{"id":7747,"date":"2026-08-29T07:30:00","date_gmt":"2026-08-29T05:30:00","guid":{"rendered":"https:\/\/taismo.de\/?p=7747"},"modified":"2026-08-11T13:20:47","modified_gmt":"2026-08-11T11:20:47","slug":"open-graph","status":"publish","type":"post","link":"https:\/\/taismo.de\/en\/what-is\/open-graph\/","title":{"rendered":"Open Graph"},"content":{"rendered":"<style>\n.taismo-art{display:grid;grid-template-columns:320px minmax(0,1fr);gap:36px;align-items:start}\n.taismo-art .toc-sticky{position:sticky;top:80px}\n.taismo-art .toc-sticky ol li{margin-bottom:9px}\n.taismo-art .toc-sticky ol a:hover{color:var(--toc-hover) !important}\n.taismo-art .taismo-main h2{scroll-margin-top:90px;margin-top:38px}\n.taismo-art .lead-def{font-size:1.15em;line-height:1.6;background:#f7f2ec;border-left:4px solid #ED8924;padding:16px 20px;border-radius:8px}\n.taismo-art table{border-collapse:collapse;width:100%;margin:18px 0}\n.taismo-art th,.taismo-art td{border:1px solid #d9e0df;padding:9px 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<\/g> <\/svg><\/div>\n<h3 style=\"text-align:center;color:#fff;margin:0 0 14px;font-size:1.1em\">Contents<\/h3>\n<ol style=\"margin:0;padding-left:1.2em;line-height:1.5;font-weight:600;color:#fff;font-size:0.9em\">\n<li><a href=\"#how-do-open-graph-tags-work\" style=\"color:#fff;text-decoration:none\">How do Open Graph tags work?<\/a><\/li>\n<li><a href=\"#which-open-graph-tags-are-the-most-important\" style=\"color:#fff;text-decoration:none\">Which Open Graph tags are the most important?<\/a><\/li>\n<li><a href=\"#how-does-open-graph-differ-from-meta-title-and-description\" style=\"color:#fff;text-decoration:none\">How does Open Graph differ from the meta title and description?<\/a><\/li>\n<li><a href=\"#does-open-graph-play-a-role-in-seo\" style=\"color:#fff;text-decoration:none\">Does Open Graph play a role in SEO?<\/a><\/li>\n<li><a href=\"#faq-open-graph\" style=\"color:#fff;text-decoration:none\">Frequently asked questions about Open Graph<\/a><\/li>\n<\/ol>\n<\/aside>\n<div class=\"taismo-main\">\n<h1 class=\"brand-claim\">What is Open Graph?<\/h1>\n<p class=\"lead-def\"><strong>Open Graph is a meta tag standard<\/strong> that defines how a web page is displayed when it is shared on social networks and messengers: which title, which description, and which preview image appear. Facebook introduced the Open Graph Protocol in 2010; today Facebook, LinkedIn, WhatsApp, Slack, and X all read og tags. Without Open Graph, the platform decides on its own what it pulls from the page.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/taismo.de\/wp-content\/uploads\/2026\/08\/open-graph-beitragsbild.webp\" width=\"1200\" height=\"675\" alt=\"Open Graph tags: meta tag standard for the link preview when sharing on social networks with og:title, og:description, and og:image, explained in the taismo SEO wiki\" title=\"Open Graph: the meta tag standard for social previews\" style=\"width:100%;height:auto;border-radius:12px\" loading=\"lazy\"\/><\/figure>\n<h2 id=\"how-do-open-graph-tags-work\">How do Open Graph tags work?<\/h2>\n<p>Open Graph tags are placed as <code>&lt;meta&gt;<\/code> elements in the <code>&lt;head&gt;<\/code> of a page and use the <code>property<\/code> attribute with the <code>og:<\/code> prefix. When someone shares the URL, the platform&#8217;s crawler fetches the page and builds the preview card from the tags. A complete basic setup looks like this:<\/p>\n<pre><code>&lt;meta property=\"og:title\" content=\"What is Open Graph?\" \/&gt;\n&lt;meta property=\"og:description\" content=\"The meta tag standard for social previews.