/taismo.de\/en\/seo-services\/\" title=\"Ongoing SEO support by a specialist team: taismo from Munich\"><svg viewBox=\"0 0 820 425\" role=\"img\" aria-label=\"Large agency or specialist team: The signals at a glance\" style=\"width:100%;height:auto;background:#fff;border:1px solid #f0e0cf;border-radius:12px\"><title>Large agency or specialist team: The signals at a glance<\/title><text x=\"410\" y=\"38\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"20\" font-weight=\"700\" fill=\"#072328\">Large agency or specialist team: The signals at a glance<\/text><rect x=\"30\" y=\"64\" width=\"370\" height=\"290\" rx=\"12\" fill=\"#072328\"\/><text x=\"215\" y=\"98\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"16\" font-weight=\"700\" fill=\"#ED8924\">A large agency fits if &#8230;<\/text><rect x=\"420\" y=\"64\" width=\"370\" height=\"290\" rx=\"12\" fill=\"#fdf5ec\" stroke=\"#ED8924\" stroke-width=\"2\"\/><text x=\"605\" y=\"98\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"16\" font-weight=\"700\" fill=\"#ED8924\">A specialist team fits if &#8230;<\/text><circle cx=\"56\" cy=\"136\" r=\"5\" fill=\"#ED8924\"\/><text x=\"72\" y=\"140\" text-anchor=\"start\" font-family=\"Arial,sans-serif\" font-size=\"14\" font-weight=\"400\" fill=\"#e6e6e6\">Budget from about 4,000 EUR a month<\/text><circle cx=\"446\" cy=\"136\" r=\"5\" fill=\"#ED8924\"\/><text x=\"462\" y=\"140\" text-anchor=\"start\" font-family=\"Arial,sans-serif\" font-size=\"14\" font-weight=\"400\" fill=\"#072328\">Budget below the big agencies&#8217; minimums<\/text><circle cx=\"56\" cy=\"180\" r=\"5\" fill=\"#ED8924\"\/><text x=\"72\" y=\"184\" text-anchor=\"start\" font-family=\"Arial,sans-serif\" font-size=\"14\" font-weight=\"400\" fill=\"#e6e6e6\">Three or more languages at once<\/text><circle cx=\"446\" cy=\"180\" r=\"5\" fill=\"#ED8924\"\/><text x=\"462\" y=\"184\" text-anchor=\"start\" font-family=\"Arial,sans-serif\" font-size=\"14\" font-weight=\"400\" fill=\"#072328\">One market, focus on DACH<\/text><circle cx=\"56\" cy=\"224\" r=\"5\" fill=\"#ED8924\"\/><text x=\"72\" y=\"228\" text-anchor=\"start\" font-family=\"Arial,sans-serif\" font-size=\"14\" font-weight=\"400\" fill=\"#e6e6e6\">SEO, PR and social at large volume<\/text><circle cx=\"446\" cy=\"224\" r=\"5\" fill=\"#ED8924\"\/><text x=\"462\" y=\"228\" text-anchor=\"start\" font-family=\"Arial,sans-serif\" font-size=\"14\" font-weight=\"400\" fill=\"#072328\">Focus on SEO and AEO<\/text><circle cx=\"56\" cy=\"268\" r=\"5\" fill=\"#ED8924\"\/><text x=\"72\" y=\"272\" text-anchor=\"start\" font-family=\"Arial,sans-serif\" font-size=\"14\" font-weight=\"400\" fill=\"#e6e6e6\">Your own team needs steering<\/text><circle cx=\"446\" cy=\"268\" r=\"5\" fill=\"#ED8924\"\/><text x=\"462\" y=\"272\" text-anchor=\"start\" font-family=\"Arial,sans-serif\" font-size=\"14\" font-weight=\"400\" fill=\"#072328\">You want implementation handed off<\/text><circle cx=\"56\" cy=\"312\" r=\"5\" fill=\"#ED8924\"\/><text x=\"72\" y=\"316\" text-anchor=\"start\" font-family=\"Arial,sans-serif\" font-size=\"14\" font-weight=\"400\" fill=\"#e6e6e6\">Dozens of pages planned per month<\/text><circle cx=\"446\" cy=\"312\" r=\"5\" fill=\"#ED8924\"\/><text x=\"462\" y=\"316\" text-anchor=\"start\" font-family=\"Arial,sans-serif\" font-size=\"14\" font-weight=\"400\" fill=\"#072328\">Direct line to the specialists<\/text><g transform=\"translate(18 363) scale(0.055)\" opacity=\"0.1\"><path fill=\"#072328\" d=\"M1122.08,481.04l-132.61-85.2h-.19c-2.19-1.43-3.97-3.41-5.16-5.74-2.21-4.37-3.05-9.3-2.42-14.16.76-8.35,4.11-36.09,7.27-61.66,1.56-12.75,3.19-25.06,4.24-34.12s1.88-14.92,1.88-14.95c.16-1.49-.91-2.83-2.4-2.99-.82-.09-1.64.2-2.23.79l-125.88,131.4-8.04,8.39-19.55,17.03c-15.82,12.94-32.67,24.58-50.38,34.79-13.56,10.1-30.33,14.95-47.19,13.65-32.06-1.03-63.83-6.46-94.41-16.13-59.13-27.3-123.67-40.89-188.79-39.76l-154,13.68s-38.52,7.46-47.22-19.9c-17.4-52.51-40.3-103.03-68.33-150.72-18.96-28.44-28.95-61.92-28.7-96.1,0,0,6.22-81.08-38.52-117.11C90.63,17.29,54.43,2.47,16.39,0,6.31,1.22-.93,10.28.1,20.37c.28,4.44,2.08,8.65,5.1,11.92,8.2,9.64,19.73,15.84,32.3,17.38,14.34,3.69,27.2,11.68,36.86,22.89,9.63,12.75,14.99,28.22,15.3,44.19,2.58,35.07,10.68,86.5,23.59,156.23,8.35,25.79,20.49,50.19,36.03,72.41,22.63,40.89,40.55,84.23,53.41,129.16-16.18,27.55-29.5,56.69-39.76,86.95-17.41,51.02-45.98,132.89-45.98,132.89,0,0-45.95,54.65-52.16,62.11-6.22,7.46-23.59,72.03-37.27,90.68-9.6,26.65-13.81,54.93-12.4,83.22,0,0,3.73,28.7,40.97,27.33,37.24-1.37,19.86-36.03,19.86-36.03,0,0-11.16-21.14-6.22-32.3,4.94-11.16,18.65-51.02,18.65-51.02,0,0,63.32-45.95,83.22-57.14,19.9-11.19,125.43-88.19,125.43-88.19,16.5,25.78,22.71,56.81,17.41,86.95-7.46,54.65-1.24,58.38,2.49,70.82,20.08,29.95,42.08,58.58,65.84,85.71,0,0,12.4,21.14,28.7,21.14h42.22s31