{"id":7011,"date":"2025-10-08T13:10:23","date_gmt":"2025-10-08T11:10:23","guid":{"rendered":"https:\/\/taismo.de\/unkategorisiert\/meta-title-2\/"},"modified":"2026-07-27T23:12:22","modified_gmt":"2026-07-27T21:12:22","slug":"meta-title","status":"publish","type":"post","link":"https:\/\/taismo.de\/en\/what-is\/meta-title\/","title":{"rendered":"meta title"},"content":{"rendered":"<style>\n.taismo-art{display:grid;grid-template-columns:320px minmax(0,1fr);gap:36px;align-items:start}\n.taismo-art .toc-sticky{position:sticky;top:80px}\n.taismo-art .toc-sticky ol li{margin-bottom:9px}\n.taismo-art .toc-sticky ol a:hover{color:var(--toc-hover) !important}\n.taismo-art .taismo-main h2{scroll-margin-top:90px;margin-top:38px}\n.taismo-art .lead-def{font-size:1.15em;line-height:1.6;background:#f7f2ec;border-left:4px solid #ED8924;padding:16px 20px;border-radius:8px}\n.taismo-art table{border-collapse:collapse;width:100%;margin:18px 0}\n.taismo-art th,.taismo-art td{border:1px solid 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<\/g> <\/svg><\/div>\n<h3 style=\"text-align:center;color:#fff;margin:0 0 14px;font-size:1.1em\">Contents<\/h3>\n<ol style=\"margin:0;padding-left:1.2em;line-height:1.5;font-weight:600;color:#fff;font-size:0.9em\">\n<li><a href=\"#optimal-length-of-the-meta-title\" style=\"color:#fff;text-decoration:none\">What length is optimal for the meta title?<\/a><\/li>\n<li><a href=\"#what-a-good-meta-title-contains\" style=\"color:#fff;text-decoration:none\">What should a good meta title contain?<\/a><\/li>\n<\/ol>\n<\/aside>\n<div class=\"taismo-main\">\n<h1 class=\"brand-claim\">What is the meta title?<\/h1>\n<p class=\"lead-def\">The <strong>meta title<\/strong>, also called the <strong>title tag<\/strong>, is together with the <strong>meta description<\/strong> the main component of the <strong>snippet<\/strong> that Google shows for a page in the search results (<a href=\"https:\/\/taismo.de\/en\/what-is\/serp\/\">SERP<\/a>). The title tag counts as one of Google&#8217;s <strong>ranking factors<\/strong>, and both elements decide whether people click your result at all.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/taismo.de\/wp-content\/uploads\/2026\/07\/meta-title.png\" width=\"1200\" height=\"675\" alt=\"Meta title explained: the title tag as the headline of the snippet in the Google search results\" title=\"Meta title explained\" loading=\"lazy\"><\/figure>\n<p>A meta element holds <strong>additional information<\/strong> about one single page of a website. The meta title therefore does not have to be visible to the user on the page itself.<\/p>\n<p>By hand, the meta title is added to the <em>&lt;head&gt;<\/em> area of the page with the <em>&lt;title&gt;<\/em> tag:<\/p>\n<pre><code>&lt;head&gt;\n&lt;title&gt;Meta title&lt;\/title&gt;\n&lt;\/head&gt;<\/code><\/pre>\n<h2 id=\"optimal-length-of-the-meta-title\">What length is optimal for the meta title?<\/h2>\n<p>On average, a length between <strong>50 and 70 characters<\/strong> works well for the meta title. Titles that run longer are <strong>cut off automatically<\/strong> and can no longer be read in full.<\/p>\n<p>The calculation is not quite that simple, though.<\/p>\n<p>Many checking tools count <strong>characters<\/strong> when you write a meta title, but whether the title is displayed correctly depends on its <strong>pixel width<\/strong>. That width is about <strong>920 pixels<\/strong> in the mobile view and about <strong>580 pixels<\/strong> in the desktop view. Results in the search are rendered in Arial by default, and not every character has the <strong>same width<\/strong> in that font. So always check whether your titles show up in full in the search results, for example as part of a regular <a href=\"https:\/\/taismo.de\/en\/seo-audit\/\">SEO audit<\/a>.