{"id":7725,"date":"2026-09-02T07:30:00","date_gmt":"2026-09-02T05:30:00","guid":{"rendered":"https:\/\/taismo.de\/?p=7725"},"modified":"2026-08-11T13:20:58","modified_gmt":"2026-08-11T11:20:58","slug":"ranking","status":"publish","type":"post","link":"https:\/\/taismo.de\/en\/what-is\/ranking\/","title":{"rendered":"ranking"},"content":{"rendered":"<style>\n.taismo-art{display:grid;grid-template-columns:320px minmax(0,1fr);gap:36px;align-items:start}\n.taismo-art .toc-sticky{position:sticky;top:80px}\n.taismo-art .toc-sticky ol li{margin-bottom:9px}\n.taismo-art .toc-sticky ol a:hover{color:var(--toc-hover) !important}\n.taismo-art .taismo-main h2{scroll-margin-top:90px;margin-top:38px}\n.taismo-art .lead-def{font-size:1.15em;line-height:1.6;background:#f7f2ec;border-left:4px solid #ED8924;padding:16px 20px;border-radius:8px}\n.taismo-art table{border-collapse:collapse;width:100%;margin:18px 0}\n.taismo-art th,.taismo-art td{border:1px solid #d9e0df;padding:9px 12px;text-align:left;font-size:0.95em}\n.taismo-art th{background:#072328;color:#fff}\n.taismo-art figure{margin:26px 0}\n.taismo-art figcaption{font-size:0.9em;color:#55605f;margin-top:8px}\n.taismo-art pre{background:#072328;color:#f5f5f5;padding:16px 18px;border-radius:10px;overflow-x:auto;font-size:0.86em;line-height:1.5}\n@media(max-width:900px){.taismo-art{grid-template-columns:1fr}.taismo-art .toc-sticky{position:static}}\n<\/style>\n<div class=\"taismo-art\">\n<aside class=\"toc-sticky\" style=\"--toc-hover:#ED8924;background:#072328;border-radius:14px;padding:22px 24px\">\n<div style=\"text-align:center;margin-bottom:14px\"><svg fill=\"#ffffff\" role=\"img\" aria-label=\"taismo Wiki\" style=\"width:200px;max-width:80%;height:auto;display:inline-block\" id=\"Ebene_1\" data-name=\"Ebene 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 209.04 52.32\"> <g id=\"Layer_2\" data-name=\"Layer 2\"> <g id=\"wikipedia\"> <path d=\"M97.08,27.77h-17.76c-.77,0-1.4.63-1.4,1.4v17.76c0,.77.63,1.4,1.4,1.4h17.76c.77,0,1.4-.63,1.4-1.4v-17.76c0-.77-.63-1.4-1.4-1.4ZM97.22,33.22c0,.25-.21.46-.46.46h-.67c-.07.03-.13.07-.19.11-.19.18-.33.41-.4.66,0,0,0,.01,0,.02-.03.07-2.9,7.29-3.87,9.67v.02c-.09.17-.19.33-.31.48-.15.2-.38.32-.63.33-.56,0-.84-.63-.93-.84-.28-.62-.79-1.83-1.51-3.57-.55,1.24-1.25,2.8-1.64,3.59h0c-.19.36-.49.83-.97.83-.56,0-.82-.63-.9-.84h0c-.49-1.25-1.23-2.99-1.95-4.68-.79-1.83-2.39-5.73-2.43-5.78h-.72c-.25,0-.46-.21-.46-.46v-.58c0-.25.21-.45.46-.46h4.13c.25,0,.46.21.46.46v.58c0,.25-.21.45-.46.46h-.82s.03.09.05.14c.59,1.61,2.36,5.75,3.1,7.47l1.28-2.81c-.15-.36-2.12-4.68-2.2-4.8h-.4c-.25,0-.46-.21-.46-.46v-.58c0-.25.21-.45.46-.46h2.98c.25,0,.46.21.46.46v.58c0,.25-.21.46-.46.46h-.1c.06.14.94,2.12.94,2.12,0,0,.93-2.06.95-2.12h-.39c-.25,0-.46-.21-.46-.46v-.58c0-.25.21-.45.46-.46h2.81c.25,0,.46.21.46.46v.58c0,.25-.21.45-.46.46h-.43s-2.06,4.08-2.06,4.08l1.56,3.51s2.9-7.59,2.9-7.6h-.96c-.25,0-.46-.21-.46-.46v-.58c0-.25.21-.45.46-.46h3.78c.25,0,.46.2.46.46v.58Z\"\/> <\/g> <\/g> <text font-family=\"Arial,Helvetica,sans-serif\" font-size=\"27.79\" font-weight=\"800\" transform=\"translate(99.44 47.64) scale(.99 1)\"><tspan x=\"0\" y=\"0\">IKI<\/tspan><\/text> <g id=\"Gruppe_796\" data-name=\"Gruppe 796\"> <path id=\"Pfad_1293\" data-name=\"Pfad 1293\" d=\"M6.92,16.77h-3.56v-6.56h3.66V3.37h8.04v6.84h5.69v6.56h-5.58v8.97c-.08,1.05.13,2.1.6,3.04.4.6,1.24.9,2.51.9.54,0,1.01,0,1.39-.03.41-.02.82-.07,1.23-.13v6.35c-.75.19-1.52.31-2.3.36-1.02.09-1.95.13-2.79.13-1.41.04-2.81-.17-4.15-.6-1.07-.36-2.02-1.01-2.76-1.86-.76-.95-1.29-2.06-1.54-3.25-.34-1.55-.49-3.14-.46-4.73v-9.14h0Z\"\/> <path id=\"Pfad_1294\" data-name=\"Pfad 1294\" d=\"M44.43,35.91h-7.06l-.44-1.97c-.68.72-1.48,1.34-2.35,1.8-.95.46-2.01.69-3.07.66-.99,0-1.98-.1-2.95-.33-.92-.21-1.78-.63-2.51-1.23-.77-.66-1.37-1.49-1.75-2.43-.48-1.28-.71-2.63-.66-3.99v-1.42c-.04-1.17.2-2.33.71-3.39.44-.87,1.09-1.63,1.89-2.19.82-.56,1.74-.96,2.71-1.18,1.06-.24,2.14-.36,3.23-.36.87,0,1.72.06,2.57.22.72.14,1.41.36,2.08.66v-.93c0-.54-.07-1.07-.22-1.59-.16-.48-.46-.91-.87-1.2-.55-.38-1.18-.63-1.83-.77-1-.2-2.01-.29-3.04-.28-.91,0-1.81.09-2.71.25-.97.16-1.8.32-2.49.46v-6.12c.48-.13.96-.22,1.45-.28.57-.07,1.16-.14,1.78-.22.62-.07,1.22-.13,1.78-.16.57-.04,1.04-.05,1.45-.05,2.1-.05,4.18.19,6.21.71,1.4.37,2.69,1.08,3.74,2.08.92.94,1.57,2.13,1.86,3.42.34,1.54.51,3.1.49,4.68v15.15h.01,0ZM33.71,30.83c1.63.12,3.04-1.1,3.16-2.72v-2.58c-.77-.58-1.72-.87-2.68-.82-.85-.04-1.69.16-2.43.57-.6.38-.9,1.16-.9,2.33v.38c-.07.78.16,1.55.66,2.16.6.51,1.39.76,2.19.69\"\/> <rect