{"id":7286,"date":"2025-10-08T13:01:37","date_gmt":"2025-10-08T11:01:37","guid":{"rendered":"https:\/\/taismo.de\/unkategorisiert\/longtail-keyword-2\/"},"modified":"2026-07-27T23:17:52","modified_gmt":"2026-07-27T21:17:52","slug":"longtail-keyword","status":"publish","type":"post","link":"https:\/\/taismo.de\/en\/what-is\/longtail-keyword\/","title":{"rendered":"long-tail keyword"},"content":{"rendered":"<style>\n.taismo-art{display:grid;grid-template-columns:320px minmax(0,1fr);gap:36px;align-items:start}\n.taismo-art .toc-sticky{position:sticky;top:80px}\n.taismo-art .toc-sticky ol li{margin-bottom:9px}\n.taismo-art .toc-sticky ol a:hover{color:var(--toc-hover) !important}\n.taismo-art .taismo-main h2{scroll-margin-top:90px;margin-top:38px}\n.taismo-art .lead-def{font-size:1.15em;line-height:1.6;background:#f7f2ec;border-left:4px solid #ED8924;padding:16px 20px;border-radius:8px}\n.taismo-art table{border-collapse:collapse;width:100%;margin:18px 0}\n.taismo-art th,.taismo-art td{border:1px solid #d9e0df;padding:9px 12px;text-align:left;font-size:0.95em}\n.taismo-art th{background:#072328;color:#fff}\n.taismo-art figure{margin:26px 0}\n.taismo-art figcaption{font-size:0.9em;color:#55605f;margin-top:8px}\n.taismo-art pre{background:#072328;color:#f5f5f5;padding:16px 18px;border-radius:10px;overflow-x:auto;font-size:0.86em;line-height:1.5}\n@media(max-width:900px){.taismo-art{grid-template-columns:1fr}.taismo-art .toc-sticky{position:static}}\n<\/style>\n<div class=\"taismo-art\">\n<aside class=\"toc-sticky\" style=\"--toc-hover:#ED8924;background:#072328;border-radius:14px;padding:22px 24px\">\n<div style=\"text-align:center;margin-bottom:14px\"><svg fill=\"#ffffff\" role=\"img\" aria-label=\"taismo Wiki\" style=\"width:200px;max-width:80%;height:auto;display:inline-block\" id=\"Ebene_1\" data-name=\"Ebene 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 209.04 52.32\"> <g id=\"Layer_2\" data-name=\"Layer 2\"> <g id=\"wikipedia\"> <path d=\"M97.08,27.77h-17.76c-.77,0-1.4.63-1.4,1.4v17.76c0,.77.63,1.4,1.4,1.4h17.76c.77,0,1.4-.63,1.4-1.4v-17.76c0-.77-.63-1.4-1.4-1.4ZM97.22,33.22c0,.25-.21.46-.46.46h-.67c-.07.03-.13.07-.19.11-.19.18-.33.41-.4.66,0,0,0,.01,0,.02-.03.07-2.9,7.29-3.87,9.67v.02c-.09.17-.19.33-.31.48-.15.2-.38.32-.63.33-.56,0-.84-.63-.93-.84-.28-.62-.79-1.83-1.51-3.57-.55,1.24-1.25,2.8-1.64,3.59h0c-.19.36-.49.83-.97.83-.56,0-.82-.63-.9-.84h0c-.49-1.25-1.23-2.99-1.95-4.68-.79-1.83-2.39-5.73-2.43-5.78h-.72c-.25,0-.46-.21-.46-.46v-.58c0-.25.21-.45.46-.46h4.13c.25,0,.46.21.46.46v.58c0,.25-.21.45-.46.46h-.82s.03.09.05.14c.59,1.61,2.36,5.75,3.1,7.47l1.28-2.81c-.15-.36-2.12-4.68-2.2-4.8h-.4c-.25,0-.46-.21-.46-.46v-.58c0-.25.21-.45.46-.46h2.98c.25,0,.46.21.46.46v.58c0,.25-.21.46-.46.46h-.1c.06.14.94,2.12.94,2.12,0,0,.93-2.06.95-2.12h-.39c-.25,0-.46-.21-.46-.46v-.58c0-.25.21-.45.46-.46h2.81c.25,0,.46.21.46.46v.58c0,.25-.21.45-.46.46h-.43s-2.06,4.08-2.06,4.08l1.56,3.51s2.9-7.59,2.9-7.6h-.96c-.25,0-.46-.21-.46-.46v-.58c0-.25.21-.45.46-.46h3.78c.25,0,.46.2.46.46v.58Z\"\/> <\/g> <\/g> <text font-family=\"Arial,Helvetica,sans-serif\" font-size=\"27.79\" font-weight=\"800\" transform=\"translate(99.44 47.64) scale(.99 1)\"><tspan x=\"0\" y=\"0\">IKI<\/tspan><\/text> <g id=\"Gruppe_796\" data-name=\"Gruppe 796\"> <path id=\"Pfad_1293\" data-name=\"Pfad 1293\" d=\"M6.92,16.77h-3.56v-6.56h3.66V3.37h8.04v6.84h5.69v6.56h-5.58v8.97c-.08,1.05.13,2.1.6,3.04.4.6,1.24.9,2.51.9.54,0,1.01,0,1.39-.03.41-.02.82-.07,1.23-.13v6.35c-.75.19-1.52.31-2.3.36-1.02.09-1.95.13-2.79.13-1.41.04-2.81-.17-4.15-.6-1.07-.36-2.02-1.01-2.76-1.86-.76-.95-1.29-2.06-1.54-3.25-.34-1.55-.49-3.14-.46-4.73v-9.14h0Z\"\/> <path