\" \/&gt;\n&lt;meta property=\"og:image\" content=\"https:\/\/www.example.com\/preview-image.webp\" \/&gt;\n&lt;meta property=\"og:url\" content=\"https:\/\/www.example.com\/open-graph\/\" \/&gt;\n&lt;meta property=\"og:type\" content=\"article\" \/&gt;<\/code><\/pre>\n<p>WordPress websites rarely need to maintain these tags by hand: SEO plugins like Yoast generate them automatically from the title, the excerpt, and the featured image.<\/p>\n<h2 id=\"which-open-graph-tags-are-the-most-important\">Which Open Graph tags are the most important?<\/h2>\n<p>5 tags form the core of the standard:<\/p>\n<table>\n<tr>\n<th>Tag<\/th>\n<th>Function<\/th>\n<th>Recommendation<\/th>\n<\/tr>\n<tr>\n<td><code>og:title<\/code><\/td>\n<td>Headline of the preview card<\/td>\n<td>Up to about 60 characters, may differ from the meta title<\/td>\n<\/tr>\n<tr>\n<td><code>og:description<\/code><\/td>\n<td>Description text below the title<\/td>\n<td>1 to 2 sentences that spark curiosity<\/td>\n<\/tr>\n<tr>\n<td><code>og:image<\/code><\/td>\n<td>Preview image of the card<\/td>\n<td>1,200 \u00d7 630 pixels, under 1 MB<\/td>\n<\/tr>\n<tr>\n<td><code>og:url<\/code><\/td>\n<td>Canonical URL of the content<\/td>\n<td>Always the main URL without parameters<\/td>\n<\/tr>\n<tr>\n<td><code>og:type<\/code><\/td>\n<td>Content type<\/td>\n<td><code>website<\/code> for pages, <code>article<\/code> for posts<\/td>\n<\/tr>\n<\/table>\n<figure><a href=\"https:\/\/taismo.de\/en\/what-is\/thumbnail\/\" title=\"Thumbnail: the preview image on the web\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 900 440\" role=\"img\" aria-labelledby=\"svg1t svg1d\" style=\"width:100%;height:auto;background:#f8f5f0;border-radius:12px\"><title id=\"svg1t\">Open Graph tags and their position on the social preview card<\/title><desc id=\"svg1d\">Diagram of a social media preview card: og:image supplies the image, og:title the headline, og:description the text, and og:url the displayed domain.<\/desc><g><rect x=\"80\" y=\"50\" width=\"440\" height=\"340\" rx=\"14\" fill=\"#ffffff\" stroke=\"#d9e0e0\" stroke-width=\"2\"\/><rect x=\"80\" y=\"50\" width=\"440\" height=\"180\" rx=\"14\" fill=\"#072328\"\/><rect x=\"80\" y=\"216\" width=\"440\" height=\"14\" fill=\"#072328\"\/><circle cx=\"300\" cy=\"140\" r=\"34\" fill=\"none\" stroke=\"#ED8924\" stroke-width=\"4\"\/><path d=\"M266 174 l26 -30 l18 16 l24 -28 l30 42 z\" fill=\"#ED8924\"\/><text x=\"104\" y=\"262\" font-family=\"Arial,sans-serif\" font-size=\"14\" fill=\"#8fa0a2\">example.com<\/text><text x=\"104\" y=\"294\" font-family=\"Arial,sans-serif\" font-size=\"21\" font-weight=\"bold\" fill=\"#072328\">What is Open Graph?<\/text><rect x=\"104\" y=\"312\" width=\"380\" height=\"10\" rx=\"5\" fill=\"#c3cccd\"\/><rect x=\"104\" y=\"332\" width=\"300\" height=\"10\" rx=\"5\" fill=\"#c3cccd\"\/><\/g><g font-family=\"Consolas,Menlo,monospace\" font-size=\"17\"><rect x=\"620\" y=\"120\" width=\"220\" height=\"40\" rx=\"8\" fill=\"#ED8924\"\/><text x=\"730\" y=\"145\" fill=\"#072328\" text-anchor=\"middle\" font-weight=\"bold\">og:image<\/text><line x1=\"620\" y1=\"140\" x2=\"524\" y2=\"140\" stroke=\"#ED8924\" stroke-width=\"2.5\"\/><rect x=\"620\" y=\"250\" width=\"220\" height=\"40\" rx=\"8\" fill=\"#072328\"\/><text x=\"730\" y=\"275\" fill=\"#ffffff\" text-anchor=\"middle\">og:url<\/text><line x1=\"620\" y1=\"270\" x2=\"524\" y2=\"258\" stroke=\"#072328\" stroke-width=\"2.5\"\/><rect x=\"620\" y=\"300\" width=\"220\" height=\"40\" rx=\"8\" fill=\"#072328\"\/><text x=\"730\" y=\"325\" fill=\"#ffffff\" text-anchor=\"middle\">og:title<\/text><line x1=\"620\" y1=\"320\" x2=\"524\" y2=\"288\" stroke=\"#072328\" stroke-width=\"2.5\"\/><rect x=\"620\" y=\"350\" width=\"220\" height=\"40\" rx=\"8\" fill=\"#072328\"\/><text x=\"730\" y=\"375\" fill=\"#ffffff\" text-anchor=\"middle\">og:description<\/text><line x1=\"620\" y1=\"370\" x2=\"524\" y2=\"330\" stroke=\"#072328\" stroke-width=\"2.5\"\/><\/g><text x=\"80\" y=\"425\" font-family=\"Arial,sans-serif\" font-size=\"15\" fill=\"#5a6b6d\">This is how a social network assembles the preview card from the og tags.