.88-14.67,12.98-33.57c-14.16-11.24-32.88-14.95-50.25-9.95l-33.54-53.41c-2.51-16.38,1.99-33.06,12.4-45.95,30.61-31.96,50.19-72.88,55.89-116.76l127.92,13.68s26.08,0,23.59,42.22c-2.49,42.22,0,191.31,0,191.31l13.49,24.84h55.89s21.11-32.3-21.14-38.52c1.37-32.24,7.66-64.07,18.65-94.41,7-23.95,17.02-46.91,29.81-68.33,0,0,53.41-39.76,80.73-32.3,27.33,7.46,99.38,82.01,99.38,82.01l100.91,97.92s26.08,36.03,48.46,37.27c13.24.76,26.52.76,39.76,0l9.92-18.65s8.7-26.08-44.64-22.32c0,0-106.81-150.3-119.25-208.65,0,0,.25-18.37-.45-42.82h0l3.99-58.99c9.85-19.32,36.73-45.34,110.16-53.34.49-.25,1-.45,1.53-.61,4.34-1.28,11.45-3.19,17.44-4.91l10.81-2.93c4.03-.96,7.88-2.52,11.45-4.62,9.59-5.47,18.39-12.23,26.15-20.09,10.56-9.11,19.77-19.67,27.36-31.37.61-1.22.19-2.71-.96-3.44M1009.05,488.15c1.73-.31,3.39.85,3.7,2.58.01.08.02.15.03.23h0c.31,1.73-.85,3.39-2.58,3.7-.07.01-.15.02-.23.03l-54.2,7.97-3.76-6.38,57.04-8.13ZM916.33,437.62c2.86-18.87,20.49-31.85,39.36-28.98s31.85,20.49,28.98,39.36c-.55,3.63-1.67,7.14-3.33,10.41-.63,1.34-2.23,1.91-3.56,1.28-.93-.44-1.53-1.37-1.54-2.4-.09-2.7-.78-5.35-2.04-7.75-4.65-8.57-15.36-11.74-23.93-7.09s-11.74,15.36-7.09,23.93c1.3,2.37,3.13,4.4,5.36,5.93,1.23.82,1.56,2.49.73,3.72-.57.85-1.57,1.3-2.58,1.16-2.58-.29-5.11-.86-7.56-1.72l-22.8-37.85ZM1016.77,510.63l-77.06,35.52,29.56-20.85h0l44.64-20.66c1.57-.8,3.49-.18,4.29,1.39.04.08.08.16.11.24h0c.8,1.57.18,3.49-1.39,4.29-.08.04-.16.08-.24.11M1109.14,486.53c-9.52,9.47-20.12,17.77-31.6,24.74-2.9,1.62-5.97,2.91-9.15,3.86-3.58,1.24-7.5,1.04-10.94-.54-2.25-1.23-4.08-3.11-5.26-5.39-2.04-4.33-3.04-9.08-2.93-13.87-.05-2.79.11-5.59.48-8.35,1.44-11.8,2.9-23.58,4.37-35.36.18-1.47,1.52-2.51,2.99-2.32.4.05.78.19,1.12.41l50.47,32.68c.68.44,1.12,1.17,1.21,1.98.09.81-.19,1.62-.76,2.2\"\/><\/g><text x=\"804\" y=\"413\" text-anchor=\"end\" font-family=\"Arial,sans-serif\" font-size=\"11\" fill=\"#98a6a3\">Fig. 1 \u00b7 taismo<\/text><\/svg><\/a><figcaption><strong>Fig. 1: Large agency or specialist team.<\/strong> The more signals of one column apply to your project, the clearer the direction.<\/figcaption><\/figure>\n<p>If your project lands in the right-hand column, take a look at <a href=\"https:\/\/taismo.de\/en\/seo-services\/\">ongoing SEO support from a specialist team<\/a>: Strategy, content, internal linking, technology and structured data stay in one pair of hands. What such support costs and what drives the price is explained in our guide to <a href=\"https:\/\/taismo.de\/en\/seo-magazine\/seo-pricing\/\">SEO pricing<\/a>.<\/p>\n<h2 id=\"international\">What international companies should check when hiring in Germany<\/h2>\n<p>Companies from abroad that want to be found in Germany face four questions that a domestic company rarely asks. They are worth raising in the first call:<\/p>\n<ol>\n<li><strong>Native German content:<\/strong> German buyers notice translated copy within one sentence. Ask who writes the German texts, and whether keyword research happens in German or is translated from English lists. German search terms are often compound words that no translation tool produces.<\/li>\n<li><strong>Germany, Austria and Switzerland as separate markets:<\/strong> The three countries share a language and differ in spelling, vocabulary and legal requirements; Swiss German, for example, uses no \u00df. A good agency plans hreflang and separate pages where the markets really differ, which our page on <a href=\"https:\/\/taismo.de\/en\/internationales-seo\/\">international SEO<\/a> covers in detail.<\/li>\n<li><strong>German legal requirements on the website:<\/strong> Commercial websites in Germany need a legal notice (Impressum) under Section 5 of the German Digital Services Act (DDG), and tracking needs consent under the GDPR. An agency that touches analytics or tag management should sign a data processing agreement under Article 28 GDPR before it gets access.<\/li>\n<li><strong>Working language and time zone:<\/strong> Clarify whether reporting, calls and documentation run in English. Many German agencies work in English; ask for it explicitly and put it in the contract.<\/li>\n<\/ol>\n<p>One more signal helps foreign companies tell serious agencies apart: The German digital industry association BVDW maintains an SEO Code of Conduct that signatory agencies commit to. It is a voluntary standard, and a short list of signatories is a quick first filter.<\/p>\n<h2 id=\"aeo-check\">How to check an AEO agency: 8 points you can verify on its own website<\/h2>\n<p>Google itself now names &#8220;optimizing for generative AI&#8221; as a service SEOs offer. In its guide to hiring an SEO, Google asks whether advice &#8220;on optimizing for AI experiences (also known as \u201cAEO\u201d \u201cGEO\u201d services)&#8221; is aligned with Google&#8217;s official guidance. AEO stands for answer engine optimization, also called generative engine optimization or GEO; our glossary entry on <a href=\"https:\/\/taismo.de\/en\/what-is\/answer-engine-optimization\/\">answer engine optimization<\/a> explains the term.