id=\"Pfad_1294\" data-name=\"Pfad 1294\" d=\"M44.43,35.91h-7.06l-.44-1.97c-.68.72-1.48,1.34-2.35,1.8-.95.46-2.01.69-3.07.66-.99,0-1.98-.1-2.95-.33-.92-.21-1.78-.63-2.51-1.23-.77-.66-1.37-1.49-1.75-2.43-.48-1.28-.71-2.63-.66-3.99v-1.42c-.04-1.17.2-2.33.71-3.39.44-.87,1.09-1.63,1.89-2.19.82-.56,1.74-.96,2.71-1.18,1.06-.24,2.14-.36,3.23-.36.87,0,1.72.06,2.57.22.72.14,1.41.36,2.08.66v-.93c0-.54-.07-1.07-.22-1.59-.16-.48-.46-.91-.87-1.2-.55-.38-1.18-.63-1.83-.77-1-.2-2.01-.29-3.04-.28-.91,0-1.81.09-2.71.25-.97.16-1.8.32-2.49.46v-6.12c.48-.13.96-.22,1.45-.28.57-.07,1.16-.14,1.78-.22.62-.07,1.22-.13,1.78-.16.57-.04,1.04-.05,1.45-.05,2.1-.05,4.18.19,6.21.71,1.4.37,2.69,1.08,3.74,2.08.92.94,1.57,2.13,1.86,3.42.34,1.54.51,3.1.49,4.68v15.15h.01,0ZM33.71,30.83c1.63.12,3.04-1.1,3.16-2.72v-2.58c-.77-.58-1.72-.87-2.68-.82-.85-.04-1.69.16-2.43.57-.6.38-.9,1.16-.9,2.33v.38c-.07.78.16,1.55.66,2.16.6.51,1.39.76,2.19.69\"\/> <rect id=\"Rechteck_760\" data-name=\"Rechteck 760\" x=\"49.46\" y=\"10.21\" width=\"8.26\" height=\"25.71\"\/> <path d=\"M131.36,22.82v-.42c-.06-1.6.12-3.21.52-4.76.35-1.1,1.23-1.64,2.65-1.64.59-.03,1.16.11,1.66.41.43.29.75.73.9,1.23.2.66.32,1.34.36,2.02.05.81.08,1.72.08,2.74v.42h8.38v-1.01c.04-1.92-.23-3.83-.82-5.66-.48-1.43-1.27-2.73-2.33-3.8-1.02-.99-2.27-1.73-3.64-2.13-1.53-.45-3.12-.67-4.71-.66-1.57-.01-3.12.2-4.62.66-1.36.41-2.6,1.14-3.61,2.13-1.06,1.07-1.86,2.37-2.35,3.8-.61,1.82-.89,3.74-.85,5.66v1.01h8.38Z\"\/> <path d=\"M93,22.82v-2.38c-.06-.88.16-1.76.63-2.51.39-.57,1.04-.89,1.72-.87.26,0,.51.03.77.08.26.06.51.19.71.38.25.24.43.54.52.87.15.51.21,1.03.19,1.56v2.88h8.2v-2.7c-.05-.8.16-1.6.6-2.27.4-.52,1.03-.82,1.69-.79.54,0,1.07.17,1.51.49.45.33.69,1.13.69,2.41v2.86h8.2v-4.99c.03-1.32-.17-2.64-.6-3.89-.34-.96-.9-1.83-1.64-2.54-.69-.63-1.51-1.11-2.41-1.39-.92-.3-1.88-.44-2.84-.44-1.16-.02-2.3.21-3.36.69-1.09.55-2.07,1.3-2.87,2.22-.57-.95-1.38-1.72-2.35-2.24-1.16-.49-2.41-.72-3.66-.66-1.18-.04-2.35.22-3.39.76-.99.57-1.88,1.31-2.63,2.19l-.54-2.3h-7.34v12.61h8.2Z\"\/> <path d=\"M73.21,26.15c0-1.84,1.49-3.33,3.33-3.33h2.18c-.87-.85-1.94-1.47-3.12-1.8l-1.75-.6c-.73-.25-1.35-.46-1.86-.63-.43-.13-.85-.3-1.26-.49-.28-.13-.52-.33-.71-.57-.16-.28-.24-.6-.22-.93,0-.22.04-.45.13-.66.13-.25.34-.46.6-.57.43-.2.89-.34,1.36-.41.81-.13,1.62-.18,2.43-.16.92,0,1.85.07,2.76.22.82.11,1.63.28,2.43.49v-6.12c-.48-.13-.95-.22-1.45-.28-.56-.07-1.16-.14-1.78-.22-.61-.07-1.21-.13-1.78-.16s-1.05-.05-1.45-.05c-3.72,0-6.51.75-8.37,2.27-1.78,1.35-2.82,3.48-2.79,5.71-.03,1.07.11,2.13.41,3.15.24.76.64,1.46,1.18,2.05.52.56,1.15,1.01,1.83,1.34.79.38,1.6.72,2.43,1.01l1.26.44c.83.28,1.63.61,2.41,1.01.47.28.75.8.71,1.34.07.72-.35,1.4-1.04,1.64-1.23.31-2.51.45-3.77.38-.95,0-1.9-.09-2.84-.25-1.06-.16-1.93-.31-2.63-.46v6.12c.5.13,1,.22,1.51.28.6.07,1.23.14,1.89.22.66.07,1.3.13,1.92.16.62.03,1.13.05,1.53.05,1.5.03,3.01-.1,4.49-.36v-9.83Z\"\/> <\/g> <g id=\"e\"> <path d=\"M150.81,38.2c-.26-1.16-1.38-2.22-2.54-2.45-.71-.14-2.69-.32-3.99-.3-1.31-.01-3.28.16-3.99.3-1.16.23-2.29,1.29-2.54,2.45-.15.7-.29,1.66-.29,2.97,0,1.31.15,2.27.29,2.97.26,1.16,1.38,2.22,2.54,2.45.38.08,1.14.16,1.95.22.09.15.19.3.3.46.43.66.77,1.11,1.02,1.43.42.53,1.03.53,1.45,0,.25-.32.58-.78,1.02-1.43.11-.16.21-.32.3-.46.82-.06,1.57-.15,1.95-.22,1.16-.23,2.29-1.29,2.54-2.45.15-.7.29-1.66.29-2.97,0-1.31-.15-2.27-.29-2.97h0ZM145.03,45.13c-.03.16-.18.31-.34.34-.1.02-.23.03-.42.03-.18,0-.32-.02-.42-.03-.16-.03-.31-.18-.34-.34-.02-.1-.03-.23-.03-.42,0-.18.02-.32.03-.42.03-.16.18-.31.34-.34.1-.02.23-.03.42-.03.18,0,.32.02.42.03.16.03.31.18.34.34.02.1.03.23.03.42,0,.18-.02.32-.03.42ZM146.65,40.76c-.21.29-.51.56-.97.84-.58.36-.67.5-.67.79v.11c0,.41-.33.74-.74.74s-.74-.33-.74-.74v-.26c0-.34.08-.63.26-.88.17-.24.42-.46.8-.68.69-.41.82-.63.82-.94,0-.38-.32-.63-.83-.63-.55,0-.91.25-1.06.74-.1.32-.4.54-.75.54-.02,0-.04,0-.06,0-.24-.02-.46-.14-.6-.35-.14-.2-.17-.45-.1-.68.17-.52.49-.96.93-1.26.45-.3,1.01-.47,1.63-.47s1.24.21,1.69.58c.45.38.71.91.71,1.49,0,.4-.1.74-.32,1.04h0Z\"\/> <\/g> <g