{"id":7136,"date":"2025-10-08T12:54:17","date_gmt":"2025-10-08T10:54:17","guid":{"rendered":"https:\/\/taismo.de\/unkategorisiert\/landing-page-2\/"},"modified":"2026-07-27T23:15:45","modified_gmt":"2026-07-27T21:15:45","slug":"landing-page","status":"publish","type":"post","link":"https:\/\/taismo.de\/en\/what-is\/landing-page\/","title":{"rendered":"landing page"},"content":{"rendered":"<style>\n.taismo-art{display:grid;grid-template-columns:320px minmax(0,1fr);gap:36px;align-items:start}\n.taismo-art .toc-sticky{position:sticky;top:80px}\n.taismo-art .toc-sticky ol li{margin-bottom:9px}\n.taismo-art .toc-sticky ol a:hover{color:var(--toc-hover) !important}\n.taismo-art .taismo-main h2{scroll-margin-top:90px;margin-top:38px}\n.taismo-art .lead-def{font-size:1.15em;line-height:1.6;background:#f7f2ec;border-left:4px solid #ED8924;padding:16px 20px;border-radius:8px}\n.taismo-art table{border-collapse:collapse;width:100%;margin:18px 0}\n.taismo-art th,.taismo-art td{border:1px solid 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<\/g> <\/svg><\/div>\n<h3 style=\"text-align:center;color:#fff;margin:0 0 14px;font-size:1.1em\">Contents<\/h3>\n<ol style=\"margin:0;padding-left:1.2em;line-height:1.5;font-weight:600;color:#fff;font-size:0.9em\">\n<li><a href=\"#landing-page-elements\" style=\"color:#fff;text-decoration:none\">Which elements should a landing page contain?<\/a><\/li>\n<li><a href=\"#types-of-landing-page\" style=\"color:#fff;text-decoration:none\">What types of landing page are there?<\/a><\/li>\n<li><a href=\"#landing-page-in-online-marketing\" style=\"color:#fff;text-decoration:none\">What is a landing page for in online marketing?<\/a><\/li>\n<\/ol>\n<\/aside>\n<div class=\"taismo-main\">\n<h1 class=\"brand-claim\">What is a landing page?<\/h1>\n<p class=\"lead-def\">A <strong>landing page<\/strong> is a single page of a web presence that serves as the <strong>entry page<\/strong> for new visitors and potential new customers. A landing page is often part of an <strong>online marketing campaign<\/strong> and speaks to people interested in one specific product or service. In most cases, a click on an <a href=\"https:\/\/taismo.de\/en\/google-ads-agency\/\">ad<\/a> does not lead to the general website of the company but to an <strong>optimized landing page<\/strong>. The goal of a landing page is usually the <strong>generation of leads or <a href=\"https:\/\/taismo.de\/en\/what-is\/conversions\/\">conversions<\/a><\/strong>.<\/p>\n<figure>\n      <img decoding=\"async\" src=\"https:\/\/taismo.de\/wp-content\/uploads\/2026\/07\/landing-page.png\" alt=\"Landing page explained: a single entry page for a campaign, built to turn visitors into leads or conversions\" title=\"Landing page: the entry page of an online marketing campaign\" width=\"1200\" height=\"675\" loading=\"lazy\" style=\"width:100%;height:auto;border-radius:12px\" \/><br \/>\n    <\/figure>\n<h2 id=\"landing-page-elements\">Which elements should a landing page contain?<\/h2>\n<p>As a rule, these elements work well on landing pages:<\/p>\n<ul>\n<li>the (company) logo<\/li>\n<li>product images and videos<\/li>\n<li>the USP of the product or the service<\/li>\n<li>call-to-action buttons<\/li>\n<li>testimonials<\/li>\n<\/ul>\n<h2 id=\"types-of-landing-page\">What types of landing page are there?<\/h2>\n<ul>\n<li><strong>Landing page as a subpage:<\/strong> in <a href=\"https:\/\/taismo.de\/en\/webdesign\/\">online shops<\/a>, these can be product or category pages, for example.