<\/p>\n<p>The service pages of AEO agencies say little about the differences, because almost all of them describe the same building blocks: Entity, technology, structured data, semantic content, NAP data and quality backlinks. DREIKON names all six on its AEO page; Claneo, Suchhelden, HECHT INS GEFECHT and seowerk name five each. The real difference shows on the agency&#8217;s own website: Anyone who sells AEO can practice it there.<\/p>\n<p>On October 2, 2026, we measured eight agencies against <strong>eight publicly verifiable checkpoints<\/strong>: A Wikidata entry, an ISNI entry, linked profiles in <code>sameAs<\/code>, schema beyond the plugin default, person nodes in JSON-LD, <code>speakable<\/code>, an own <code>\/llms.txt<\/code>, and consistent <a href=\"https:\/\/taismo.de\/en\/what-is\/nap\/\">NAP data<\/a> on website and Google Business Profile. These are the results.<\/p>\n<ul>\n<li><strong>taismo met 7 of 8 checkpoints.<\/strong><\/li>\n<li><strong>HECHT INS GEFECHT met 5.<\/strong><\/li>\n<li><strong>seowerk met 3<\/strong>; Aufgesang, Claneo, Suchhelden, DREIKON and geoagentur.de met 2 at most.<\/li>\n<li><strong>The ISNI register returned a match as an organization for taismo only<\/strong>, and none of the eight agencies had an entry on <a href=\"https:\/\/taismo.de\/en\/what-is\/wikidata\/\">Wikidata<\/a> yet.<\/li>\n<\/ul>\n<figure><a href=\"https:\/\/taismo.de\/en\/geo\/\" title=\"Answer engine optimization by taismo: Visibility in AI answers\"><svg viewBox=\"0 0 820 390\" role=\"img\" aria-label=\"8 checkpoints: Does the agency practice AEO on its own website?\" style=\"width:100%;height:auto;background:#fff;border:1px solid #f0e0cf;border-radius:12px\"><title>8 checkpoints: Does the agency practice AEO on its own website?<\/title><text x=\"410\" y=\"38\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"19\" font-weight=\"700\" fill=\"#072328\">8 checkpoints: Does the agency practice AEO itself?<\/text><rect x=\"30\" y=\"68\" width=\"176\" height=\"108\" rx=\"10\" fill=\"#fdf5ec\" stroke=\"#ED8924\" stroke-width=\"2\"\/><text x=\"118\" y=\"102\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"15\" font-weight=\"700\" fill=\"#ED8924\">1<\/text><text x=\"118\" y=\"128\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"15\" font-weight=\"700\" fill=\"#072328\">Wikidata<\/text><text x=\"118\" y=\"152\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"11\" font-weight=\"400\" fill=\"#3a4744\">Search wikidata.org<\/text><rect x=\"222\" y=\"68\" width=\"176\" height=\"108\" rx=\"10\" fill=\"#fdf5ec\" stroke=\"#ED8924\" stroke-width=\"2\"\/><text x=\"310\" y=\"102\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"15\" font-weight=\"700\" fill=\"#ED8924\">2<\/text><text x=\"310\" y=\"128\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"15\" font-weight=\"700\" fill=\"#072328\">ISNI<\/text><text x=\"310\" y=\"152\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"11\" font-weight=\"400\" fill=\"#3a4744\">Search isni.org<\/text><rect x=\"414\" y=\"68\" width=\"176\" height=\"108\" rx=\"10\" fill=\"#fdf5ec\" stroke=\"#ED8924\" stroke-width=\"2\"\/><text x=\"502\" y=\"102\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"15\" font-weight=\"700\" fill=\"#ED8924\">3<\/text><text x=\"502\" y=\"128\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"15\" font-weight=\"700\" fill=\"#072328\">sameAs<\/text><text x=\"502\" y=\"152\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"11\" font-weight=\"400\" fill=\"#3a4744\">Source: Profiles linked?<\/text><rect x=\"606\" y=\"68\" width=\"176\" height=\"108\" rx=\"10\" fill=\"#fdf5ec\" stroke=\"#ED8924\" stroke-width=\"2\"\/><text x=\"694\" y=\"102\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"15\" font-weight=\"700\" fill=\"#ED8924\">4<\/text><text x=\"694\" y=\"128\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"15\" font-weight=\"700\" fill=\"#072328\">Schema depth<\/text><text x=\"694\" y=\"152\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"11\" font-weight=\"400\" fill=\"#3a4744\">Beyond plugin default?<\/text><rect x=\"30\" y=\"196\" width=\"176\" height=\"108\" rx=\"10\" fill=\"#fdf5ec\" stroke=\"#ED8924\" stroke-width=\"2\"\/><text x=\"118\" y=\"230\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"15\" font-weight=\"700\" fill=\"#ED8924\">5<\/text><text x=\"118\" y=\"256\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"15\" font-weight=\"700\" fill=\"#072328\">Person nodes<\/text><text x=\"118\" y=\"280\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"11\" font-weight=\"400\" fill=\"#3a4744\">Leaders in JSON-LD?