id=\"e-2\" data-name=\"e\"> <path d=\"M156.19,28.79c-.17-.75-.89-1.44-1.64-1.58-.46-.09-1.73-.2-2.58-.2-.84,0-2.12.1-2.58.2-.75.15-1.48.83-1.64,1.58-.09.45-.19,1.07-.19,1.92,0,.84.09,1.46.19,1.92.17.75.89,1.44,1.64,1.58.25.05.73.11,1.26.14.06.09.12.19.19.3.28.42.49.72.66.93.27.34.66.34.93,0,.16-.21.38-.5.66-.93.07-.11.13-.21.19-.3.53-.04,1.01-.09,1.26-.14.75-.15,1.48-.83,1.64-1.58.09-.45.19-1.07.19-1.92,0-.84-.09-1.46-.19-1.92h0ZM152.46,33.27c-.02.1-.11.2-.22.22-.06.01-.15.02-.27.02-.12,0-.2,0-.27-.02-.1-.02-.2-.11-.22-.22-.01-.06-.02-.15-.02-.27,0-.12,0-.2.02-.27.02-.1.11-.2.22-.22.06-.01.15-.02.27-.02.12,0,.2,0,.27.02.1.02.2.11.22.22.01.06.02.15.02.27,0,.12,0,.2-.02.27ZM153.51,30.45c-.13.19-.33.36-.63.54-.37.23-.43.32-.43.51v.07c0,.26-.21.48-.48.48s-.48-.21-.48-.48v-.17c0-.22.05-.4.17-.57.11-.16.27-.3.51-.44.45-.26.53-.41.53-.61,0-.25-.21-.4-.53-.4-.35,0-.59.16-.69.48-.07.21-.26.35-.48.35-.01,0-.02,0-.04,0-.16-.01-.3-.09-.39-.22-.09-.13-.11-.29-.06-.44.11-.34.32-.62.6-.81.29-.2.65-.3,1.05-.3s.8.13,1.09.37c.29.25.46.59.46.96,0,.26-.07.48-.21.67h0Z\"\/> <\/g> <g id=\"e-3\" data-name=\"e\"> <path d=\"M144.91,28.64c-.1-.44-.52-.84-.96-.92-.27-.05-1.01-.12-1.5-.11-.49,0-1.24.06-1.5.11-.44.08-.86.49-.96.92-.06.27-.11.63-.11,1.12,0,.49.05.85.11,1.12.1.44.52.84.96.92.14.03.43.06.74.08.03.05.07.11.11.17.16.25.29.42.38.54.16.2.39.2.54,0,.09-.12.22-.29.38-.54.04-.06.08-.12.11-.17.31-.02.59-.06.74-.08.44-.08.86-.49.96-.92.06-.27.11-.63.11-1.12,0-.49-.05-.85-.11-1.12h0ZM142.73,31.26c-.01.06-.07.12-.13.13-.04,0-.09.01-.16.01-.07,0-.12,0-.16-.01-.06-.01-.12-.07-.13-.13,0-.04-.01-.09-.01-.16,0-.07,0-.12.01-.16.01-.06.07-.12.13-.13.04,0,.09-.01.16-.01.07,0,.12,0,.16.01.06.01.12.07.13.13,0,.04.01.09.01.16,0,.07,0,.12-.01.16ZM143.34,29.61c-.08.11-.19.21-.37.32-.22.13-.25.19-.25.3v.04c0,.15-.12.28-.28.28s-.28-.12-.28-.28v-.1c0-.13.03-.24.1-.33.06-.09.16-.17.3-.26.26-.15.31-.24.31-.35,0-.14-.12-.24-.31-.24-.21,0-.34.09-.4.28-.04.12-.15.2-.28.2,0,0-.01,0-.02,0-.09,0-.17-.05-.23-.13-.05-.08-.06-.17-.04-.25.06-.2.18-.36.35-.47.17-.11.38-.18.61-.18s.47.08.63.22c.17.14.27.34.27.56,0,.15-.04.28-.12.39h0Z\"\/> <\/g> <\/svg><\/div>\n<h3 style=\"text-align:center;color:#fff;margin:0 0 14px;font-size:1.1em\">Contents<\/h3>\n<ol style=\"margin:0;padding-left:1.2em;line-height:1.5;font-weight:600;color:#fff;font-size:0.9em\">\n<li><a href=\"#what-a-long-tail-keyword-search-looks-like\" style=\"color:#fff;text-decoration:none\">What does a search with a long-tail keyword look like?<\/a><\/li>\n<li><a href=\"#opportunities-of-long-tail-keywords\" style=\"color:#fff;text-decoration:none\">Where are the opportunities in long-tail keywords?<\/a><\/li>\n<\/ol>\n<\/aside>\n<div class=\"taismo-main\">\n<h1 class=\"brand-claim\">What is a long-tail keyword?<\/h1>\n<p class=\"lead-def\">A <strong>long-tail keyword<\/strong> is a search term made up of several words that extends a main <a href=\"https:\/\/taismo.de\/en\/what-is\/keyword\/\">keyword<\/a> with adjectives or attributes. The name comes from the picture of a keyword with a <strong>long tail<\/strong> hanging off it. Because a query with a long-tail keyword is <strong>more precise<\/strong>, the results are <strong>more specific<\/strong> than for a search with the main keyword alone.