id=\"Rechteck_760\" data-name=\"Rechteck 760\" x=\"49.46\" y=\"10.21\" width=\"8.26\" height=\"25.71\"\/> <path d=\"M131.36,22.82v-.42c-.06-1.6.12-3.21.52-4.76.35-1.1,1.23-1.64,2.65-1.64.59-.03,1.16.11,1.66.41.43.29.75.73.9,1.23.2.66.32,1.34.36,2.02.05.81.08,1.72.08,2.74v.42h8.38v-1.01c.04-1.92-.23-3.83-.82-5.66-.48-1.43-1.27-2.73-2.33-3.8-1.02-.99-2.27-1.73-3.64-2.13-1.53-.45-3.12-.67-4.71-.66-1.57-.01-3.12.2-4.62.66-1.36.41-2.6,1.14-3.61,2.13-1.06,1.07-1.86,2.37-2.35,3.8-.61,1.82-.89,3.74-.85,5.66v1.01h8.38Z\"\/> <path d=\"M93,22.82v-2.38c-.06-.88.16-1.76.63-2.51.39-.57,1.04-.89,1.72-.87.26,0,.51.03.77.08.26.06.51.19.71.38.25.24.43.54.52.87.15.51.21,1.03.19,1.56v2.88h8.2v-2.7c-.05-.8.16-1.6.6-2.27.4-.52,1.03-.82,1.69-.79.54,0,1.07.17,1.51.49.45.33.69,1.13.69,2.41v2.86h8.2v-4.99c.03-1.32-.17-2.64-.6-3.89-.34-.96-.9-1.83-1.64-2.54-.69-.63-1.51-1.11-2.41-1.39-.92-.3-1.88-.44-2.84-.44-1.16-.02-2.3.21-3.36.69-1.09.55-2.07,1.3-2.87,2.22-.57-.95-1.38-1.72-2.35-2.24-1.16-.49-2.41-.72-3.66-.66-1.18-.04-2.35.22-3.39.76-.99.57-1.88,1.31-2.63,2.19l-.54-2.3h-7.34v12.61h8.2Z\"\/> <path d=\"M73.21,26.15c0-1.84,1.49-3.33,3.33-3.33h2.18c-.87-.85-1.94-1.47-3.12-1.8l-1.75-.6c-.73-.25-1.35-.46-1.86-.63-.43-.13-.85-.3-1.26-.49-.28-.13-.52-.33-.71-.57-.16-.28-.24-.6-.22-.93,0-.22.04-.45.13-.66.13-.25.34-.46.6-.57.43-.2.89-.34,1.36-.41.81-.13,1.62-.18,2.43-.16.92,0,1.85.07,2.76.22.82.11,1.63.28,2.43.49v-6.12c-.48-.13-.95-.22-1.45-.28-.56-.07-1.16-.14-1.78-.22-.61-.07-1.21-.13-1.78-.16s-1.05-.05-1.45-.05c-3.72,0-6.51.75-8.37,2.27-1.78,1.35-2.82,3.48-2.79,5.71-.03,1.07.11,2.13.41,3.15.24.76.64,1.46,1.18,2.05.52.56,1.15,1.01,1.83,1.34.79.38,1.6.72,2.43,1.01l1.26.44c.83.28,1.63.61,2.41,1.01.47.28.75.8.71,1.34.07.72-.35,1.4-1.04,1.64-1.23.31-2.51.45-3.77.38-.95,0-1.9-.09-2.84-.25-1.06-.16-1.93-.31-2.63-.46v6.12c.5.13,1,.22,1.51.28.6.07,1.23.14,1.89.22.66.07,1.3.13,1.92.16.62.03,1.13.05,1.53.05,1.5.03,3.01-.1,4.49-.36v-9.83Z\"\/> <\/g> <g id=\"e\"> <path d=\"M150.81,38.2c-.26-1.16-1.38-2.22-2.54-2.45-.71-.14-2.69-.32-3.99-.3-1.31-.01-3.28.16-3.99.3-1.16.23-2.29,1.29-2.54,2.45-.15.7-.29,1.66-.29,2.97,0,1.31.15,2.27.29,2.97.26,1.16,1.38,2.22,2.54,2.45.38.08,1.14.16,1.95.22.09.15.19.3.3.46.43.66.77,1.11,1.02,1.43.42.53,1.03.53,1.45,0,.25-.32.58-.78,1.02-1.43.11-.16.21-.32.3-.46.82-.06,1.57-.15,1.95-.22,1.16-.23,2.29-1.29,2.54-2.45.15-.7.29-1.66.29-2.97,0-1.31-.15-2.27-.29-2.97h0ZM145.03,45.13c-.03.16-.18.31-.34.34-.1.02-.23.03-.42.03-.18,0-.32-.02-.42-.03-.16-.03-.31-.18-.34-.34-.02-.1-.03-.23-.03-.42,0-.18.02-.32.03-.42.03-.16.18-.31.34-.34.1-.02.23-.03.42-.03.18,0,.32.02.42.03.16.03.31.18.34.34.02.1.03.23.03.42,0,.18-.02.32-.03.42ZM146.65,40.76c-.21.29-.51.56-.97.84-.58.36-.67.5-.67.79v.11c0,.41-.33.74-.74.74s-.74-.33-.74-.74v-.26c0-.34.08-.63.26-.88.17-.24.42-.46.8-.68.69-.41.82-.63.82-.94,0-.38-.32-.63-.83-.63-.55,0-.91.25-1.06.74-.1.32-.4.54-.75.54-.02,0-.04,0-.06,0-.24-.02-.46-.14-.6-.35-.14-.2-.17-.45-.1-.68.17-.52.49-.96.93-1.26.45-.3,1.01-.47,1.63-.47s1.24.21,1.69.58c.45.38.71.91.71,1.49,0,.4-.1.74-.32,1.04h0Z\"\/> <\/g> <g id=\"e-2\" data-name=\"e\"> <path d=\"M156.19,28.79c-.17-.75-.89-1.44-1.64-1.58-.46-.09-1.73-.2-2.58-.2-.84,0-2.12.1-2.58.2-.75.15-1.48.83-1.64,1.58-.09.45-.19,1.07-.19,1.92,0,.84.09,1.46.19,1.92.17.75.89,1.44,1.64,1.58.25.05.73.11,1.26.14.06.09.12.19.19.3.28.42.49.72.66.93.27.34.66.34.93,0,.16-.21.38-.5.66-.93.07-.11.13-.21.19-.3.53-.04,1.01-.09,1.26-.14.75-.15,1.48-.83,1.64-1.58.09-.45.19-1.07.19-1.92,0-.84-.09-1.46-.19-1.92h0ZM152.46,33.27c-.02.1-.11.2-.22.22-.06.01-.15.02-.27.02-.12,0-.2,0-.27-.02-.1-.02-.2-.11-.22-.22-.01-.06-.02-.15-.02-.27,0-.12,0-.2.02-.27.02-.1.11-.2.22-.22.06-.01.15-.02.27-.02.12,0,.2,0,.27.02.1.02.2.11.22.22.01.06.02.15.02.27,0,.12,0,.2-.02.27ZM153.51,30.45c-.13.19-.33.36-.63.54-.37.23-.43.32-.43.51v.07c0,.26-.21.48-.48.48s-.48-.21-.48-.48v-.17c0-.22.05-.4.17-.57.11-.16.27-.3.51-.44.45-.26.53-.41.53-.61,0-.25-.21-.4-.53-.4-.35,0-.59.16-.69.48-.07.21-.26.35-.48.35-.01,0-.02,0-.04,0-.16-.01-.3-.09-.39-.22-.09-.13-.11-.29-.06-.44.11-.34.32-.62.6-.81.29-.2.65-.3,1.05-.3s.8.13,1.09.37c.29.25.46.59.46.96,0,.26-.07.48-.21.67h0Z\"\/> <\/g> <g