<\/text><rect x=\"222\" y=\"196\" width=\"176\" height=\"108\" rx=\"10\" fill=\"#fdf5ec\" stroke=\"#ED8924\" stroke-width=\"2\"\/><text x=\"310\" y=\"230\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"15\" font-weight=\"700\" fill=\"#ED8924\">6<\/text><text x=\"310\" y=\"256\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"15\" font-weight=\"700\" fill=\"#072328\">speakable<\/text><text x=\"310\" y=\"280\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"11\" font-weight=\"400\" fill=\"#3a4744\">Source: speakable<\/text><rect x=\"414\" y=\"196\" width=\"176\" height=\"108\" rx=\"10\" fill=\"#fdf5ec\" stroke=\"#ED8924\" stroke-width=\"2\"\/><text x=\"502\" y=\"230\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"15\" font-weight=\"700\" fill=\"#ED8924\">7<\/text><text x=\"502\" y=\"256\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"15\" font-weight=\"700\" fill=\"#072328\">llms.txt<\/text><text x=\"502\" y=\"280\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"11\" font-weight=\"400\" fill=\"#3a4744\">domain.com\/llms.txt<\/text><rect x=\"606\" y=\"196\" width=\"176\" height=\"108\" rx=\"10\" fill=\"#072328\" stroke=\"#ED8924\" stroke-width=\"2\"\/><text x=\"694\" y=\"230\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"15\" font-weight=\"700\" fill=\"#ED8924\">8<\/text><text x=\"694\" y=\"256\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"15\" font-weight=\"700\" fill=\"#e6e6e6\">NAP consistent<\/text><text x=\"694\" y=\"280\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"11\" font-weight=\"400\" fill=\"#c9d6d3\">Legal notice vs. Google profile<\/text><text x=\"410\" y=\"352\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"13\" font-weight=\"400\" fill=\"#5a6a67\">All 8 points can be checked in a browser without any tool.<\/text><g transform=\"translate(18 328) scale(0.055)\" opacity=\"0.1\"><path fill=\"#072328\" d=\"M1122.08,481.04l-132.61-85.2h-.19c-2.19-1.43-3.97-3.41-5.16-5.74-2.21-4.37-3.05-9.3-2.42-14.16.76-8.35,4.11-36.09,7.27-61.66,1.56-12.75,3.19-25.06,4.24-34.12s1.88-14.92,1.88-14.95c.16-1.49-.91-2.83-2.4-2.99-.82-.09-1.64.2-2.23.79l-125.88,131.4-8.04,8.39-19.55,17.03c-15.82,12.94-32.67,24.58-50.38,34.79-13.56,10.1-30.33,14.95-47.19,13.65-32.06-1.03-63.83-6.46-94.41-16.13-59.13-27.3-123.67-40.89-188.79-39.76l-154,13.68s-38.52,7.46-47.22-19.9c-17.4-52.51-40.3-103.03-68.33-150.72-18.96-28.44-28.95-61.92-28.7-96.1,0,0,6.22-81.08-38.52-117.11C90.63,17.29,54.43,2.47,16.39,0,6.31,1.22-.93,10.28.1,20.37c.28,4.44,2.08,8.65,5.1,11.92,8.2,9.64,19.73,15.84,32.3,17.38,14.34,3.69,27.2,11.68,36.86,22.89,9.63,12.75,14.99,28.22,15.3,44.19,2.58,35.07,10.68,86.5,23.59,156.23,8.35,25.79,20.49,50.19,36.03,72.41,22.63,40.89,40.55,84.23,53.41,129.16-16.18,27.55-29.5,56.69-39.76,86.95-17.41,51.02-45.98,132.89-45.98,132.89,0,0-45.95,54.65-52.16,62.11-6.22,7.46-23.59,72.03-37.27,90.68-9.6,26.65-13.81,54.93-12.4,83.22,0,0,3.73,28.7,40.97,27.33,37.24-1.37,19.86-36.03,19.86-36.03,0,0-11.16-21.14-6.22-32.3,4.94-11.16,18.65-51.02,18.65-51.02,0,0,63.32-45.95,83.22-57.14,19.9-11.19,125.43-88.19,125.43-88.19,16.5,25.78,22.71,56.81,17.41,86.95-7.46,54.65-1.24,58.38,2.49,70.82,20.08,29.95,42.08,58.58,65.84,85.71,0,0,12.4,21.14,28.7,21.14h42.22s31.88-14.67,12.98-33.57c-14.16-11.24-32.88-14.95-50.25-9.95l-33.54-53.41c-2.51-16.38,1.99-33.06,12.4-45.95,30.61-31.96,50.19-72.88,55.89-116.76l127.92,13.68s26.08,0,23.59,42.22c-2.49,42.22,0,191.31,0,191.31l13.49,24.84h55.89s21.11-32.3-21.14-38.52c1.37-32.24,7.66-64.07,18.65-94.41,7-23.95,17.02-46.91,29.81-68.33,0,0,53.41-39.76,80.73-32.3,27.33,7.46,99.38,82.01,99.38,82.01l100.91,97.92s26.08,36.03,48.46,37.27c13.24.76,26.52.76,39.76,0l9.92-18.65s8.7-26.08-44.64-22.32c0,0-106.81-150.3-119.25-208.65,0,0,.25-18.37-.45-42.82h0l3.99-58.99c9.85-19.32,36.73-45.34,110.16-53.34.49-.25,1-.45,1.53-.61,4.34-1.28,11.45-3.19,17.44-4.91l10.81-2.93c4.03-.96,7.88-2.52,11.45-4.62,9.59-5.47,18.39-12.23,26.15-20.09,10.56-9.11,19.77-19.67,27.36-31.37.61-1.22.19-2.71-.96-3.44M1009.05,488.15c1.73-.31,3.39.85,3.7,2.58.01.08.02.15.03.23h0c.31,1.73-.85,3.39-2.58,3.7-.07.01-.15.02-.23.03l-54.2,7.97-3.76-6.38,57.04-8.13ZM916.33,437.62c2.86-18.87,20.49-31.85,39.36-28.98s31.85,20.49,28.98,39.36c-.55,3.63-1.67,7.14-3.33,10.41-.63,1.34-2.23,1.91-3.56,1.28-.93-.44-1.53-1.37-1.54-2.4-.09-2.7-.78-5.35-2.04-7.75-4.65-8.57-15.36-11.74-23.93-7.09s-11.74,15.36-7.09,23.93c1.3,2.37,3.13,4.4,5.36,5.93,1.23.82,1.56,2.49.73,3.72-.57.85-1.57,1.3-2.58,1.16-2.58-.29-5.11-.86-7.56-1.72l-22.8-37.85ZM1016.77,510.63l-77.06,35.52,29.56-20.85h0l44.64-20.66c1.57-.8,3.49-.18,4.29,1.39.04.08.08.16.11.24h0c.8,1.57.18,3.49-1.39,4.29-.08.04-.16.08-.24.11M1109.14,486.53c-9.52,9.47-20.12,17.77-31.6,24.74-2.9,1.62-5.97,2.91-9.15,3.86-3.58,1.24-7.5,1.04-10.94-.54-2.25-1.23-4.08-3.11-5.26-5.39-2.04-4.33-3.04-9.08-2.93-13.87-.05-2.79.11-5.59.48-8.35,1.44-11.8,2.9-23.58,4.37-35.36.18-1.47,1.52-2.51,2.99-2.32.4.05.78.19,1.12.41l50.47,32.68c.68.44,1.12,1.17,1.21,1.98.09.81-.19,1.62-.76,2.2\"\/><\/g><text x=\"804\" y=\"378\" text-anchor=\"end\" font-family=\"Arial,sans-serif\" font-size=\"11\" fill=\"#98a6a3\">Fig. 2 \u00b7 taismo<\/text><\/svg><\/a><figcaption><strong>Fig. 2: 8 checkpoints for an agency&#8217;s own AEO work.