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/taismo.de\/wp-content\/uploads\/2026\/07\/longtail-keyword.png\" width=\"1200\" height=\"675\" alt=\"Long-tail keyword explained: a main keyword extended by adjectives and attributes into a more specific search query\" loading=\"lazy\"><\/figure>\n<p>Long-tail keywords are more specialized, so they trade some search volume for a better chance of success. The spelling <em>longtail keyword<\/em> is common as well and means the same thing.<\/p>\n<h2 id=\"what-a-long-tail-keyword-search-looks-like\">What does a search with a long-tail keyword look like?<\/h2>\n<p>An example: you are looking for a bike for your child.<\/p>\n<p>Your first query in the search engine is probably <em>&#8220;kids bike&#8221;<\/em>. Your child, however, wants a bike in blue, so the next query very likely looks like this:<\/p>\n<p><em>&#8220;blue kids bike&#8221;<\/em><\/p>\n<p>And with that you have searched with a <strong>long-tail keyword<\/strong> and you get different results than before.<\/p>\n<p>Long-tail keywords work well in <a href=\"https:\/\/taismo.de\/en\/local-seo-agency\/\">local SEO<\/a> too.<\/p>\n<h2 id=\"opportunities-of-long-tail-keywords\">Where are the opportunities in long-tail keywords?<\/h2>\n<p>Long-tail keywords often carry a <strong>lower search volume<\/strong> than the main keyword, but the positions on the <a href=\"https:\/\/taismo.de\/en\/what-is\/serp\/\">SERP<\/a> are <strong>less contested<\/strong> as well.<\/p>\n<p>That gives you a realistic chance of <strong>overtaking<\/strong> the competition on some terms, because many website owners optimize their content for main keywords only and not for long-tail <a href=\"https:\/\/taismo.de\/en\/what-is\/keyword\/\">keywords<\/a>. Long-tail keywords also fit certain niches well. Always check the <strong>search volume<\/strong> of a long-tail keyword first, though.<\/p>\n<p>Picking the right terms for a whole site is the first step of every project in our <a href=\"https:\/\/taismo.de\/en\/seo-services\/\">SEO services<\/a>.<\/p>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>IKI Contents What does a search with a long-tail keyword look like? Where are the opportunities in long-tail keywords? What is a long-tail keyword? A long-tail keyword is a search term made up of several words that extends a main keyword with adjectives or attributes. The name comes from the picture of a keyword with [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_taismo_jsonld":"","taismo_jsonld":"{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/taismo.de\/en\/what-is\/longtail-keyword\/#webpage\",\"url\":\"https:\/\/taismo.de\/en\/what-is\/longtail-keyword\/\",\"name\":\"What is a long-tail keyword?\",\"isPartOf\":{\"@id\":\"https:\/\/taismo.de\/#website\"},\"inLanguage\":\"en\",\"datePublished\":\"2025-10-08T13:01:37+02:00\",\"dateModified\":\"2026-07-14T12:00:00+02:00\",\"primaryImageOfPage\":{\"@id\":\"https:\/\/taismo.de\/en\/what-is\/longtail-keyword\/#primaryimage\"},\"mainEntity\":{\"@id\":\"https:\/\/taismo.de\/en\/what-is\/longtail-keyword\/#definedterm\"},\"breadcrumb\":{\"@id\":\"https:\/\/taismo.de\/en\/what-is\/longtail-keyword\/#breadcrumb\"},\"speakable\":{\"@type\":\"SpeakableSpecification\",\"cssSelector\":[\".brand-claim\",\".lead-def\"]},\"author\":{\"@id\":\"https:\/\/taismo.de\/#person-dominik-breitbach\"},\"publisher\":{\"@id\":\"https:\/\/taismo.de\/#organization\"}},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/taismo.de\/en\/what-is\/longtail-keyword\/#primaryimage\",\"contentUrl\":\"https:\/\/taismo.de\/wp-content\/uploads\/2026\/07\/longtail-keyword.png\",\"url\":\"https:\/\/taismo.de\/wp-content\/uploads\/2026\/07\/longtail-keyword.png\",\"width\":1200,\"height\":675,\"caption\":\"Long-tail