id=\"e-3\" data-name=\"e\"> <path d=\"M144.91,28.64c-.1-.44-.52-.84-.96-.92-.27-.05-1.01-.12-1.5-.11-.49,0-1.24.06-1.5.11-.44.08-.86.49-.96.92-.06.27-.11.63-.11,1.12,0,.49.05.85.11,1.12.1.44.52.84.96.92.14.03.43.06.74.08.03.05.07.11.11.17.16.25.29.42.38.54.16.2.39.2.54,0,.09-.12.22-.29.38-.54.04-.06.08-.12.11-.17.31-.02.59-.06.74-.08.44-.08.86-.49.96-.92.06-.27.11-.63.11-1.12,0-.49-.05-.85-.11-1.12h0ZM142.73,31.26c-.01.06-.07.12-.13.13-.04,0-.09.01-.16.01-.07,0-.12,0-.16-.01-.06-.01-.12-.07-.13-.13,0-.04-.01-.09-.01-.16,0-.07,0-.12.01-.16.01-.06.07-.12.13-.13.04,0,.09-.01.16-.01.07,0,.12,0,.16.01.06.01.12.07.13.13,0,.04.01.09.01.16,0,.07,0,.12-.01.16ZM143.34,29.61c-.08.11-.19.21-.37.32-.22.13-.25.19-.25.3v.04c0,.15-.12.28-.28.28s-.28-.12-.28-.28v-.1c0-.13.03-.24.1-.33.06-.09.16-.17.3-.26.26-.15.31-.24.31-.35,0-.14-.12-.24-.31-.24-.21,0-.34.09-.4.28-.04.12-.15.2-.28.2,0,0-.01,0-.02,0-.09,0-.17-.05-.23-.13-.05-.08-.06-.17-.04-.25.06-.2.18-.36.35-.47.17-.11.38-.18.61-.18s.47.08.63.22c.17.14.27.34.27.56,0,.15-.04.28-.12.39h0Z\"\/> <\/g> <\/svg><\/div>\n<h3 style=\"text-align:center;color:#fff;margin:0 0 14px;font-size:1.1em\">Contents<\/h3>\n<ol style=\"margin:0;padding-left:1.2em;line-height:1.5;font-weight:600;color:#fff;font-size:0.9em\">\n<li><a href=\"#term-profile\" style=\"color:#fff;text-decoration:none\">Term profile<\/a><\/li>\n<li><a href=\"#how-rankings-emerge\" style=\"color:#fff;text-decoration:none\">How does a ranking on Google come about?<\/a><\/li>\n<li><a href=\"#ranking-factors\" style=\"color:#fff;text-decoration:none\">Which factors influence a ranking?<\/a><\/li>\n<li><a href=\"#measuring-rankings\" style=\"color:#fff;text-decoration:none\">How do you measure a ranking?<\/a><\/li>\n<\/ol>\n<\/aside>\n<div class=\"taismo-main\">\n<h1 class=\"brand-claim\">What Is a Ranking?<\/h1>\n<p class=\"lead-def\">A <strong>ranking<\/strong> is the position at which a web page appears in a search engine&#8217;s list of results. Position 1 sits at the very top of the organic results, followed by the remaining hits in descending order. A ranking always applies to the combination of one page and one specific search query: The same page can rank at position 3 for one keyword and not rank at all for another. Search engine optimization is the work of improving these positions for relevant search queries.<\/p>\n<figure>\n      <img decoding=\"async\" src=\"https:\/\/taismo.de\/wp-content\/uploads\/2026\/08\/ranking-position-suchergebnisse.webp\" alt=\"Ranking explained: the position of a web page in a search engine's results, shown as a podium with positions 1 to 3\" title=\"Ranking: the position in the search results\" width=\"1200\" height=\"675\" loading=\"lazy\" style=\"width:100%;height:auto;border-radius:12px\" \/><br \/>\n    <\/figure>\n<h2 id=\"term-profile\">Term profile<\/h2>\n<table>\n<tr>\n<th>Attribute<\/th>\n<th>Details<\/th>\n<\/tr>\n<tr>\n<td>Part of speech<\/td>\n<td>Noun: the ranking, the rankings; from &#8220;to rank&#8221;<\/td>\n<\/tr>\n<tr>\n<td>Also known as<\/td>\n<td>Placement, position in the search results<\/td>\n<\/tr>\n<tr>\n<td>Field<\/td>\n<td>SEO, search engines, web analytics<\/td>\n<\/tr>\n<tr>\n<td>Related terms<\/td>\n<td><a href=\"https:\/\/taismo.de\/en\/what-is\/serp\/\">SERP<\/a>, <a href=\"https:\/\/taismo.de\/en\/what-is\/seo\/\">SEO<\/a>, <a href=\"https:\/\/taismo.de\/en\/what-is\/search-intent\/\">Search intent<\/a><\/td>\n<\/tr>\n<\/table>\n<h2 id=\"how-rankings-emerge\">How does a ranking on Google come about?<\/h2>\n<p>A ranking comes about in 3 steps: crawling, indexing, sorting. First the Google crawler reads a page, then Google adds it to the index, and for every search query the ranking algorithm sorts all matching pages from the index into an order. This sorting happens in real time and turns out differently for each query.