<\/strong> Measured on October 2, 2026, verifiable without any tool.<\/figcaption><\/figure>\n<p>The measurement evaluates how an agency marks up its own <a href=\"https:\/\/taismo.de\/en\/what-is\/entity\/\">entity<\/a>. It shows how consistently an agency practices what it sells. For client work, references and independent reviews complete the picture. Before the first call, the check takes ten minutes. What the building blocks do in detail is described on our page about <a href=\"https:\/\/taismo.de\/en\/geo\/\">answer engine optimization services<\/a>.<\/p>\n<h2 id=\"questions\">9 questions to ask an SEO agency before you hire or switch<\/h2>\n<p>A new agency earns the contract when it answers 9 questions convincingly. Four of them follow Google&#8217;s own guide to hiring an SEO:<\/p>\n<ol>\n<li><strong>Who owns the accounts?<\/strong> Search Console, analytics, Google Business Profile, ad account and domain belong to you; the agency gets user rights.<\/li>\n<li><strong>Which results does the agency expect in which time frame, and how does it measure success?<\/strong> (Google)<\/li>\n<li><strong>Who exactly works on your project, and who stands in for that person?<\/strong><\/li>\n<li><strong>Does the agency implement, or does it deliver recommendations?<\/strong> Recommendations require your own capacity to implement them.<\/li>\n<li><strong>Which references from your industry or company size can it share?<\/strong> Ask for a client you may talk to. (Google)<\/li>\n<li><strong>How does the agency back its AEO advice?<\/strong> Official Google documentation counts for more than a tool&#8217;s claim. (Google)<\/li>\n<li><strong>What are the contract term and notice period?<\/strong> Monthly cancellable contracts lower the risk of getting started.<\/li>\n<li><strong>What does reporting look like?<\/strong> Good reports name actions, results and next steps, for rankings and for <a href=\"https:\/\/taismo.de\/en\/seo-magazine\/ai-search-visibility\/\">AI search visibility<\/a>.<\/li>\n<li><strong>Who owns texts, graphics and structured data when the collaboration ends?<\/strong> If the agency also asks about your business, your competitors and your customers, that is a good sign. (Google)<\/li>\n<\/ol>\n<div class=\"taismo-pro-tipp\" style=\"display:flex;gap:12px;background:#fdf5ec;border:1px solid #f0e0cf;border-left:5px solid #ED8924;border-radius:10px;padding:16px 20px;margin:24px 0\">\n<div style=\"font-size:1.4em;line-height:1.1\">\ud83d\udca1<\/div>\n<div style=\"color:#3a4744;line-height:1.6\"><strong style=\"color:#ED8924\">Pro tip:<\/strong> Give an agency read-only access to Search Console for the analysis before the contract starts. Google recommends exactly that. Full rights follow once the contract is signed, and you revoke them when the collaboration ends.<\/div>\n<\/div>\n<div class=\"taismo-cta-context\" style=\"background:#fdf5ec;border:1px solid #f0e0cf;border-left:5px solid #ED8924;border-radius:10px;padding:20px 24px;margin:28px 0\">\n<div style=\"font-weight:800;color:#072328;font-size:1.1em;margin-bottom:6px\">Want to ask us these 9 questions?<\/div>\n<p style=\"margin:0 0 14px;color:#3a4744\">In a first call we answer every one of them and tell you openly whether a specialist team suits your project. In English or German, with no obligation.<\/p>\n<p>      <a href=\"https:\/\/taismo.de\/en\/request\/\" style=\"display:inline-block;background:#ED8924;color:#fff;font-weight:700;padding:10px 18px;border-radius:8px;text-decoration:none\">Book a first call<\/a>\n    <\/div>\n<h2 id=\"switching\">Switching SEO agencies without losing rankings: The process in 5 steps<\/h2>\n<p>Rankings depend on your website, redirects and content, and all three stay the same when you switch agencies. Losses happen when knowledge gets lost in the switch. Five steps prevent that:<\/p>\n<ol>\n<li><strong>Step 1, secure your data:<\/strong> Export rankings, visibility, Search Console data and, if measured, AI mentions for the last twelve months. They are the baseline for the new agency.<\/li>\n<li><strong>Step 2, check access:<\/strong> Verify which accounts run in your name, and transfer the rest while the current agency is still under contract.<\/li>\n<li><strong>Step 3, request documentation:<\/strong> Ask for the list of redirects, the <a href=\"https:\/\/taismo.de\/en\/what-is\/structured-data\/\">structured data<\/a> in use, any disavow file and the ongoing measures.