{"id":7298,"date":"2025-10-08T15:01:32","date_gmt":"2025-10-08T13:01:32","guid":{"rendered":"https:\/\/taismo.de\/unkategorisiert\/podcast-2\/"},"modified":"2026-07-27T23:18:18","modified_gmt":"2026-07-27T21:18:18","slug":"podcast","status":"publish","type":"post","link":"https:\/\/taismo.de\/en\/what-is\/podcast\/","title":{"rendered":"podcast"},"content":{"rendered":"<style>\n.taismo-art{display:grid;grid-template-columns:320px minmax(0,1fr);gap:36px;align-items:start}\n.taismo-art .toc-sticky{position:sticky;top:80px}\n.taismo-art .toc-sticky ol li{margin-bottom:9px}\n.taismo-art .toc-sticky ol a:hover{color:var(--toc-hover) !important}\n.taismo-art .taismo-main h2{scroll-margin-top:90px;margin-top:38px}\n.taismo-art .lead-def{font-size:1.15em;line-height:1.6;background:#f7f2ec;border-left:4px solid #ED8924;padding:16px 20px;border-radius:8px}\n.taismo-art table{border-collapse:collapse;width:100%;margin:18px 0}\n.taismo-art th,.taismo-art td{border:1px solid #d9e0df;padding:9px 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<\/g> <\/svg><\/div>\n<h3 style=\"text-align:center;color:#fff;margin:0 0 14px;font-size:1.1em\">Contents<\/h3>\n<ol style=\"margin:0;padding-left:1.2em;line-height:1.5;font-weight:600;color:#fff;font-size:0.9em\">\n<li><a href=\"#where-the-term-podcast-comes-from\" style=\"color:#fff;text-decoration:none\">Where does the term podcast come from?<\/a><\/li>\n<li><a href=\"#how-podcasts-work\" style=\"color:#fff;text-decoration:none\">How do podcasts work?<\/a><\/li>\n<li><a href=\"#podcasts-in-marketing\" style=\"color:#fff;text-decoration:none\">What role do podcasts play in marketing?<\/a><\/li>\n<\/ol>\n<\/aside>\n<div class=\"taismo-main\">\n<h1 class=\"brand-claim\">What is a podcast?<\/h1>\n<p class=\"lead-def\">A podcast is a series of <strong>digital audio or video files<\/strong> that users can download or stream online. Podcasts are similar to <strong>radio shows<\/strong>, but they are far more flexible, because an episode can be played <strong>at any time<\/strong> and <strong>anywhere<\/strong>.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/taismo.de\/wp-content\/uploads\/2026\/07\/podcast.png\" width=\"1200\" height=\"675\" alt=\"Podcast explained: a series of digital audio or video episodes to stream or download\" loading=\"lazy\"><\/figure>\n<p>Podcasts cover a <strong>wide range of topics<\/strong>, from news and politics to entertainment, education and hobbies. Users can subscribe to a show to receive new episodes automatically as soon as they are published.<\/p>\n<h2 id=\"where-the-term-podcast-comes-from\">Where does the term podcast come from?<\/h2>\n<p>The word <strong>podcast<\/strong> is built from <strong>iPod<\/strong> and <strong>broadcast<\/strong>. The iPod was a popular MP3 player from Apple that let users listen to audio on the move, and broadcast stands for transmission or radio in this context. The term was coined in 2004 by the British journalist Ben Hammersley in an article for The Guardian, when he described a new wave of internet radio shows. The iPod is no longer as widespread today, but podcast has stuck as the name for the audio format.<\/p>\n<h2 id=\"how-podcasts-work\">How do podcasts work?<\/h2>\n<p>Podcasts are usually distributed through dedicated platforms or podcast apps. Producers publish their content there by creating an <a href=\"https:\/\/taismo.de\/en\/what-is\/rss-feed\/\"><strong>RSS feed<\/strong><\/a> (Rich Site Summary), which acts as the distribution channel for new episodes. Users can stay up to date through those platforms or subscribe to the feed directly. As soon as a new episode is available, subscribers get a notification or the episode is downloaded automatically so they can listen to it offline later.