<\/p>\n<p>A ranking is therefore not a fixed property of a page but a snapshot. Location, device, language, and the user&#8217;s previous searches change the order. If you check your ranking in your own browser, you see a personalized result, not the neutral position.<\/p>\n<p>Only the organic list counts here: Ads, map listings, and other SERP features sit outside the organic count. Position 1 can therefore visually start in the lower third of the screen when ads or a <a href=\"https:\/\/taismo.de\/en\/what-is\/featured-snippet\/\">featured snippet<\/a> sit above it.<\/p>\n<figure>\n      <a href=\"https:\/\/taismo.de\/en\/what-is\/serp\/\" title=\"SERP: the search results page in detail\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 760 240\" role=\"img\" aria-labelledby=\"abb1t abb1d\" style=\"width:100%;height:auto;max-width:760px;font-family:Arial,Helvetica,sans-serif\"><title id=\"abb1t\">How a ranking comes about<\/title><desc id=\"abb1d\">Three steps lead to a ranking: crawling the page, inclusion in the index, and sorting into the results list of the search results page.<\/desc><rect x=\"0\" y=\"0\" width=\"760\" height=\"240\" fill=\"#ffffff\"\/><rect x=\"16\" y=\"80\" width=\"150\" height=\"70\" rx=\"12\" fill=\"#ffffff\" stroke=\"#ED8924\" stroke-width=\"2\"\/><text x=\"91\" y=\"122\" text-anchor=\"middle\" fill=\"#072328\" font-size=\"16\" font-weight=\"bold\">Crawling<\/text><path d=\"M166 115 H206\" stroke=\"#ED8924\" stroke-width=\"3\"\/><path d=\"M212 115 L202 110 L202 120 Z\" fill=\"#ED8924\"\/><rect x=\"214\" y=\"80\" width=\"160\" height=\"70\" rx=\"12\" fill=\"#ffffff\" stroke=\"#ED8924\" stroke-width=\"2\"\/><text x=\"294\" y=\"122\" text-anchor=\"middle\" fill=\"#072328\" font-size=\"16\" font-weight=\"bold\">Indexing<\/text><path d=\"M374 115 H414\" stroke=\"#ED8924\" stroke-width=\"3\"\/><path d=\"M420 115 L410 110 L410 120 Z\" fill=\"#ED8924\"\/><rect x=\"422\" y=\"30\" width=\"322\" height=\"180\" rx=\"12\" fill=\"#072328\"\/><text x=\"583\" y=\"62\" text-anchor=\"middle\" fill=\"#ED8924\" font-size=\"15\" font-weight=\"bold\">RESULTS LIST (SERP)<\/text><rect x=\"446\" y=\"80\" width=\"24\" height=\"24\" rx=\"6\" fill=\"#ED8924\"\/><text x=\"458\" y=\"97\" text-anchor=\"middle\" fill=\"#072328\" font-size=\"14\" font-weight=\"bold\">1<\/text><rect x=\"482\" y=\"86\" width=\"200\" height=\"12\" rx=\"6\" fill=\"#ffffff\"\/><rect x=\"446\" y=\"118\" width=\"24\" height=\"24\" rx=\"6\" fill=\"#9aa8a7\"\/><text x=\"458\" y=\"135\" text-anchor=\"middle\" fill=\"#072328\" font-size=\"14\" font-weight=\"bold\">2<\/text><rect x=\"482\" y=\"124\" width=\"180\" height=\"12\" rx=\"6\" fill=\"#9aa8a7\"\/><rect x=\"446\" y=\"156\" width=\"24\" height=\"24\" rx=\"6\" fill=\"#9aa8a7\"\/><text x=\"458\" y=\"173\" text-anchor=\"middle\" fill=\"#072328\" font-size=\"14\" font-weight=\"bold\">3<\/text><rect x=\"482\" y=\"162\" width=\"190\" height=\"12\" rx=\"6\" fill=\"#9aa8a7\"\/><text x=\"744\" y=\"230\" text-anchor=\"end\" fill=\"#9aa8a7\" font-size=\"11\">Fig. 1 &#183; taismo<\/text><\/svg><\/a><figcaption><strong>Fig. 1: A ranking comes about in three steps: Google crawls the page, adds it to the index, and sorts it into the results list for each query.<\/strong><\/figcaption><\/figure>\n<h2 id=\"ranking-factors\">Which factors influence a ranking?<\/h2>\n<p>Google evaluates a large number of signals for every ranking. The 4 most important groups are:<\/p>\n<ol>\n<li><strong>Relevance:<\/strong> How well does the content answer the <a href=\"https:\/\/taismo.de\/en\/what-is\/search-intent\/\">search intent<\/a> behind the query? This is the strongest signal.<\/li>\n<li><strong>Quality and trust:<\/strong> Well-sourced content, author expertise, and <a href=\"https:\/\/taismo.de\/en\/what-is\/backlink\/\">backlinks<\/a> from other websites speak for a page.<\/li>\n<li><strong>Usability:<\/strong> Load time, mobile friendliness, and a clean site structure.<\/li>\n<li><strong>Context:<\/strong> The searcher&#8217;s location and language, and for local queries the proximity to the business.