<\/li>\n<li><strong>Step 4, plan the handover:<\/strong> Use the notice period for an assessment by the new agency, and set a fixed date for the switch.<\/li>\n<li><strong>Step 5, agree on a 90-day plan:<\/strong> Define goals, measures and checkpoints for the first three months with the new agency.<\/li>\n<\/ol>\n<figure><a href=\"https:\/\/taismo.de\/en\/seo-audit\/\" title=\"SEO audit as the baseline before switching agencies\"><svg viewBox=\"0 0 820 300\" role=\"img\" aria-label=\"Switching SEO agencies: The process in 5 steps\" style=\"width:100%;height:auto;background:#fff;border:1px solid #f0e0cf;border-radius:12px\"><title>Switching SEO agencies: The process in 5 steps<\/title><text x=\"410\" y=\"38\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"20\" font-weight=\"700\" fill=\"#072328\">Switching SEO agencies: The process in 5 steps<\/text><rect x=\"22\" y=\"78\" width=\"142\" height=\"132\" rx=\"10\" fill=\"#fdf5ec\" stroke=\"#ED8924\" stroke-width=\"2\"\/><text x=\"93\" y=\"108\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"18\" font-weight=\"700\" fill=\"#ED8924\">1<\/text><text x=\"93\" y=\"136\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"13\" font-weight=\"700\" fill=\"#072328\">Secure your data<\/text><text x=\"93\" y=\"160\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"10.5\" font-weight=\"400\" fill=\"#3a4744\">Export rankings, visibility<\/text><text x=\"93\" y=\"176\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"10.5\" font-weight=\"400\" fill=\"#3a4744\">and AI mentions<\/text><path d=\"M164 144 L180 144\" stroke=\"#ED8924\" stroke-width=\"3\"\/><rect x=\"180\" y=\"78\" width=\"142\" height=\"132\" rx=\"10\" fill=\"#fdf5ec\" stroke=\"#ED8924\" stroke-width=\"2\"\/><text x=\"251\" y=\"108\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"18\" font-weight=\"700\" fill=\"#ED8924\">2<\/text><text x=\"251\" y=\"136\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"13\" font-weight=\"700\" fill=\"#072328\">Check access<\/text><text x=\"251\" y=\"160\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"10.5\" font-weight=\"400\" fill=\"#3a4744\">Search Console, profiles,<\/text><text x=\"251\" y=\"176\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"10.5\" font-weight=\"400\" fill=\"#3a4744\">accounts in your name<\/text><path d=\"M322 144 L338 144\" stroke=\"#ED8924\" stroke-width=\"3\"\/><rect x=\"338\" y=\"78\" width=\"142\" height=\"132\" rx=\"10\" fill=\"#fdf5ec\" stroke=\"#ED8924\" stroke-width=\"2\"\/><text x=\"409\" y=\"108\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"18\" font-weight=\"700\" fill=\"#ED8924\">3<\/text><text x=\"409\" y=\"136\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"13\" font-weight=\"700\" fill=\"#072328\">Request documentation<\/text><text x=\"409\" y=\"160\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"10.5\" font-weight=\"400\" fill=\"#3a4744\">Redirects, schema,<\/text><text x=\"409\" y=\"176\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"10.5\" font-weight=\"400\" fill=\"#3a4744\">ongoing work<\/text><path d=\"M480 144 L496 144\" stroke=\"#ED8924\" stroke-width=\"3\"\/><rect x=\"496\" y=\"78\" width=\"142\" height=\"132\" rx=\"10\" fill=\"#fdf5ec\" stroke=\"#ED8924\" stroke-width=\"2\"\/><text x=\"567\" y=\"108\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"18\" font-weight=\"700\" fill=\"#ED8924\">4<\/text><text x=\"567\" y=\"136\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"13\" font-weight=\"700\" fill=\"#072328\">Plan the handover<\/text><text x=\"567\" y=\"160\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"10.5\" font-weight=\"400\" fill=\"#3a4744\">Use the notice period,<\/text><text x=\"567\" y=\"176\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"10.5\" font-weight=\"400\" fill=\"#3a4744\">set a switch date<\/text><path d=\"M638 144 L654 144\" stroke=\"#ED8924\" stroke-width=\"3\"\/><rect x=\"654\" y=\"78\" width=\"142\" height=\"132\" rx=\"10\" fill=\"#072328\" stroke=\"#ED8924\" stroke-width=\"2\"\/><text x=\"725\" y=\"108\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"18\" font-weight=\"700\" fill=\"#ED8924\">5<\/text><text x=\"725\" y=\"136\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"13\" font-weight=\"700\" fill=\"#e6e6e6\">90-day plan<\/text><text x=\"725\" y=\"160\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"10.5\" font-weight=\"400\" fill=\"#c9d6d3\">Goals and checkpoints<\/text><text x=\"725\" y=\"176\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"10.5\" font-weight=\"400\" fill=\"#c9d6d3\">for the first 3 months<\/text><text x=\"410\" y=\"252\" text-anchor=\"middle\" font-family=\"Arial,sans-serif\" font-size=\"13\" font-weight=\"400\" fill=\"#5a6a67\">The notice period is the time for steps 1 to 4.