{"id":6969,"date":"2025-10-08T13:12:37","date_gmt":"2025-10-08T11:12:37","guid":{"rendered":"https:\/\/taismo.de\/unkategorisiert\/negative-seo-2\/"},"modified":"2026-07-27T23:10:43","modified_gmt":"2026-07-27T21:10:43","slug":"negative-seo","status":"publish","type":"post","link":"https:\/\/taismo.de\/en\/what-is\/negative-seo\/","title":{"rendered":"negative SEO"},"content":{"rendered":"<style>\n.taismo-art{display:grid;grid-template-columns:320px minmax(0,1fr);gap:36px;align-items:start}\n.taismo-art .toc-sticky{position:sticky;top:80px}\n.taismo-art .toc-sticky ol li{margin-bottom:9px}\n.taismo-art .toc-sticky ol a:hover{color:var(--toc-hover) !important}\n.taismo-art .taismo-main h2{scroll-margin-top:90px;margin-top:38px}\n.taismo-art .lead-def{font-size:1.15em;line-height:1.6;background:#f7f2ec;border-left:4px solid #ED8924;padding:16px 20px;border-radius:8px}\n.taismo-art table{border-collapse:collapse;width:100%;margin:18px 0}\n.taismo-art th,.taismo-art td{border:1px solid 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<\/g> <\/svg><\/div>\n<h3 style=\"text-align:center;color:#fff;margin:0 0 14px;font-size:1.1em\">Contents<\/h3>\n<ol style=\"margin:0;padding-left:1.2em;line-height:1.5;font-weight:600;color:#fff;font-size:0.9em\">\n<li><a href=\"#methods\" style=\"color:#fff;text-decoration:none\">Which methods are used in negative SEO?<\/a><\/li>\n<li><a href=\"#protection\" style=\"color:#fff;text-decoration:none\">How can you protect yourself against negative SEO?<\/a><\/li>\n<\/ol>\n<\/aside>\n<div class=\"taismo-main\">\n<h1 class=\"brand-claim\">What is negative SEO?<\/h1>\n<p class=\"lead-def\"><strong>Negative SEO<\/strong> is a deliberate attack on someone else&#8217;s website with the goal of making its rankings worse. While <a href=\"https:\/\/taismo.de\/en\/what-is\/black-hat-seo\/\">black hat SEO<\/a> measures are meant to give your own site an <strong>unfair competitive advantage<\/strong>, negative SEO targets the rankings of the competition. It is a <strong>targeted attack<\/strong> on other web presences and it quickly moves beyond the boundaries of what is legally allowed.<\/p>\n<figure>\n      <img decoding=\"async\" src=\"https:\/\/taismo.de\/wp-content\/uploads\/2026\/07\/negative-seo.png\" alt=\"Negative SEO explained: targeted attacks on a competitor's rankings through hacking, bad backlinks, duplicate content and fake reviews\" title=\"Negative SEO: attacks on the rankings of a competitor\" width=\"1200\" height=\"675\" loading=\"lazy\" style=\"width:100%;height:auto;border-radius:12px\" \/><br \/>\n    <\/figure>\n<h2 id=\"methods\">Which methods are used in negative SEO?<\/h2>\n<ul>\n<li>Hacking<\/li>\n<li>Bad neighborhood<\/li>\n<li>Google bombing<\/li>\n<li>Duplicate content<\/li>\n<li>Fake comments and reviews<\/li>\n<\/ul>\n<h2 id=\"protection\">How can you protect yourself against negative SEO?<\/h2>\n<p>Here are a few tips for protecting yourself against negative SEO measures:<\/p>\n<ul>\n<li>Turn on the notifications in <a href=\"https:\/\/taismo.de\/en\/what-is\/google-search-console\/\">Google Search Console<\/a> so that you notice anything unusual quickly.<\/li>\n<li>Set up automated reporting so that you can react quickly.<\/li>\n<li>Keep an eye on the <a href=\"https:\/\/taismo.de\/en\/what-is\/backlink\/\">backlinks<\/a> pointing to your site in Search Console.<\/li>\n<li>Check metrics such as the MOZ Spam Score regularly. If the value climbs sharply, review your backlinks in Search Console.<\/li>\n<li>Have backlinks from dubious sites removed. If that is not possible, use Google&#8217;s Disavow tool to block those backlinks.<\/li>\n<li>Check your site for duplicate content regularly.<\/li>\n<li>Check your <a href=\"https:\/\/taismo.de\/en\/what-is\/google-reviews\/\">Google reviews<\/a> for dubious comments or fake ratings meant to damage your reputation.<\/li>\n<\/ul>\n<p>Sudden shifts in your backlink profile are one of the standard checkpoints in an <a href=\"https:\/\/taismo.de\/en\/seo-audit\/\">SEO audit<\/a>, which is where an attack usually becomes visible first.<\/p>\n<p>Want to know more about protecting yourself against negative SEO? Our podcast episode on the topic goes into it, and you will find more terms on the subject in the <a href=\"https:\/\/taismo.de\/en\/what-is\/\">SEO glossary<\/a>.<\/p>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>IKI Contents Which methods are used in negative SEO? How can you protect yourself against negative SEO? What is negative SEO? Negative SEO is a deliberate attack on someone else&#8217;s website with the goal of making its rankings worse. 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