<\/li>\n<\/ol>\n<p>No single factor guarantees a position. Rankings improve when a page serves the search intent more completely than the competition on the <a href=\"https:\/\/taismo.de\/en\/what-is\/serp\/\">search results page<\/a>.<\/p>\n<h2 id=\"measuring-rankings\">How do you measure a ranking?<\/h2>\n<p>You measure rankings with two kinds of tools: Google Search Console shows the average position of your own pages for real search queries, while rank tracking tools check defined keywords daily, neutrally, and by location. What matters is the trend view: A single measurement says little because of the constant fluctuations; only the trend over weeks shows whether a page is gaining or losing.<\/p>\n<p>Economically, the front positions are what count: The click-through rate drops sharply with every position, and beyond the first results page hardly any clicks happen at all. A ranking at position 40 is therefore practically invisible, even though the page formally ranks. This ongoing monitoring and improvement of positions is the core of <a href=\"https:\/\/taismo.de\/en\/seo-services\/\">continuous SEO services<\/a>.<\/p>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>IKI Contents Term profile How does a ranking on Google come about? Which factors influence a ranking? How do you measure a ranking? What Is a Ranking? A ranking is the position at which a web page appears in a search engine&#8217;s list of results. Position 1 sits at the very top of the organic [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7674,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_taismo_jsonld":"","taismo_jsonld":"{\"@context\": \"https:\/\/schema.org\", \"@graph\": [{\"@type\": \"WebPage\", \"@id\": \"https:\/\/taismo.de\/en\/what-is\/ranking\/#webpage\", \"url\": \"https:\/\/taismo.de\/en\/what-is\/ranking\/\", \"name\": \"What Is a Ranking? The Position in the Search Results\", \"isPartOf\": {\"@id\": \"https:\/\/taismo.de\/#website\"}, \"inLanguage\": \"en-US\", \"primaryImageOfPage\": {\"@id\": \"https:\/\/taismo.de\/en\/what-is\/ranking\/#primaryimage\"}, \"mainEntity\": {\"@id\": \"https:\/\/taismo.de\/en\/what-is\/ranking\/#definedterm\"}, \"breadcrumb\": {\"@id\": \"https:\/\/taismo.de\/en\/what-is\/ranking\/#breadcrumb\"}, \"datePublished\": \"2026-09-02T07:30:00+02:00\", \"dateModified\": \"2026-09-02T07:30:00+02:00\", \"publisher\": {\"@id\": \"https:\/\/taismo.de\/#organization\"}, \"speakable\": {\"@type\": \"SpeakableSpecification\", \"cssSelector\": [\".brand-claim\", \".lead-def\"]}}, {\"@type\": \"DefinedTerm\", \"@id\": \"https:\/\/taismo.de\/en\/what-is\/ranking\/#definedterm\", \"name\": \"ranking\", \"termCode\": \"ranking\", \"url\": \"https:\/\/taismo.de\/en\/what-is\/ranking\/\", \"description\": \"A ranking is the position at which a web page appears in a search engine's list of results. Position 1 sits at the very top of the organic results, followed by the remaining hits in descending order. A ranking always applies to the combination of one page and one specific search query: The same page can rank at position 3 for one keyword and not rank at all for another. Search engine optimization is the work of improving these positions for relevant search queries.\", \"disambiguatingDescription\": \"Position of a web page in the organic search results for one specific search query. Not to be confused with indexing, the inclusion in the search index, or with visibility as an aggregated tool metric across many keywords.\", \"inDefinedTermSet\": {\"@id\": \"https:\/\/taismo.de\/#seo-wiki\"}}, {\"@type\": \"BreadcrumbList\", \"@id\": \"https:\/\/taismo.de\/en\/what-is\/ranking\/#breadcrumb\", \"itemListElement\": [{\"@type\": \"ListItem\", \"position\": 1, \"name\": \"Home\", \"item\": \"https:\/\/taismo.de\/en\/\"}, {\"@type\": \"ListItem\", \"position\": 2, \"name\": \"SEO Glossary\", \"item\": \"https:\/\/taismo.de\/en\/what-is\/\"}, {\"@type\": \"ListItem\", \"position\": 3, \"name\": \"ranking\"}]}, {\"@type\": \"ImageObject\", \"@id\": \"https:\/\/taismo.de\/en\/what-is\/ranking\/#primaryimage\", \"contentUrl\": \"https:\/\/taismo.de\/wp-content\/uploads\/2026\/08\/ranking-position-suchergebnisse.webp\", \"url\": \"https:\/\/taismo.de\/wp-content\/uploads\/2026\/08\/ranking-position-suchergebnisse.webp\", \"width\": 