keyword explained: a main keyword extended by adjectives and attributes into a more specific search query\"},{\"@type\":\"DefinedTerm\",\"@id\":\"https:\/\/taismo.de\/en\/what-is\/longtail-keyword\/#definedterm\",\"name\":\"Long-tail keyword\",\"termCode\":\"longtail-keyword\",\"url\":\"https:\/\/taismo.de\/en\/what-is\/longtail-keyword\/\",\"inLanguage\":\"en\",\"inDefinedTermSet\":{\"@id\":\"https:\/\/taismo.de\/#seo-wiki\"},\"description\":\"A long-tail keyword is a search term made up of several words that extends a main keyword with adjectives or attributes. Because the query is more precise, the results are more specific than for the main keyword on its own, and the positions in the search results are less contested.\",\"author\":{\"@id\":\"https:\/\/taismo.de\/#person-dominik-breitbach\"},\"publisher\":{\"@id\":\"https:\/\/taismo.de\/#organization\"}},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/taismo.de\/en\/what-is\/longtail-keyword\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/taismo.de\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO Glossary\",\"item\":\"https:\/\/taismo.de\/en\/what-is\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Long-tail keyword\"}]}]}","footnotes":""},"categories":[80],"tags":[93],"class_list":["post-7286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-what-is","tag-l-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is a Long-Tail Keyword? Definition | taismo<\/title>\n<meta name=\"description\" content=\"A long-tail keyword is a longer, more specific search phrase. See how it works, why competition is lower and where the chances are \ud83d\udd0d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/taismo.de\/en\/what-is\/longtail-keyword\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is a Long-Tail Keyword? Definition | taismo\" \/>\n<meta property=\"og:description\" content=\"A long-tail keyword is a longer, more specific search phrase. See how it works, why competition is lower and where the chances are \ud83d\udd0d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/taismo.de\/en\/what-is\/longtail-keyword\/\" \/>\n<meta property=\"og:site_name\" content=\"taismo| Agentur f\u00fcr SEO &amp; Webdesign\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TaismoOnlineMarketing\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-08T11:01:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-27T21:17:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/taismo.de\/wp-content\/uploads\/2026\/07\/longtail-keyword_featured.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dominik Breitbach\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/what-is\\\/longtail-keyword\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/what-is\\\/longtail-keyword\\\/\"},\"author\":{\"name\":\"Dominik Breitbach\",\"@id\":\"https:\\\/\\\/taismo.de\\\/#person-dominik-breitbach\"},\"headline\":\"long-tail