<\/p>\n<p><em><strong>Tip:<\/strong><\/em> the query &#8220;site:domainname.tld&#8221; (for example &#8220;site:taismo.de&#8221;) lists the indexed pages of a given domain.<\/p>\n<h2 id=\"what-a-good-meta-title-contains\">What should a good meta title contain?<\/h2>\n<p>Write the title along the well-known AIDA formula:<\/p>\n<ul>\n<li><strong>A<\/strong>ttention: catch attention<\/li>\n<li><strong>I<\/strong>nterest: spark interest<\/li>\n<li><strong>D<\/strong>esire: offer real value<\/li>\n<li><strong>A<\/strong>ction: include a call to action in the imperative<\/li>\n<\/ul>\n<p>A meta title should answer <strong>three questions<\/strong> for the searcher:<\/p>\n<ul>\n<li><strong>What content<\/strong> sits behind the link<\/li>\n<li><strong>Who offers<\/strong> that content<\/li>\n<li><strong>What the user gains<\/strong> from clicking the link<\/li>\n<\/ul>\n<p>The <a href=\"https:\/\/taismo.de\/en\/what-is\/\">SEO glossary<\/a> explains the terms that surround the snippet in the search results.<\/p>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>IKI Contents What length is optimal for the meta title? What should a good meta title contain? What is the meta title? The meta title, also called the title tag, is together with the meta description the main component of the snippet that Google shows for a page in the search results (SERP). The title [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7536,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_taismo_jsonld":"","taismo_jsonld":"{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/taismo.de\/en\/what-is\/meta-title\/#webpage\",\"url\":\"https:\/\/taismo.de\/en\/what-is\/meta-title\/\",\"name\":\"What is the meta title?\",\"isPartOf\":{\"@id\":\"https:\/\/taismo.de\/#website\"},\"inLanguage\":\"en\",\"primaryImageOfPage\":{\"@id\":\"https:\/\/taismo.de\/en\/what-is\/meta-title\/#primaryimage\"},\"mainEntity\":{\"@id\":\"https:\/\/taismo.de\/en\/what-is\/meta-title\/#definedterm\"},\"breadcrumb\":{\"@id\":\"https:\/\/taismo.de\/en\/what-is\/meta-title\/#breadcrumb\"},\"datePublished\":\"2025-10-08T13:10:23+02:00\",\"dateModified\":\"2026-07-14T12:00:00+02:00\",\"speakable\":{\"@type\":\"SpeakableSpecification\",\"cssSelector\":[\".brand-claim\",\".lead-def\"]},\"author\":{\"@id\":\"https:\/\/taismo.de\/#person-dominik-breitbach\"},\"publisher\":{\"@id\":\"https:\/\/taismo.de\/#organization\"}},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/taismo.de\/en\/what-is\/meta-title\/#primaryimage\",\"contentUrl\":\"https:\/\/taismo.de\/wp-content\/uploads\/2026\/07\/meta-title.png\",\"url\":\"https:\/\/taismo.de\/wp-content\/uploads\/2026\/07\/meta-title.png\",\"width\":1200,\"height\":675,\"caption\":\"Meta title: the title tag as the headline of the snippet in the Google search results\"},{\"@type\":\"DefinedTerm\",\"@id\":\"https:\/\/taismo.de\/en\/what-is\/meta-title\/#definedterm\",\"name\":\"meta title\",\"termCode\":\"meta-title\",\"url\":\"https:\/\/taismo.de\/en\/what-is\/meta-title\/\",\"inLanguage\":\"en\",\"inDefinedTermSet\":{\"@id\":\"https:\/\/taismo.de\/#seo-wiki\"},\"description\":\"The meta title, also called the title tag, is together with the meta description the main component of the snippet that Google shows for a page in the search results. 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