1200, \"height\": 675, \"caption\": \"Ranking: the position of a web page in a search engine's list of results\"}]}","footnotes":""},"categories":[80],"tags":[99],"class_list":["post-7725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-what-is","tag-r-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is a Ranking? Positions in Search Explained | taismo<\/title>\n<meta name=\"description\" content=\"Ranking explained: how positions in search engines come about, which factors count, and how to measure them properly. Read on! \ud83d\udd0d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/taismo.de\/en\/what-is\/ranking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is a Ranking? Positions in Search Explained | taismo\" \/>\n<meta property=\"og:description\" content=\"Ranking explained: how positions in search engines come about, which factors count, and how to measure them properly. Read on! \ud83d\udd0d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/taismo.de\/en\/what-is\/ranking\/\" \/>\n<meta property=\"og:site_name\" content=\"taismo| Agentur f\u00fcr SEO &amp; Webdesign\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TaismoOnlineMarketing\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-02T05:30:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/taismo.de\/wp-content\/uploads\/2026\/08\/ranking-position-suchergebnisse.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Dominik Breitbach\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/what-is\\\/ranking\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/what-is\\\/ranking\\\/\"},\"author\":{\"name\":\"Dominik Breitbach\",\"@id\":\"https:\\\/\\\/taismo.de\\\/#person-dominik-breitbach\"},\"headline\":\"ranking\",\"datePublished\":\"2026-09-02T05:30:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/what-is\\\/ranking\\\/\"},\"wordCount\":585,\"publisher\":{\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/what-is\\\/ranking\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/taismo.de\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/ranking-position-suchergebnisse.webp\",\"keywords\":[\"R\"],\"articleSection\":[\"SEO Glossary\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/what-is\\\/ranking\\\/\",\"url\":\"https:\\\/\\\/taismo.de\\\/en\\\/what-is\\\/ranking\\\/\",\"name\":\"What Is a Ranking? Positions in Search Explained | taismo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/what-is\\\/ranking\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/what-is\\\/ranking\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/taismo.de\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/ranking-position-suchergebnisse.webp\",\"datePublished\":\"2026-09-02T05:30:00+00:00\",\"description\":\"Ranking explained: how positions in search engines come about, which factors count, and how to measure them properly. Read on! \ud83d\udd0d\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/what-is\\\/ranking\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/taismo.de\\\/en\\\/what-is\\\/ranking\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/what-is\\\/ranking\\\/#primaryimage\",\"url\":\"https:\\\/\\\/taismo.de\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/ranking-position-suchergebnisse.webp\",\"contentUrl\":\"https:\\\/\\\/taismo.de\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/ranking-position-suchergebnisse.webp\",\"width\":1200,\"height\":675,\"caption\":\"Ranking erkl\u00e4rt: die Position einer Webseite in den Suchergebnissen einer Suchmaschine, dargestellt als Podium mit Position 1 bis 3\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/what-is\\\/ranking\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/taismo.de\\\/en\\\/search-marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ranking\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/taismo.de\\\/en\\\/\",\"name\":\"taismo| Agentur f\u00fcr SEO & Webdesign\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/#organization\"},\"alternateName\":\"taismo\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/taismo.