{"id":6947,"date":"2025-10-08T14:45:29","date_gmt":"2025-10-08T12:45:29","guid":{"rendered":"https:\/\/taismo.de\/unkategorisiert\/offpage-optimization\/"},"modified":"2026-07-27T23:09:51","modified_gmt":"2026-07-27T21:09:51","slug":"offpage-optimization","status":"publish","type":"post","link":"https:\/\/taismo.de\/en\/what-is\/offpage-optimization\/","title":{"rendered":"offpage optimization"},"content":{"rendered":"<style>\n.taismo-art{display:grid;grid-template-columns:320px minmax(0,1fr);gap:36px;align-items:start}\n.taismo-art .toc-sticky{position:sticky;top:80px}\n.taismo-art .toc-sticky ol li{margin-bottom:9px}\n.taismo-art .toc-sticky ol a:hover{color:var(--toc-hover) !important}\n.taismo-art .taismo-main h2{scroll-margin-top:90px;margin-top:38px}\n.taismo-art .lead-def{font-size:1.15em;line-height:1.6;background:#f7f2ec;border-left:4px solid #ED8924;padding:16px 20px;border-radius:8px}\n.taismo-art table{border-collapse:collapse;width:100%;margin:18px 0}\n.taismo-art th,.taismo-art td{border:1px solid #d9e0df;padding:9px 12px;text-align:left;font-size:0.95em}\n.taismo-art th{background:#072328;color:#fff}\n.taismo-art figure{margin:26px 0}\n.taismo-art figcaption{font-size:0.9em;color:#55605f;margin-top:8px}\n.taismo-art pre{background:#072328;color:#f5f5f5;padding:16px 18px;border-radius:10px;overflow-x:auto;font-size:0.86em;line-height:1.5}\n@media(max-width:900px){.taismo-art{grid-template-columns:1fr}.taismo-art .toc-sticky{position:static}}\n<\/style>\n<div class=\"taismo-art\">\n<aside class=\"toc-sticky\" style=\"--toc-hover:#ED8924;background:#072328;border-radius:14px;padding:22px 24px\">\n<div style=\"text-align:center;margin-bottom:14px\"><svg fill=\"#ffffff\" role=\"img\" aria-label=\"taismo Wiki\" style=\"width:200px;max-width:80%;height:auto;display:inline-block\" id=\"Ebene_1\" data-name=\"Ebene 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 209.04 52.32\"> <g id=\"Layer_2\" data-name=\"Layer 2\"> <g id=\"wikipedia\"> <path d=\"M97.08,27.77h-17.76c-.77,0-1.4.63-1.4,1.4v17.76c0,.77.63,1.4,1.4,1.4h17.76c.77,0,1.4-.63,1.4-1.4v-17.76c0-.77-.63-1.4-1.4-1.4ZM97.22,33.22c0,.25-.21.46-.46.46h-.67c-.07.03-.13.07-.19.11-.19.18-.33.41-.4.66,0,0,0,.01,0,.02-.03.07-2.9,7.29-3.87,9.67v.02c-.09.17-.19.33-.31.48-.15.2-.38.32-.63.33-.56,0-.84-.63-.93-.84-.28-.62-.79-1.83-1.51-3.57-.55,1.24-1.25,2.8-1.64,3.59h0c-.19.36-.49.83-.97.83-.56,0-.82-.63-.9-.84h0c-.49-1.25-1.23-2.99-1.95-4.68-.79-1.83-2.39-5.73-2.43-5.78h-.72c-.25,0-.46-.21-.46-.46v-.58c0-.25.21-.45.46-.46h4.13c.25,