<\/p>\n<h2 id=\"podcasts-in-marketing\">What role do podcasts play in marketing?<\/h2>\n<p>Podcasts have become an important part of <a href=\"https:\/\/taismo.de\/en\/what-is\/content-marketing\/\">online marketing<\/a>. Brands can use them to widen their audience and to build a closer relationship with their customers. The benefits are varied: through sponsored content, interviews or their own podcast productions, companies can <strong>show their expertise<\/strong>, <strong>communicate brand values<\/strong> and place <strong>targeted advertising<\/strong>. Podcasts speak to a committed audience that often builds a <strong>strong bond with the host<\/strong>, which makes <strong>sponsored advertising<\/strong> more effective. On top of that, podcasts can be optimized for social media and <a href=\"https:\/\/taismo.de\/en\/what-is\/seo\/\">SEO<\/a> to increase the <strong>reach<\/strong> and the <strong>influence<\/strong> of a brand.<\/p>\n<p>taismo runs its own online marketing and SEO podcast, <strong>Podsmo<\/strong>. The episodes are in German. If you would rather talk about <a href=\"https:\/\/taismo.de\/en\/seo-services\/\">SEO support<\/a> in English, the <a href=\"https:\/\/taismo.de\/en\/request\/\">contact page<\/a> is the shorter route.<\/p>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>IKI Contents Where does the term podcast come from? How do podcasts work? What role do podcasts play in marketing? What is a podcast? A podcast is a series of digital audio or video files that users can download or stream online. Podcasts are similar to radio shows, but they are far more flexible, because [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_taismo_jsonld":"","taismo_jsonld":"{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/taismo.de\/en\/what-is\/podcast\/#webpage\",\"url\":\"https:\/\/taismo.de\/en\/what-is\/podcast\/\",\"name\":\"What is a podcast?\",\"isPartOf\":{\"@id\":\"https:\/\/taismo.de\/#website\"},\"inLanguage\":\"en\",\"datePublished\":\"2025-10-08T15:01:32+02:00\",\"dateModified\":\"2026-07-14T12:00:00+02:00\",\"primaryImageOfPage\":{\"@id\":\"https:\/\/taismo.de\/en\/what-is\/podcast\/#primaryimage\"},\"mainEntity\":{\"@id\":\"https:\/\/taismo.de\/en\/what-is\/podcast\/#definedterm\"},\"breadcrumb\":{\"@id\":\"https:\/\/taismo.de\/en\/what-is\/podcast\/#breadcrumb\"},\"speakable\":{\"@type\":\"SpeakableSpecification\",\"cssSelector\":[\".brand-claim\",\".lead-def\"]},\"author\":{\"@id\":\"https:\/\/taismo.de\/#person-dominik-breitbach\"},\"publisher\":{\"@id\":\"https:\/\/taismo.de\/#organization\"}},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/taismo.de\/en\/what-is\/podcast\/#primaryimage\",\"contentUrl\":\"https:\/\/taismo.de\/wp-content\/uploads\/2026\/07\/podcast.png\",\"url\":\"https:\/\/taismo.de\/wp-content\/uploads\/2026\/07\/podcast.png\",\"width\":1200,\"height\":675,\"caption\":\"Podcast explained: a series of digital audio or video episodes to stream or download\"},{\"@type\":\"DefinedTerm\",\"@id\":\"https:\/\/taismo.de\/en\/what-is\/podcast\/#definedterm\",\"name\":\"Podcast\",\"termCode\":\"podcast\",\"url\":\"https:\/\/taismo.de\/en\/what-is\/podcast\/\",\"inLanguage\":\"en\",\"inDefinedTermSet\":{\"@id\":\"https:\/\/taismo.de\/#seo-wiki\"},\"description\":\"A podcast is a series of digital audio or video files that users can download or stream online. 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