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/#organization\",\"name\":\"taismo SEO Agentur M\u00fcnchen\",\"alternateName\":\"taismo\",\"url\":\"https:\\\/\\\/taismo.de\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/taismo.de\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/cropped-favicon.png\",\"contentUrl\":\"https:\\\/\\\/taismo.de\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/cropped-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"taismo SEO Agentur M\u00fcnchen\"},\"image\":{\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/TaismoOnlineMarketing\",\"https:\\\/\\\/branchenbuch.portal.muenchen.de\\\/mhp\\\/1380360\\\/\",\"https:\\\/\\\/www.crunchbase.com\\\/organization\\\/taismo-gmbh\",\"https:\\\/\\\/de.trustpilot.com\\\/review\\\/taismo.de\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/taismo\\\/\",\"https:\\\/\\\/www.instagram.com\\\/taismo.de\",\"https:\\\/\\\/onlinemarketing.de\\\/dienstleister\\\/online-marketing-agentur\\\/kirchheim-bei-muenchen\\\/taismo\",\"https:\\\/\\\/www.agenturtipp.de\\\/agentur\\\/taismo-online-marketing\\\/\",\"https:\\\/\\\/startupvalley.news\\\/de\\\/taismo-online-marketing-agentur\\\/\",\"https:\\\/\\\/www.wlw.de\\\/de\\\/firma\\\/taismo-gmbh-1918135\",\"https:\\\/\\\/www.youtube.com\\\/@taismo8632\",\"https:\\\/\\\/techbehemoths.com\\\/company\\\/taismo-gmbh\",\"https:\\\/\\\/www.kununu.com\\\/de\\\/taismo1\",\"https:\\\/\\\/www.provenexpert.com\\\/taismo1\\\/\",\"https:\\\/\\\/www.provenemployer.com\\\/p\\\/taismo-employer\\\/\",\"https:\\\/\\\/www.trustedshops.de\\\/bewertung\\\/taismo-de\",\"https:\\\/\\\/www.kennstdueinen.de\\\/online-marketing-kirchheim-bei-muenchen-taismo-gmbh-d2136613.html\",\"https:\\\/\\\/www.ibusiness.de\\\/dienstleister\\\/jb\\\/5920834fb726.html\",\"https:\\\/\\\/www.seo-united.de\\\/seo-agenturen\\\/taismo-3345\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Is a Ranking? Positions in Search Explained | taismo","description":"Ranking explained: how positions in search engines come about, which factors count, and how to measure them properly. Read on! \ud83d\udd0d","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/taismo.de\/en\/what-is\/ranking\/","og_locale":"en_US","og_type":"article","og_title":"What Is a Ranking? Positions in Search Explained | taismo","og_description":"Ranking explained: how positions in search engines come about, which factors count, and how to measure them properly. Read on! \ud83d\udd0d","og_url":"https:\/\/taismo.de\/en\/what-is\/ranking\/","og_site_name":"taismo| Agentur f\u00fcr SEO &amp; Webdesign","article_publisher":"https:\/\/www.facebook.com\/TaismoOnlineMarketing","article_published_time":"2026-09-02T05:30:00+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/taismo.de\/wp-content\/uploads\/2026\/08\/ranking-position-suchergebnisse.webp","type":"image\/webp"}],"author":"Dominik Breitbach","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/taismo.de\/en\/what-is\/ranking\/#article","isPartOf":{"@id":"https:\/\/taismo.de\/en\/what-is\/ranking\/"},"author":{"name":"Dominik Breitbach","@id":"https:\/\/taismo.de\/#person-dominik-breitbach"},"headline":"ranking","datePublished":"2026-09-02T05:30:00+00:00","mainEntityOfPage":{"@id":"https:\/\/taismo.de\/en\/what-is\/ranking\/"},"wordCount":585,"publisher":{"@id":"https:\/\/taismo.de\/en\/#organization"},"image":{"@id":"https:\/\/taismo.de\/en\/what-is\/ranking\/#primaryimage"},"thumbnailUrl":"https:\/\/taismo.de\/wp-content\/uploads\/2026\/08\/ranking-position-suchergebnisse.webp","keywords":["R"],"articleSection":["SEO Glossary"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/taismo.de\/en\/what-is\/ranking\/","url":"https:\/\/taismo.de\/en\/what-is\/ranking\/","name":"What Is a Ranking? Positions in Search Explained | taismo","isPartOf":{"@id":"https:\/\/taismo.