0,.46.21.46.46v.58c0,.25-.21.45-.46.46h-.82s.03.09.05.14c.59,1.61,2.36,5.75,3.1,7.47l1.28-2.81c-.15-.36-2.12-4.68-2.2-4.8h-.4c-.25,0-.46-.21-.46-.46v-.58c0-.25.21-.45.46-.46h2.98c.25,0,.46.21.46.46v.58c0,.25-.21.46-.46.46h-.1c.06.14.94,2.12.94,2.12,0,0,.93-2.06.95-2.12h-.39c-.25,0-.46-.21-.46-.46v-.58c0-.25.21-.45.46-.46h2.81c.25,0,.46.21.46.46v.58c0,.25-.21.45-.46.46h-.43s-2.06,4.08-2.06,4.08l1.56,3.51s2.9-7.59,2.9-7.6h-.96c-.25,0-.46-.21-.46-.46v-.58c0-.25.21-.45.46-.46h3.78c.25,0,.46.2.46.46v.58Z\"\/> <\/g> <\/g> <text font-family=\"Arial,Helvetica,sans-serif\" font-size=\"27.79\" font-weight=\"800\" transform=\"translate(99.44 47.64) scale(.99 1)\"><tspan x=\"0\" y=\"0\">IKI<\/tspan><\/text> <g id=\"Gruppe_796\" data-name=\"Gruppe 796\"> <path id=\"Pfad_1293\" data-name=\"Pfad 1293\" d=\"M6.92,16.77h-3.56v-6.56h3.66V3.37h8.04v6.84h5.69v6.56h-5.58v8.97c-.08,1.05.13,2.1.6,3.04.4.6,1.24.9,2.51.9.54,0,1.01,0,1.39-.03.41-.02.82-.07,1.23-.13v6.35c-.75.19-1.52.31-2.3.36-1.02.09-1.95.13-2.79.13-1.41.04-2.81-.17-4.15-.6-1.07-.36-2.02-1.01-2.76-1.86-.76-.95-1.29-2.06-1.54-3.25-.34-1.55-.49-3.14-.46-4.73v-9.14h0Z\"\/> <path id=\"Pfad_1294\" data-name=\"Pfad 1294\" d=\"M44.43,35.91h-7.06l-.44-1.97c-.68.72-1.48,1.34-2.35,1.8-.95.46-2.01.69-3.07.66-.99,0-1.98-.1-2.95-.33-.92-.21-1.78-.63-2.51-1.23-.77-.66-1.37-1.49-1.75-2.43-.48-1.28-.71-2.63-.66-3.99v-1.42c-.04-1.17.2-2.33.71-3.39.44-.87,1.09-1.63,1.89-2.19.82-.56,1.74-.96,2.71-1.18,1.06-.24,2.14-.36,3.23-.36.87,0,1.72.06,2.57.22.72.14,1.41.36,2.08.66v-.93c0-.54-.07-1.07-.22-1.59-.16-.48-.46-.91-.87-1.2-.55-.38-1.18-.63-1.83-.77-1-.2-2.01-.29-3.04-.28-.91,0-1.81.09-2.71.25-.97.16-1.8.32-2.49.46v-6.12c.48-.13.96-.22,1.45-.28.57-.07,1.16-.14,1.78-.22.62-.07,1.22-.13,1.78-.16.57-.04,1.04-.05,1.45-.05,2.1-.05,4.18.19,6.21.71,1.4.37,2.69,1.08,3.74,2.08.92.94,1.57,2.13,1.86,3.42.34,1.54.51,3.1.49,4.68v15.15h.01,0ZM33.71,30.83c1.63.12,3.04-1.1,3.16-2.72v-2.58c-.77-.58-1.72-.87-2.68-.82-.85-.04-1.69.16-2.43.57-.6.38-.9,1.16-.9,2.33v.38c-.07.78.16,1.55.66,2.16.6.51,1.39.76,2.19.69\"\/> <rect id=\"Rechteck_760\" data-name=\"Rechteck 760\" x=\"49.46\" y=\"10.21\" width=\"8.26\" height=\"25.71\"\/> <path d=\"M131.36,22.82v-.42c-.06-1.6.12-3.21.52-4.76.35-1.1,1.23-1.64,2.65-1.64.59-.03,1.16.11,1.66.41.43.29.75.73.9,1.23.2.66.32,1.34.36,2.02.05.81.08,1.72.08,2.74v.42h8.38v-1.01c.04-1.92-.23-3.83-.82-5.66-.48-1.43-1.27-2.73-2.33-3.8-1.02-.99-2.27-1.73-3.64-2.13-1.53-.45-3.12-.67-4.71-.66-1.57-.01-3.12.2-4.62.66-1.36.41-2.6,1.14-3.61,2.13-1.06,1.07-1.86,2.37-2.35,3.8-.61,1.82-.89,3.74-.85,5.66v1.01h8.38Z\"\/> <path