keyword\",\"datePublished\":\"2025-10-08T11:01:37+00:00\",\"dateModified\":\"2026-07-27T21:17:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/what-is\\\/longtail-keyword\\\/\"},\"wordCount\":290,\"publisher\":{\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/what-is\\\/longtail-keyword\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/taismo.de\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/longtail-keyword_featured.png\",\"keywords\":[\"L\"],\"articleSection\":[\"SEO Glossary\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/what-is\\\/longtail-keyword\\\/\",\"url\":\"https:\\\/\\\/taismo.de\\\/en\\\/what-is\\\/longtail-keyword\\\/\",\"name\":\"What Is a Long-Tail Keyword? Definition | taismo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/what-is\\\/longtail-keyword\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/what-is\\\/longtail-keyword\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/taismo.de\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/longtail-keyword_featured.png\",\"datePublished\":\"2025-10-08T11:01:37+00:00\",\"dateModified\":\"2026-07-27T21:17:52+00:00\",\"description\":\"A long-tail keyword is a longer, more specific search phrase. See how it works, why competition is lower and where the chances are \ud83d\udd0d\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/what-is\\\/longtail-keyword\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/taismo.de\\\/en\\\/what-is\\\/longtail-keyword\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/what-is\\\/longtail-keyword\\\/#primaryimage\",\"url\":\"https:\\\/\\\/taismo.de\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/longtail-keyword_featured.png\",\"contentUrl\":\"https:\\\/\\\/taismo.de\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/longtail-keyword_featured.png\",\"width\":1200,\"height\":675,\"caption\":\"Long-tail keyword: A long-tail keyword is a search term made up of several words that extends a main keyword with\u2026\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/what-is\\\/longtail-keyword\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/taismo.de\\\/en\\\/search-marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"long-tail keyword\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/taismo.de\\\/en\\\/\",\"name\":\"taismo| Agentur f\u00fcr SEO & Webdesign\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/#organization\"},\"alternateName\":\"taismo\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/taismo.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/#organization\",\"name\":\"taismo SEO Agentur M\u00fcnchen\",\"alternateName\":\"taismo\",\"url\":\"https:\\\/\\\/taismo.de\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/taismo.de\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/cropped-favicon.png\",\"contentUrl\":\"https:\\\/\\\/taismo.de\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/cropped-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"taismo SEO Agentur M\u00fcnchen\"},\"image\":{\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/TaismoOnlineMarketing\",\"https:\\\/\\\/branchenbuch.portal.muenchen.de\\\/mhp\\\/1380360\\\/\",\"https:\\\/\\\/www.crunchbase.com\\\/organization\\\/taismo-gmbh\",\"https:\\\/\\\/de.trustpilot.com\\\/review\\\/taismo.de\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/taismo\\\/\",\"https:\\\/\\\/www.instagram.com\\\/taismo.de\",\"https:\\\/\\\/onlinemarketing.de\\\/dienstleister\\\/online-marketing-agentur\\\/kirchheim-bei-muenchen\\\/taismo\",\"https:\\\/\\\/www.agenturtipp.de\\\/agentur\\\/taismo-online-marketing\\\/\",\"https:\\\/\\\/startupvalley.news\\\/de\\\/taismo-online-marketing-agentur\\\/\",\"https:\\\/\\\/www.wlw.de\\\/de\\\/firma\\\/taismo-gmbh-1918135\",\"https:\\\/\\\/www.youtube.com\\