<\/text><text x=\"855\" y=\"425\" font-family=\"Arial,sans-serif\" font-size=\"12\" fill=\"#8fa0a2\" text-anchor=\"end\">Fig. 1 \u00b7 taismo<\/text><\/svg><\/a><figcaption><strong>Fig. 1: The og tags determine what the shared preview card looks like.<\/strong><\/figcaption><\/figure>\n<h2 id=\"how-does-open-graph-differ-from-meta-title-and-description\">How does Open Graph differ from the meta title and description?<\/h2>\n<p>Open Graph vs. classic meta tags: <strong>The <a href=\"https:\/\/taismo.de\/en\/what-is\/meta-title\/\">meta title<\/a> and the <a href=\"https:\/\/taismo.de\/en\/what-is\/meta-description\/\">meta description<\/a> control the snippet in Google Search, while the og tags control the preview card when a link is shared.<\/strong> Both may be worded differently on purpose: in the SERP, a page competes on search intent and keyword; in the social feed, it competes on curiosity and a strong image. Open Graph is also distinct from <a href=\"https:\/\/taismo.de\/en\/what-is\/structured-data\/\">structured data<\/a> based on schema.org: structured data describes content in machine-readable form for search engines and AI systems, og tags format a preview.<\/p>\n<h2 id=\"does-open-graph-play-a-role-in-seo\">Does Open Graph play a role in SEO?<\/h2>\n<p>Open Graph is not a direct ranking factor. Its benefit is indirect and comes in 3 ways: appealing preview cards increase the click-through rate of shared links, more clicks on shared links bring visitors and brand contacts, and a well-maintained <code>og:image<\/code> serves many systems (including messengers and AI chats with link previews) as the <a href=\"https:\/\/taismo.de\/en\/what-is\/thumbnail\/\">thumbnail<\/a> of the page. Missing or broken og tags therefore show up as a finding in every thorough <a href=\"https:\/\/taismo.de\/en\/seo-audit\/\">SEO audit<\/a>.<\/p>\n<h2 id=\"faq-open-graph\">Frequently asked questions about Open Graph<\/h2>\n<p><strong>Does every page need Open Graph tags?<\/strong><br \/>Every page that can be shared benefits from them; they are not mandatory. If the tags are missing, the networks pick the title, the description, and the image themselves. The result is often a random image and a cut-off text.<\/p>\n<p><strong>What size does the og:image need?<\/strong><br \/>1,200 by 630 pixels has become the standard (1.91:1 aspect ratio). Facebook recommends at least 600 by 315 pixels; many networks show smaller images only as a mini preview next to the text.<\/p>\n<p><strong>What are Twitter Cards?<\/strong><br \/>Twitter Cards are the counterpart to Open Graph from X (formerly Twitter), with their own tags such as twitter:card and twitter:image. If they are missing, X falls back on the existing og tags, so the two standards complement each other.<\/p>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>IKI Contents How do Open Graph tags work? Which Open Graph tags are the most important? How does Open Graph differ from the meta title and description? Does Open Graph play a role in SEO? Frequently asked questions about Open Graph What is Open Graph? Open Graph is a meta tag standard that defines how [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7708,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_taismo_jsonld":"","taismo_jsonld":"{\"@context\": \"https:\/\/schema.org\", \"@graph\": [{\"@type\": \"WebPage\", \"@id\": \"https:\/\/taismo.de\/en\/what-is\/open-graph\/#webpage\", \"url\": \"https:\/\/taismo.de\/en\/what-is\/open-graph\/\", \"name\": \"What is Open Graph?