d=\"M93,22.82v-2.38c-.06-.88.16-1.76.63-2.51.39-.57,1.04-.89,1.72-.87.26,0,.51.03.77.08.26.06.51.19.71.38.25.24.43.54.52.87.15.51.21,1.03.19,1.56v2.88h8.2v-2.7c-.05-.8.16-1.6.6-2.27.4-.52,1.03-.82,1.69-.79.54,0,1.07.17,1.51.49.45.33.69,1.13.69,2.41v2.86h8.2v-4.99c.03-1.32-.17-2.64-.6-3.89-.34-.96-.9-1.83-1.64-2.54-.69-.63-1.51-1.11-2.41-1.39-.92-.3-1.88-.44-2.84-.44-1.16-.02-2.3.21-3.36.69-1.09.55-2.07,1.3-2.87,2.22-.57-.95-1.38-1.72-2.35-2.24-1.16-.49-2.41-.72-3.66-.66-1.18-.04-2.35.22-3.39.76-.99.57-1.88,1.31-2.63,2.19l-.54-2.3h-7.34v12.61h8.2Z\"\/> <path d=\"M73.21,26.15c0-1.84,1.49-3.33,3.33-3.33h2.18c-.87-.85-1.94-1.47-3.12-1.8l-1.75-.6c-.73-.25-1.35-.46-1.86-.63-.43-.13-.85-.3-1.26-.49-.28-.13-.52-.33-.71-.57-.16-.28-.24-.6-.22-.93,0-.22.04-.45.13-.66.13-.25.34-.46.6-.57.43-.2.89-.34,1.36-.41.81-.13,1.62-.18,2.43-.16.92,0,1.85.07,2.76.22.82.11,1.63.28,2.43.49v-6.12c-.48-.13-.95-.22-1.45-.28-.56-.07-1.16-.14-1.78-.22-.61-.07-1.21-.13-1.78-.16s-1.05-.05-1.45-.05c-3.72,0-6.51.75-8.37,2.27-1.78,1.35-2.82,3.48-2.79,5.71-.03,1.07.11,2.13.41,3.15.24.76.64,1.46,1.18,2.05.52.56,1.15,1.01,1.83,1.34.79.38,1.6.72,2.43,1.01l1.26.44c.83.28,1.63.61,2.41,1.01.47.28.75.8.71,1.34.07.72-.35,1.4-1.04,1.64-1.23.31-2.51.45-3.77.38-.95,0-1.9-.09-2.84-.25-1.06-.16-1.93-.31-2.63-.46v6.12c.5.13,1,.22,1.51.28.6.07,1.23.14,1.89.22.66.07,1.3.13,1.92.16.62.03,1.13.05,1.53.05,1.5.03,3.01-.1,4.49-.36v-9.83Z\"\/> <\/g> <g id=\"e\"> <path d=\"M150.81,38.2c-.26-1.16-1.38-2.22-2.54-2.45-.71-.14-2.69-.32-3.99-.3-1.31-.01-3.28.16-3.99.3-1.16.23-2.29,1.29-2.54,2.45-.15.7-.29,1.66-.29,2.97,0,1.31.15,2.27.29,2.97.26,1.16,1.38,2.22,2.54,2.45.38.08,1.14.16,1.95.22.09.15.19.3.3.46.43.66.77,1.11,1.02,1.43.42.53,1.03.53,1.45,0,.25-.32.58-.78,1.02-1.43.11-.16.21-.32.3-.46.82-.06,1.57-.15,1.95-.22,1.16-.23,2.29-1.29,2.54-2.45.15-.7.29-1.66.29-2.97,0-1.31-.15-2.27-.29-2.97h0ZM145.03,45.13c-.03.16-.18.31-.34.34-.1.02-.23.03-.42.03-.18,0-.32-.02-.42-.03-.16-.03-.31-.18-.34-.34-.02-.1-.03-.23-.03-.42,0-.18.02-.32.03-.42.03-.16.18-.31.34-.34.1-.02.23-.03.42-.03.18,0,.32.02.42.03.16.03.31.18.34.34.02.1.03.23.03.42,0,.18-.02.32-.03.42ZM146.65,40.76c-.21.29-.51.56-.97.84-.58.36-.67.5-.67.79v.11c0,.41-.33.74-.74.74s-.74-.33-.74-.74v-.26c0-.34.08-.63.26-.88.17-.24.42-.46.8-.68.69-.41.82-.63.82-.94,0-.38-.32-.63-.83-.63-.55,0-.91.25-1.06.74-.1.32-.4.54-.75.54-.02,0-.04,0-.06,0-.24-.02-.46-.14-.6-.35-.14-.2-.17-.45-.1-.68.17-.52.49-.96.93-1.26.45-.3,1.01-.47,1.63-.47s1.24.21,1.69.58c.45.38.71.91.71,1.49,0,.4-.1.74-.32,1.04h0Z\"\/> <\/g> <g