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/taismo.de\/en\/what-is\/ranking\/#primaryimage"},"image":{"@id":"https:\/\/taismo.de\/en\/what-is\/ranking\/#primaryimage"},"thumbnailUrl":"https:\/\/taismo.de\/wp-content\/uploads\/2026\/08\/ranking-position-suchergebnisse.webp","datePublished":"2026-09-02T05:30:00+00:00","description":"Ranking explained: how positions in search engines come about, which factors count, and how to measure them properly. Read on! \ud83d\udd0d","breadcrumb":{"@id":"https:\/\/taismo.de\/en\/what-is\/ranking\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/taismo.de\/en\/what-is\/ranking\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/taismo.de\/en\/what-is\/ranking\/#primaryimage","url":"https:\/\/taismo.de\/wp-content\/uploads\/2026\/08\/ranking-position-suchergebnisse.webp","contentUrl":"https:\/\/taismo.de\/wp-content\/uploads\/2026\/08\/ranking-position-suchergebnisse.webp","width":1200,"height":675,"caption":"Ranking erkl\u00e4rt: die Position einer Webseite in den Suchergebnissen einer Suchmaschine, dargestellt als Podium mit Position 1 bis 3"},{"@type":"BreadcrumbList","@id":"https:\/\/taismo.de\/en\/what-is\/ranking\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/taismo.de\/en\/search-marketing\/"},{"@type":"ListItem","position":2,"name":"ranking"}]},{"@type":"WebSite","@id":"https:\/\/taismo.de\/en\/#website","url":"https:\/\/taismo.de\/en\/","name":"taismo| Agentur f\u00fcr SEO & Webdesign","description":"","publisher":{"@id":"https:\/\/taismo.de\/en\/#organization"},"alternateName":"taismo","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/taismo.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/taismo.de\/en\/#organization","name":"taismo SEO Agentur M\u00fcnchen","alternateName":"taismo","url":"https:\/\/taismo.de\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/taismo.de\/en\/#\/schema\/logo\/image\/","url":"https:\/\/taismo.de\/wp-content\/uploads\/2024\/09\/cropped-favicon.png","contentUrl":"https:\/\/taismo.de\/wp-content\/uploads\/2024\/09\/cropped-favicon.png","width":512,"height":512,"caption":"taismo SEO Agentur M\u00fcnchen"},"image":{"@id":"https:\/\/taismo.de\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/TaismoOnlineMarketing","https:\/\/branchenbuch.portal.muenchen.de\/mhp\/1380360\/","https:\/\/www.crunchbase.com\/organization\/taismo-gmbh","https:\/\/de.trustpilot.com\/review\/taismo.de","https:\/\/www.linkedin.com\/company\/taismo\/","https:\/\/www.instagram.com\/taismo.de","https:\/\/onlinemarketing.de\/dienstleister\/online-marketing-agentur\/kirchheim-bei-muenchen\/taismo","https:\/\/www.agenturtipp.de\/agentur\/taismo-online-marketing\/","https:\/\/startupvalley.news\/de\/taismo-online-marketing-agentur\/","https:\/\/www.wlw.de\/de\/firma\/taismo-gmbh-1918135","https:\/\/www.youtube.com\/@taismo8632","https:\/\/techbehemoths.com\/company\/taismo-gmbh","https:\/\/www.kununu.com\/de\/taismo1","https:\/\/www.provenexpert.com\/taismo1\/","https:\/\/www.provenemployer.com\/p\/taismo-employer\/","https:\/\/www.trustedshops.de\/bewertung\/taismo-de","https:\/\/www.kennstdueinen.de\/online-marketing-kirchheim-bei-muenchen-taismo-gmbh-d2136613.html","https:\/\/www.ibusiness.de\/dienstleister\/jb\/5920834fb726.html","https:\/\/www.seo-united.de\/seo-agenturen\/taismo-3345\/"]}]}},"_links":{"self":[{"href":"https:\/\/taismo.de\/en\/wp-json\/wp\/v2\/posts\/7725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/taismo.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/taismo.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/taismo.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/taismo.de\/en\/wp-json\/wp\/v2\/comments?post=7725"}],"version-history":[{"count":1,"href":"https:\/\/taismo.de\/en\/wp-json\/wp\/v2\/posts\/7725\/revisions"}],"predecessor-version":[{"id":7726,"href":"https:\/\/taismo.de\/en\/wp-json\/wp\/v2\/posts\/7725\/revisions\/7726"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/taismo.de\/en\/wp-json\/wp\/v2\/media\/7674"}],"wp:attachment":[{"href":"https:\/\/taismo.de\/en\/wp-json\/wp\/v2\/media?parent=7725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/taismo.de\/en\/wp-json\/wp\/v2\/categories?post=7725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/taismo.de\/en\/wp-json\/wp\/v2\/tags?post=7725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}