\", \"isPartOf\": {\"@id\": \"https:\/\/taismo.de\/#website\"}, \"inLanguage\": \"en-US\", \"datePublished\": \"2026-08-29T07:30:00+02:00\", \"dateModified\": \"2026-08-29T07:30:00+02:00\", \"primaryImageOfPage\": {\"@id\": \"https:\/\/taismo.de\/en\/what-is\/open-graph\/#primaryimage\"}, \"mainEntity\": {\"@id\": \"https:\/\/taismo.de\/en\/what-is\/open-graph\/#definedterm\"}, \"breadcrumb\": {\"@id\": \"https:\/\/taismo.de\/en\/what-is\/open-graph\/#breadcrumb\"}, \"speakable\": {\"@type\": \"SpeakableSpecification\", \"cssSelector\": [\".brand-claim\", \".lead-def\"]}, \"author\": {\"@id\": \"https:\/\/taismo.de\/#person-dominik-breitbach\"}, \"publisher\": {\"@id\": \"https:\/\/taismo.de\/#organization\"}}, {\"@type\": \"ImageObject\", \"@id\": \"https:\/\/taismo.de\/en\/what-is\/open-graph\/#primaryimage\", \"contentUrl\": \"https:\/\/taismo.de\/wp-content\/uploads\/2026\/08\/open-graph-beitragsbild.webp\", \"url\": \"https:\/\/taismo.de\/wp-content\/uploads\/2026\/08\/open-graph-beitragsbild.webp\", \"width\": 1200, \"height\": 675, \"caption\": \"Open Graph tags: the meta tag standard for link previews when sharing on social networks, with og:title, og:description, and og:image\"}, {\"@type\": \"DefinedTerm\", \"@id\": \"https:\/\/taismo.de\/en\/what-is\/open-graph\/#definedterm\", \"name\": \"Open Graph\", \"termCode\": \"open-graph\", \"url\": \"https:\/\/taismo.de\/en\/what-is\/open-graph\/\", \"inLanguage\": \"en-US\", \"inDefinedTermSet\": {\"@id\": \"https:\/\/taismo.de\/#seo-wiki\"}, \"description\": \"Open Graph is a meta tag standard that defines how a web page is displayed when it is shared on social networks and messengers: which title, which description, and which preview image appear. 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Without Open Graph, the platform decides on its own what it pulls from the page.\", \"author\": {\"@id\": \"https:\/\/taismo.de\/#person-dominik-breitbach\"}, \"publisher\": {\"@id\": \"https:\/\/taismo.de\/#organization\"}}, {\"@type\": \"BreadcrumbList\", \"@id\": \"https:\/\/taismo.de\/en\/what-is\/open-graph\/#breadcrumb\", \"itemListElement\": [{\"@type\": \"ListItem\", \"position\": 1, \"name\": \"Home\", \"item\": \"https:\/\/taismo.de\/en\/\"}, {\"@type\": \"ListItem\", \"position\": 2, \"name\": \"SEO Glossary\", \"item\": \"https:\/\/taismo.de\/en\/what-is\/\"}, {\"@type\": \"ListItem\", \"position\": 3, \"name\": \"Open Graph\"}]}, {\"@type\": \"FAQPage\", \"@id\": \"https:\/\/taismo.de\/en\/what-is\/open-graph\/#faqpage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"Does every page need Open Graph tags?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Every page that can be shared benefits from them; they are not mandatory. 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If they are missing, X falls back on the existing og tags, so the two standards complement each other.\"}}]}]}","footnotes":""},"categories":[80],"tags":[96],"class_list":["post-7747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-what-is","tag-o-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is Open Graph? The 5 Key og Tags | taismo<\/title>\n<meta name=\"description\" content=\"Open Graph controls how your link looks when shared: the 5 key og tags, sample markup, and how they differ from meta tags. 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