<\/li>\n<li><strong>Landing page as a page of its own:<\/strong> a landing page can even sit on its own domain, independent of the rest of the site. Such a page is usually built in the corporate identity of the remaining website.<\/li>\n<\/ul>\n<h2 id=\"landing-page-in-online-marketing\">What is a landing page for in online marketing?<\/h2>\n<p>Landing pages are meant to make new users aware of products or services. The benefits should be visible at a glance, and visitors should be encouraged to <strong>interact<\/strong>. That could be ordering a product, filling in a contact form or signing up for an email list. In most cases, a <strong>paid ad<\/strong> comes before a landing page.<\/p>\n<p>Which page a visitor arrives on decides how far that visitor moves through the <a href=\"https:\/\/taismo.de\/en\/what-is\/sales-funnel\/\">sales funnel<\/a>, so the page has to match the <a href=\"https:\/\/taismo.de\/en\/what-is\/target-audience\/\">target audience<\/a> of the campaign. On phones, <a href=\"https:\/\/taismo.de\/en\/what-is\/responsive-design\/\">responsive design<\/a> decides whether it works at all. Landing pages that also carry organic traffic belong in your <a href=\"https:\/\/taismo.de\/en\/seo-services\/\">SEO strategy<\/a>, not only in your ad account. More terms on the subject are waiting in the <a href=\"https:\/\/taismo.de\/en\/what-is\/\">SEO glossary<\/a>.<\/p>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>IKI Contents Which elements should a landing page contain? What types of landing page are there? What is a landing page for in online marketing? What is a landing page? A landing page is a single page of a web presence that serves as the entry page for new visitors and potential new customers. A [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7526,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_taismo_jsonld":"","taismo_jsonld":"{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/taismo.de\/en\/what-is\/landing-page\/#webpage\",\"url\":\"https:\/\/taismo.de\/en\/what-is\/landing-page\/\",\"name\":\"What is a landing page?\",\"isPartOf\":{\"@id\":\"https:\/\/taismo.de\/#website\"},\"inLanguage\":\"en\",\"datePublished\":\"2025-10-08T12:54:17+02:00\",\"dateModified\":\"2026-07-14T12:00:00+02:00\",\"primaryImageOfPage\":{\"@id\":\"https:\/\/taismo.de\/en\/what-is\/landing-page\/#primaryimage\"},\"mainEntity\":{\"@id\":\"https:\/\/taismo.de\/en\/what-is\/landing-page\/#definedterm\"},\"breadcrumb\":{\"@id\":\"https:\/\/taismo.de\/en\/what-is\/landing-page\/#breadcrumb\"},\"speakable\":{\"@type\":\"SpeakableSpecification\",\"cssSelector\":[\".brand-claim\",\".lead-def\"]},\"author\":{\"@id\":\"https:\/\/taismo.de\/#person-dominik-breitbach\"},\"publisher\":{\"@id\":\"https:\/\/taismo.de\/#organization\"}},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/taismo.de\/en\/what-is\/landing-page\/#primaryimage\",\"contentUrl\":\"https:\/\/taismo.de\/wp-content\/uploads\/2026\/07\/landing-page.png\",\"url\":\"https:\/\/taismo.de\/wp-content\/uploads\/2026\/07\/landing-page.png\",\"width\":1200,\"height\":675,\"caption\":\"Landing page: the entry page of an online marketing campaign, built for leads and conversions\"},{\"@type\":\"DefinedTerm\",\"@id\":\"https:\/\/taismo.de\/en\/what-is\/landing-page\/#definedterm\",\"name\":\"landing page\",\"termCode\":\"landing-page\",\"url\":\"https:\/\/taismo.de\/en\/what-is\/landing-page\/\",\"inLanguage\":\"en\",\"inDefinedTermSet\":{\"@id\":\"https:\/\/taismo.de\/#seo-wiki\"},\"description\":\"A landing page is a single page of a web presence that serves as the entry page for new visitors and potential new customers. 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