\/@taismo8632\",\"https:\\\/\\\/techbehemoths.com\\\/company\\\/taismo-gmbh\",\"https:\\\/\\\/www.kununu.com\\\/de\\\/taismo1\",\"https:\\\/\\\/www.provenexpert.com\\\/taismo1\\\/\",\"https:\\\/\\\/www.provenemployer.com\\\/p\\\/taismo-employer\\\/\",\"https:\\\/\\\/www.trustedshops.de\\\/bewertung\\\/taismo-de\",\"https:\\\/\\\/www.kennstdueinen.de\\\/online-marketing-kirchheim-bei-muenchen-taismo-gmbh-d2136613.html\",\"https:\\\/\\\/www.ibusiness.de\\\/dienstleister\\\/jb\\\/5920834fb726.html\",\"https:\\\/\\\/www.seo-united.de\\\/seo-agenturen\\\/taismo-3345\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Is a Long-Tail Keyword? Definition | taismo","description":"A long-tail keyword is a longer, more specific search phrase. See how it works, why competition is lower and where the chances are \ud83d\udd0d","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/taismo.de\/en\/what-is\/longtail-keyword\/","og_locale":"en_US","og_type":"article","og_title":"What Is a Long-Tail Keyword? Definition | taismo","og_description":"A long-tail keyword is a longer, more specific search phrase. See how it works, why competition is lower and where the chances are \ud83d\udd0d","og_url":"https:\/\/taismo.de\/en\/what-is\/longtail-keyword\/","og_site_name":"taismo| Agentur f\u00fcr SEO &amp; Webdesign","article_publisher":"https:\/\/www.facebook.com\/TaismoOnlineMarketing","article_published_time":"2025-10-08T11:01:37+00:00","article_modified_time":"2026-07-27T21:17:52+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/taismo.de\/wp-content\/uploads\/2026\/07\/longtail-keyword_featured.png","type":"image\/png"}],"author":"Dominik Breitbach","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/taismo.de\/en\/what-is\/longtail-keyword\/#article","isPartOf":{"@id":"https:\/\/taismo.de\/en\/what-is\/longtail-keyword\/"},"author":{"name":"Dominik Breitbach","@id":"https:\/\/taismo.de\/#person-dominik-breitbach"},"headline":"long-tail keyword","datePublished":"2025-10-08T11:01:37+00:00","dateModified":"2026-07-27T21:17:52+00:00","mainEntityOfPage":{"@id":"https:\/\/taismo.de\/en\/what-is\/longtail-keyword\/"},"wordCount":290,"publisher":{"@id":"https:\/\/taismo.de\/en\/#organization"},"image":{"@id":"https:\/\/taismo.de\/en\/what-is\/longtail-keyword\/#primaryimage"},"thumbnailUrl":"https:\/\/taismo.de\/wp-content\/uploads\/2026\/07\/longtail-keyword_featured.png","keywords":["L"],"articleSection":["SEO Glossary"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/taismo.de\/en\/what-is\/longtail-keyword\/","url":"https:\/\/taismo.de\/en\/what-is\/longtail-keyword\/","name":"What Is a Long-Tail Keyword? Definition | taismo","isPartOf":{"@id":"https:\/\/taismo.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/taismo.de\/en\/what-is\/longtail-keyword\/#primaryimage"},"image":{"@id":"https:\/\/taismo.de\/en\/what-is\/longtail-keyword\/#primaryimage"},"thumbnailUrl":"https:\/\/taismo.de\/wp-content\/uploads\/2026\/07\/longtail-keyword_featured.png","datePublished":"2025-10-08T11:01:37+00:00","dateModified":"2026-07-27T21:17:52+00:00","description":"A long-tail keyword is a longer, more specific search phrase. See how it works, why competition is lower and where the chances are \ud83d\udd0d","breadcrumb":{"@id":"https:\/\/taismo.de\/en\/what-is\/longtail-keyword\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/taismo.de\/en\/what-is\/longtail-keyword\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/taismo.de\/en\/what-is\/longtail-keyword\/#primaryimage","url":"https:\/\/taismo.de\/wp-content\/uploads\/2026\/07\/longtail-keyword_featured.png","contentUrl":"https:\/\/taismo.de\/wp-content\/uploads\/2026\/07\/longtail-keyword_featured.png","width":1200,"height":675,"caption":"Long-tail