{"id":7301,"date":"2025-10-07T14:51:15","date_gmt":"2025-10-07T12:51:15","guid":{"rendered":"https:\/\/taismo.de\/unkategorisiert\/clickbait-2\/"},"modified":"2026-07-27T23:18:25","modified_gmt":"2026-07-27T21:18:25","slug":"clickbait","status":"publish","type":"post","link":"https:\/\/taismo.de\/en\/what-is\/clickbait\/","title":{"rendered":"clickbait"},"content":{"rendered":"<style>\n.taismo-art{display:grid;grid-template-columns:320px minmax(0,1fr);gap:36px;align-items:start}\n.taismo-art .toc-sticky{position:sticky;top:80px}\n.taismo-art .toc-sticky ol li{margin-bottom:9px}\n.taismo-art .toc-sticky ol a:hover{color:var(--toc-hover) !important}\n.taismo-art .taismo-main h2{scroll-margin-top:90px;margin-top:38px}\n.taismo-art .lead-def{font-size:1.15em;line-height:1.6;background:#f7f2ec;border-left:4px solid #ED8924;padding:16px 20px;border-radius:8px}\n.taismo-art table{border-collapse:collapse;width:100%;margin:18px 0}\n.taismo-art th,.taismo-art td{border:1px solid 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<\/g> <\/svg><\/div>\n<h3 style=\"text-align:center;color:#fff;margin:0 0 14px;font-size:1.1em\">Contents<\/h3>\n<ol style=\"margin:0;padding-left:1.2em;line-height:1.5;font-weight:600;color:#fff;font-size:0.9em\">\n<li><a href=\"#typical-signs-of-clickbait\" style=\"color:#fff;text-decoration:none\">Typical signs of clickbait<\/a><\/li>\n<li><a href=\"#criticism-of-clickbaiting\" style=\"color:#fff;text-decoration:none\">Criticism of clickbaiting<\/a><\/li>\n<\/ol>\n<\/aside>\n<div class=\"taismo-main\">\n<h1 class=\"brand-claim\">What is clickbait?<\/h1>\n<p class=\"lead-def\">Clickbait is a headline that <strong>deliberately exaggerates<\/strong> in order to win higher traffic and, with it, higher advertising revenue, by playing on the curiosity of readers. An exciting headline suggests an interesting and revealing article. Once you click through and start reading, the <strong>substance is usually thin and unremarkable<\/strong>.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/taismo.de\/wp-content\/uploads\/2026\/07\/clickbait.png\" width=\"1200\" height=\"675\" alt=\"Clickbait explained: exaggerated headlines that promise more than the article delivers\" loading=\"lazy\"><\/figure>\n<h2 id=\"typical-signs-of-clickbait\">Typical signs of clickbait<\/h2>\n<p>Clickbait headlines often lean on <strong>call-to-action<\/strong> phrasing, expressions such as &#8220;don&#8217;t miss this&#8221; or &#8220;you need to know this&#8221;. Other typical signs are <strong>superlatives<\/strong>, <strong>cliffhangers<\/strong> and strong adjectives or <a href=\"https:\/\/taismo.de\/en\/what-is\/keyword\/\"><strong>keywords<\/strong><\/a>. Topics that are <strong>emotionally charged<\/strong> also produce higher click numbers.<\/p>\n<h2 id=\"criticism-of-clickbaiting\">Criticism of clickbaiting<\/h2>\n<p>Because there is very little informative value behind most clickbait, the method is often criticized, and serious journalists and websites keep moving away from the practices described above.<\/p>\n<p>Despite the fair criticism, clickbait remains an interesting topic in <a href=\"https:\/\/taismo.de\/en\/what-is\/content-marketing\/\">online marketing<\/a>, because for anyone who depends on high click numbers on their website, clickbaiting is a relatively simple and fast solution. Even so, it is worth keeping in mind that the <strong>quality of the website<\/strong> suffers and that critical <a href=\"https:\/\/taismo.de\/en\/what-is\/target-audience\/\">target audiences<\/a> are partly put off by it. Some <a href=\"https:\/\/taismo.de\/en\/social-recruiting\/\">social media<\/a> platforms such as <a href=\"https:\/\/www.facebook.com\/TaismoOnlineMarketing\" target=\"_blank\" rel=\"noopener nofollow\">Facebook<\/a> already work against it with a <strong>changed algorithm<\/strong>, so that clickbait articles are kept out of the news feed.<\/p>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>IKI Contents Typical signs of clickbait Criticism of clickbaiting What is clickbait? Clickbait is a headline that deliberately exaggerates in order to win higher traffic and, with it, higher advertising revenue, by playing on the curiosity of readers. An exciting headline suggests an interesting and revealing article. Once you click through and start reading, the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_taismo_jsonld":"","taismo_jsonld":"{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/taismo.de\/en\/what-is\/clickbait\/#webpage\",\"url\":\"https:\/\/taismo.de\/en\/what-is\/clickbait\/\",\"name\":\"What is clickbait?\",\"isPartOf\":{\"@id\":\"https:\/\/taismo.de\/#website\"},\"inLanguage\":\"en\",\"datePublished\":\"2025-10-07T14:51:15+02:00\",\"dateModified\":\"2026-07-14T12:00:00+02:00\",\"primaryImageOfPage\":{\"@id\":\"https:\/\/taismo.de\/en\/what-is\/clickbait\/#primaryimage\"},\"mainEntity\":{\"@id\":\"https:\/\/taismo.de\/en\/what-is\/clickbait\/#definedterm\"},\"breadcrumb\":{\"@id\":\"https:\/\/taismo.de\/en\/what-is\/clickbait\/#breadcrumb\"},\"speakable\":{\"@type\":\"SpeakableSpecification\",\"cssSelector\":[\".brand-claim\",\".lead-def\"]},\"author\":{\"@id\":\"https:\/\/taismo.de\/#person-dominik-breitbach\"},\"publisher\":{\"@id\":\"https:\/\/taismo.de\/#organization\"}},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/taismo.de\/en\/what-is\/clickbait\/#primaryimage\",\"contentUrl\":\"https:\/\/taismo.de\/wp-content\/uploads\/2026\/07\/clickbait.png\",\"url\":\"https:\/\/taismo.de\/wp-content\/uploads\/2026\/07\/clickbait.png\",\"width\":1200,\"height\":675,\"caption\":\"Clickbait explained: exaggerated headlines that promise more than the article delivers\"},{\"@type\":\"DefinedTerm\",\"@id\":\"https:\/\/taismo.de\/en\/what-is\/clickbait\/#definedterm\",\"name\":\"Clickbait\",\"termCode\":\"clickbait\",\"url\":\"https:\/\/taismo.de\/en\/what-is\/clickbait\/\",\"inLanguage\":\"en\",\"inDefinedTermSet\":{\"@id\":\"https:\/\/taismo.de\/#seo-wiki\"},\"description\":\"Clickbait is a headline that deliberately exaggerates in order to win higher traffic and higher advertising revenue by playing on the curiosity of readers. 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