<\/text><g transform=\"translate(18 238) scale(0.055)\" opacity=\"0.1\"><path fill=\"#072328\" 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x=\"804\" y=\"288\" text-anchor=\"end\" font-family=\"Arial,sans-serif\" font-size=\"11\" fill=\"#98a6a3\">Fig. 3 \u00b7 taismo<\/text><\/svg><\/a><figcaption><strong>Fig. 3: Switching SEO agencies in 5 steps.<\/strong> The notice period covers the first four steps.<\/figcaption><\/figure>\n<p>A thorough assessment at the start prevents arguments later, because it records what the new agency took over. If the agency switch coincides with a new website, our checklist for <a href=\"https:\/\/taismo.de\/en\/seo-magazine\/website-migration-seo\/\">a website migration without ranking losses<\/a> helps as well.<\/p>\n<h2 id=\"taismo\">taismo: A specialist team for SEO and AEO from Munich<\/h2>\n<p>taismo is an SEO and GEO agency from Munich, founded in 2019, and works as a specialist team. We work for companies in competitive markets with services that need explaining, with a focus on B2B and mid-sized companies, and we support international firms that want to be found in Germany, in English or German. Our monthly SEO retainer includes AI visibility as standard. We implement ourselves: We build the company&#8217;s entity, connect it through structured data, write citable content and measure mentions in ChatGPT, Gemini, Perplexity and Google&#8217;s AI answers.<\/p>\n<p>You can verify these proof points yourself:<\/p>\n<ul>\n<li><strong>7 of 8 checkpoints<\/strong> of our own AEO work met (October 2, 2026).<\/li>\n<li><strong>Listed in the ISNI register<\/strong> as an organization, identifier 0000 0005 3161 3181.<\/li>\n<li><strong>Among the top 5 of 18 GEO agencies<\/strong> on OMR Reviews (default sorting, October 2, 2026) and <strong>2nd place<\/strong> of 8 agencies in the OMR comparison &#8220;Top SEO Agencies 2026&#8221; (July 31, 2026).<\/li>\n<li><strong>5.0 stars from 60 Google reviews<\/strong> (October 2, 2026).<\/li>\n<li><strong>Signatory of the BVDW SEO Code of Conduct.<\/strong><\/li>\n<\/ul>\n<p>taismo suits companies that want to grow their visibility on Google and in AI answers in German-speaking markets, with SEO and AEO in one pair of hands and a direct line to the people who do the work. If you plan markets in many languages or large PR and social media campaigns at the same time, the table above lists agencies built for exactly that. More about our approach for foreign companies is on our page for <a href=\"https:\/\/taismo.de\/en\/\">SEO in Germany<\/a>.<\/p>\n<div class=\"taismo-cta-final\" style=\"background:#072328;color:#fff;border-radius:12px;padding:28px;margin:32px 0\">\n<div style=\"font-size:1.3em;font-weight:800;margin-bottom:8px\">Does a specialist team suit your project?<\/div>\n<p style=\"margin:0 0 18px;color:#c9d6d3;max-width:640px\">Tell us about your market and your goals. We tell you honestly which type of agency fits your project.<\/p>\n<p>      <a href=\"https:\/\/taismo.de\/en\/request\/\" style=\"display:inline-block;background:#ED8924;color:#fff;font-weight:800;padding:12px 22px;border-radius:8px;text-decoration:none\">Send us a request<\/a>\n    <\/div>\n<h2 id=\"faq\">FAQ about choosing an SEO agency<\/h2>\n<h3>How do I choose the right SEO agency?<\/h3>\n<p>Decide first whether your project needs a large agency or a specialist team, then check the shortlist against verifiable criteria: References, who works on your account, implementation, reporting and contract terms.<\/p>\n<h3>Is a large SEO agency better than a small one?<\/h3>\n<p>Each size has its place: Large agencies suit projects with many markets, languages and disciplines, specialist teams suit projects that need direct collaboration and fast implementation in a clear focus.<\/p>\n<h3>How do I know it is time to switch SEO agencies?<\/h3>\n<p>Three signals are clear: You receive reports without actions, you do not know who works on your project, and agreed goals stay out of reach for several months without a plausible explanation.<\/p>\n<h3>Will I lose rankings when I switch SEO agencies?<\/h3>\n<p>Switching agencies costs no rankings as long as website, redirects and content stay the same. The risk comes from losing access, documentation or ongoing measures during the switch.<\/p>\n<h3>How much does an SEO agency in Germany cost per month?<\/h3>\n<p>The publicly stated entry prices of large German agencies ranged from about 900 EUR to 4,000 EUR per month in October 2026. The actual amount depends on competition, scope and the share your own team covers.<\/p>\n<h3>How long should I give a new SEO agency?<\/h3>\n<p>Expect about three months until the first visible changes. For highly competitive terms, a reliable ranking trend usually takes longer, so the 90-day plan should include fixed interim goals.