keyword: A long-tail keyword is a search term made up of several words that extends a main keyword with\u2026"},{"@type":"BreadcrumbList","@id":"https:\/\/taismo.de\/en\/what-is\/longtail-keyword\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/taismo.de\/en\/search-marketing\/"},{"@type":"ListItem","position":2,"name":"long-tail keyword"}]},{"@type":"WebSite","@id":"https:\/\/taismo.de\/en\/#website","url":"https:\/\/taismo.de\/en\/","name":"taismo| Agentur f\u00fcr SEO & Webdesign","description":"","publisher":{"@id":"https:\/\/taismo.de\/en\/#organization"},"alternateName":"taismo","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/taismo.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/taismo.de\/en\/#organization","name":"taismo SEO Agentur M\u00fcnchen","alternateName":"taismo","url":"https:\/\/taismo.de\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/taismo.de\/en\/#\/schema\/logo\/image\/","url":"https:\/\/taismo.de\/wp-content\/uploads\/2024\/09\/cropped-favicon.png","contentUrl":"https:\/\/taismo.de\/wp-content\/uploads\/2024\/09\/cropped-favicon.png","width":512,"height":512,"caption":"taismo SEO Agentur M\u00fcnchen"},"image":{"@id":"https:\/\/taismo.de\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/TaismoOnlineMarketing","https:\/\/branchenbuch.portal.muenchen.de\/mhp\/1380360\/","https:\/\/www.crunchbase.com\/organization\/taismo-gmbh","https:\/\/de.trustpilot.com\/review\/taismo.de","https:\/\/www.linkedin.com\/company\/taismo\/","https:\/\/www.instagram.com\/taismo.de","https:\/\/onlinemarketing.de\/dienstleister\/online-marketing-agentur\/kirchheim-bei-muenchen\/taismo","https:\/\/www.agenturtipp.de\/agentur\/taismo-online-marketing\/","https:\/\/startupvalley.news\/de\/taismo-online-marketing-agentur\/","https:\/\/www.wlw.de\/de\/firma\/taismo-gmbh-1918135","https:\/\/www.youtube.com\/@taismo8632","https:\/\/techbehemoths.com\/company\/taismo-gmbh","https:\/\/www.kununu.com\/de\/taismo1","https:\/\/www.provenexpert.com\/taismo1\/","https:\/\/www.provenemployer.com\/p\/taismo-employer\/","https:\/\/www.trustedshops.de\/bewertung\/taismo-de","https:\/\/www.kennstdueinen.de\/online-marketing-kirchheim-bei-muenchen-taismo-gmbh-d2136613.html","https:\/\/www.ibusiness.de\/dienstleister\/jb\/5920834fb726.html","https:\/\/www.seo-united.de\/seo-agenturen\/taismo-3345\/"]}]}},"_links":{"self":[{"href":"https:\/\/taismo.de\/en\/wp-json\/wp\/v2\/posts\/7286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/taismo.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/taismo.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/taismo.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/taismo.de\/en\/wp-json\/wp\/v2\/comments?post=7286"}],"version-history":[{"count":2,"href":"https:\/\/taismo.de\/en\/wp-json\/wp\/v2\/posts\/7286\/revisions"}],"predecessor-version":[{"id":7288,"href":"https:\/\/taismo.de\/en\/wp-json\/wp\/v2\/posts\/7286\/revisions\/7288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/taismo.de\/en\/wp-json\/wp\/v2\/media\/7533"}],"wp:attachment":[{"href":"https:\/\/taismo.de\/en\/wp-json\/wp\/v2\/media?parent=7286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/taismo.de\/en\/wp-json\/wp\/v2\/categories?post=7286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/taismo.de\/en\/wp-json\/wp\/v2\/tags?post=7286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}