{"id":7304,"date":"2025-10-07T11:24:59","date_gmt":"2025-10-07T09:24:59","guid":{"rendered":"https:\/\/taismo.de\/unkategorisiert\/advertorials-2\/"},"modified":"2026-07-27T23:18:31","modified_gmt":"2026-07-27T21:18:31","slug":"advertorials","status":"publish","type":"post","link":"https:\/\/taismo.de\/en\/what-is\/advertorials\/","title":{"rendered":"advertorials"},"content":{"rendered":"<style>\n.taismo-art{display:grid;grid-template-columns:320px minmax(0,1fr);gap:36px;align-items:start}\n.taismo-art .toc-sticky{position:sticky;top:80px}\n.taismo-art .toc-sticky ol li{margin-bottom:9px}\n.taismo-art .toc-sticky ol a:hover{color:var(--toc-hover) !important}\n.taismo-art .taismo-main h2{scroll-margin-top:90px;margin-top:38px}\n.taismo-art .lead-def{font-size:1.15em;line-height:1.6;background:#f7f2ec;border-left:4px solid #ED8924;padding:16px 20px;border-radius:8px}\n.taismo-art table{border-collapse:collapse;width:100%;margin:18px 0}\n.taismo-art th,.taismo-art td{border:1px solid 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<\/g> <\/svg><\/div>\n<h3 style=\"text-align:center;color:#fff;margin:0 0 14px;font-size:1.1em\">Contents<\/h3>\n<ol style=\"margin:0;padding-left:1.2em;line-height:1.5;font-weight:600;color:#fff;font-size:0.9em\">\n<li><a href=\"#why-advertorials-exist\" style=\"color:#fff;text-decoration:none\">Why do advertorials exist?<\/a><\/li>\n<li><a href=\"#rules-for-advertorials\" style=\"color:#fff;text-decoration:none\">What rules apply to advertorials?<\/a><\/li>\n<\/ol>\n<\/aside>\n<div class=\"taismo-main\">\n<h1 class=\"brand-claim\">What are advertorials?<\/h1>\n<p class=\"lead-def\">Advertorials are advertising designed to look like an editorial article. They read like a regular article or blog post, but they are in fact an advertising campaign meant to promote a product or a service. Advertorials are used in magazines, in online publications and on social media platforms.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/taismo.de\/wp-content\/uploads\/2026\/07\/advertorials.png\" width=\"1200\" height=\"675\" alt=\"Advertorial explained: paid advertising written and designed to look like an editorial article\" loading=\"lazy\"><\/figure>\n<h2 id=\"why-advertorials-exist\">Why do advertorials exist?<\/h2>\n<p>Advertorials are contested, but they can be an effective way for companies and brands to promote their products or services. What matters is that they are used in a transparent and honest way, so that they win the trust of readers instead of losing it.<\/p>\n<p>In short, an advertorial is a form of advertising built in the shape of an editorial article, in order to create a higher level of credibility and trust with readers. Contested as they are, they can work for companies and brands as long as they are used transparently and honestly. In that respect advertorials sit close to <a href=\"https:\/\/taismo.de\/en\/what-is\/content-marketing\/\">content marketing<\/a> and <a href=\"https:\/\/taismo.de\/en\/what-is\/influencer-marketing\/\">influencer marketing<\/a>, where paid and editorial content also meet.<\/p>\n<h2 id=\"rules-for-advertorials\">What rules apply to advertorials?<\/h2>\n<p>Advertorials have to be <strong>clearly labeled as advertising<\/strong>, so that readers know they are not reading neutral editorial content. An advertorial should also state the intentions behind the article clearly and honestly, including an obvious note that the piece is advertising.<\/p>\n<p>Where paid placements fit next to your organic work is a question of strategy, and it is part of day-to-day <a href=\"https:\/\/taismo.de\/en\/seo-services\/\">SEO support<\/a>.<\/p>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>IKI Contents Why do advertorials exist? What rules apply to advertorials? What are advertorials? Advertorials are advertising designed to look like an editorial article. They read like a regular article or blog post, but they are in fact an advertising campaign meant to promote a product or a service. Advertorials are used in magazines, in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_taismo_jsonld":"","taismo_jsonld":"{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/taismo.de\/en\/what-is\/advertorials\/#webpage\",\"url\":\"https:\/\/taismo.de\/en\/what-is\/advertorials\/\",\"name\":\"What are advertorials?\",\"isPartOf\":{\"@id\":\"https:\/\/taismo.de\/#website\"},\"inLanguage\":\"en\",\"datePublished\":\"2025-10-07T11:24:59+02:00\",\"dateModified\":\"2026-07-14T12:00:00+02:00\",\"primaryImageOfPage\":{\"@id\":\"https:\/\/taismo.de\/en\/what-is\/advertorials\/#primaryimage\"},\"mainEntity\":{\"@id\":\"https:\/\/taismo.de\/en\/what-is\/advertorials\/#definedterm\"},\"breadcrumb\":{\"@id\":\"https:\/\/taismo.de\/en\/what-is\/advertorials\/#breadcrumb\"},\"speakable\":{\"@type\":\"SpeakableSpecification\",\"cssSelector\":[\".brand-claim\",\".lead-def\"]},\"author\":{\"@id\":\"https:\/\/taismo.de\/#person-dominik-breitbach\"},\"publisher\":{\"@id\":\"https:\/\/taismo.de\/#organization\"}},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/taismo.de\/en\/what-is\/advertorials\/#primaryimage\",\"contentUrl\":\"https:\/\/taismo.de\/wp-content\/uploads\/2026\/07\/advertorials.png\",\"url\":\"https:\/\/taismo.de\/wp-content\/uploads\/2026\/07\/advertorials.png\",\"width\":1200,\"height\":675,\"caption\":\"Advertorial explained: paid advertising designed to look like an editorial article\"},{\"@type\":\"DefinedTerm\",\"@id\":\"https:\/\/taismo.de\/en\/what-is\/advertorials\/#definedterm\",\"name\":\"Advertorials\",\"termCode\":\"advertorials\",\"url\":\"https:\/\/taismo.de\/en\/what-is\/advertorials\/\",\"inLanguage\":\"en\",\"inDefinedTermSet\":{\"@id\":\"https:\/\/taismo.de\/#seo-wiki\"},\"description\":\"Advertorials are advertising designed to look like an editorial article. 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