<\/p>\n<h2 id=\"sources\">Sources<\/h2>\n<ul class=\"taismo-quellen\" style=\"font-size:0.92em;line-height:1.65;color:#3a4744\">\n<li>Google Search Central: &#8220;<a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/do-i-need-seo\" target=\"_blank\" rel=\"noopener noreferrer\">Do you need an SEO?<\/a>&#8220;, Google, retrieved October 4, 2026.<\/li>\n<li>Evergreen Media: &#8220;<a href=\"https:\/\/www.evergreen.media\/preise\/\" target=\"_blank\" rel=\"noopener noreferrer\">Preise bei Evergreen Media (pricing page, German)<\/a>&#8220;, evergreen.media, retrieved October 4, 2026.<\/li>\n<li>Evergreen Media: &#8220;<a href=\"https:\/\/www.evergreen.media\/ueber-uns\/team\/\" target=\"_blank\" rel=\"noopener noreferrer\">Team page (German)<\/a>&#8220;, evergreen.media, retrieved October 4, 2026.<\/li>\n<li>Suchhelden: &#8220;<a href=\"https:\/\/www.suchhelden.de\/ueber-uns.php\" target=\"_blank\" rel=\"noopener noreferrer\">About us (German)<\/a>&#8220;, suchhelden.de, retrieved October 4, 2026.<\/li>\n<li>Suchhelden: &#8220;<a href=\"https:\/\/www.suchhelden.de\/seo-kosten.php\" target=\"_blank\" rel=\"noopener noreferrer\">SEO costs (German)<\/a>&#8220;, suchhelden.de, retrieved October 4, 2026.<\/li>\n<li>Suchhelden: &#8220;<a href=\"https:\/\/www.suchhelden.de\/geo-agentur.php\" target=\"_blank\" rel=\"noopener noreferrer\">GEO agency service page (German)<\/a>&#8220;, suchhelden.de, retrieved October 4, 2026.<\/li>\n<li>Claneo: &#8220;<a href=\"https:\/\/www.claneo.com\/de\/ueber-uns\/\" target=\"_blank\" rel=\"noopener noreferrer\">About us (German)<\/a>&#8220;, claneo.com, retrieved October 4, 2026.<\/li>\n<li>Aufgesang: &#8220;<a href=\"https:\/\/www.aufgesang.de\/ueber-uns\/\" target=\"_blank\" rel=\"noopener noreferrer\">About us (German)<\/a>&#8220;, aufgesang.de, retrieved October 4, 2026.<\/li>\n<li>Aufgesang: &#8220;<a href=\"https:\/\/www.aufgesang.de\/seo\/digital-authority-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">Digital Authority Management (German)<\/a>&#8220;, aufgesang.de, retrieved October 4, 2026.<\/li>\n<li>seowerk: &#8220;<a href=\"https:\/\/www.seowerk.de\/geo-agentur-muenchen\/\" target=\"_blank\" rel=\"noopener noreferrer\">GEO agency Munich (German)<\/a>&#8220;, seowerk.de, retrieved October 4, 2026.<\/li>\n<li>DREIKON: &#8220;<a href=\"https:\/\/www.dreikon.de\/leistungen\/seo-agentur\/geo\/\" target=\"_blank\" rel=\"noopener noreferrer\">GEO agency service page (German)<\/a>&#8220;, dreikon.de, retrieved October 2, 2026.<\/li>\n<li>OMR Reviews: &#8220;<a href=\"https:\/\/omr.com\/de\/reviews\/service-category\/geo-agenturen\" target=\"_blank\" rel=\"noopener noreferrer\">Top GEO agencies in Germany, Austria and Switzerland (German)<\/a>&#8220;, OMR, retrieved October 2, 2026.<\/li>\n<li>OMR Reviews: &#8220;<a href=\"https:\/\/omr.com\/de\/reviews\/contenthub\/seo-agenturen\" target=\"_blank\" rel=\"noopener noreferrer\">Top SEO-Agenturen 2026 (German)<\/a>&#8220;, OMR, July 31, 2026.<\/li>\n<li>BVDW: &#8220;<a href=\"https:\/\/www.bvdw.org\/zertifizierungen\/seo-code-of-conduct\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO Code of Conduct (German)<\/a>&#8220;, German Association for the Digital Economy, retrieved October 4, 2026.<\/li>\n<li>Federal Ministry of Justice: &#8220;<a href=\"https:\/\/www.gesetze-im-internet.de\/ddg\/__5.html\" target=\"_blank\" rel=\"noopener noreferrer\">Section 5 DDG, general information obligations (German Digital Services Act, German original)<\/a>&#8220;, Gesetze im Internet, retrieved October 4, 2026.<\/li>\n<li>European Union: &#8220;<a href=\"https:\/\/eur-lex.europa.eu\/eli\/reg\/2016\/679\/oj\" target=\"_blank\" rel=\"noopener noreferrer\">Regulation (EU) 2016\/679 (GDPR), Article 28: Processor<\/a>&#8220;, EUR-Lex, April 27, 2016.<\/li>\n<\/ul><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Table of contents Start with the right size Large agencies in profile When a large agency fits When a specialist team fits 7 criteria for the choice Hiring from abroad How to check an AEO agency 9 questions before you hire Switching in 5 steps taismo as a specialist team FAQ Sources \u2606 Prefer taismo [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8065,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_taismo_jsonld":"","_taismo_h1":"","taismo_jsonld":"{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/taismo.de\/en\/seo-magazine\/how-to-choose-an-seo-agency\/\",\"url\":\"https:\/\/taismo.de\/en\/seo-magazine\/how-to-choose-an-seo-agency\/\",\"name\":\"How to Choose an SEO Agency in Germany: Large Agency or Specialist Team\",\"description\":\"How to choose an SEO agency in Germany: 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