id=\"e-2\" data-name=\"e\"> <path d=\"M156.19,28.79c-.17-.75-.89-1.44-1.64-1.58-.46-.09-1.73-.2-2.58-.2-.84,0-2.12.1-2.58.2-.75.15-1.48.83-1.64,1.58-.09.45-.19,1.07-.19,1.92,0,.84.09,1.46.19,1.92.17.75.89,1.44,1.64,1.58.25.05.73.11,1.26.14.06.09.12.19.19.3.28.42.49.72.66.93.27.34.66.34.93,0,.16-.21.38-.5.66-.93.07-.11.13-.21.19-.3.53-.04,1.01-.09,1.26-.14.75-.15,1.48-.83,1.64-1.58.09-.45.19-1.07.19-1.92,0-.84-.09-1.46-.19-1.92h0ZM152.46,33.27c-.02.1-.11.2-.22.22-.06.01-.15.02-.27.02-.12,0-.2,0-.27-.02-.1-.02-.2-.11-.22-.22-.01-.06-.02-.15-.02-.27,0-.12,0-.2.02-.27.02-.1.11-.2.22-.22.06-.01.15-.02.27-.02.12,0,.2,0,.27.02.1.02.2.11.22.22.01.06.02.15.02.27,0,.12,0,.2-.02.27ZM153.51,30.45c-.13.19-.33.36-.63.54-.37.23-.43.32-.43.51v.07c0,.26-.21.48-.48.48s-.48-.21-.48-.48v-.17c0-.22.05-.4.17-.57.11-.16.27-.3.51-.44.45-.26.53-.41.53-.61,0-.25-.21-.4-.53-.4-.35,0-.59.16-.69.48-.07.21-.26.35-.48.35-.01,0-.02,0-.04,0-.16-.01-.3-.09-.39-.22-.09-.13-.11-.29-.06-.44.11-.34.32-.62.6-.81.29-.2.65-.3,1.05-.3s.8.13,1.09.37c.29.25.46.59.46.96,0,.26-.07.48-.21.67h0Z\"\/> <\/g> <g id=\"e-3\" data-name=\"e\"> <path d=\"M144.91,28.64c-.1-.44-.52-.84-.96-.92-.27-.05-1.01-.12-1.5-.11-.49,0-1.24.06-1.5.11-.44.08-.86.49-.96.92-.06.27-.11.63-.11,1.12,0,.49.05.85.11,1.12.1.44.52.84.96.92.14.03.43.06.74.08.03.05.07.11.11.17.16.25.29.42.38.54.16.2.39.2.54,0,.09-.12.22-.29.38-.54.04-.06.08-.12.11-.17.31-.02.59-.06.74-.08.44-.08.86-.49.96-.92.06-.27.11-.63.11-1.12,0-.49-.05-.85-.11-1.12h0ZM142.73,31.26c-.01.06-.07.12-.13.13-.04,0-.09.01-.16.01-.07,0-.12,0-.16-.01-.06-.01-.12-.07-.13-.13,0-.04-.01-.09-.01-.16,0-.07,0-.12.01-.16.01-.06.07-.12.13-.13.04,0,.09-.01.16-.01.07,0,.12,0,.16.01.06.01.12.07.13.13,0,.04.01.09.01.16,0,.07,0,.12-.01.16ZM143.34,29.61c-.08.11-.19.21-.37.32-.22.13-.25.19-.25.3v.04c0,.15-.12.28-.28.28s-.28-.12-.28-.28v-.1c0-.13.03-.24.1-.33.06-.09.16-.17.3-.26.26-.15.31-.24.31-.35,0-.14-.12-.24-.31-.24-.21,0-.34.09-.4.28-.04.12-.15.2-.28.2,0,0-.01,0-.02,0-.09,0-.17-.05-.23-.13-.05-.08-.06-.17-.04-.25.06-.2.18-.36.35-.47.17-.11.38-.18.61-.18s.47.08.63.22c.17.14.27.34.27.56,0,.15-.04.28-.12.39h0Z\"\/> <\/g> <\/svg><\/div>\n<h3 style=\"text-align:center;color:#fff;margin:0 0 14px;font-size:1.1em\">Contents<\/h3>\n<ol style=\"margin:0;padding-left:1.2em;line-height:1.5;font-weight:600;color:#fff;font-size:0.9em\">\n<li><a href=\"#goal-of-offpage-optimization\" style=\"color:#fff;text-decoration:none\">What is the goal of offpage optimization?<\/a><\/li>\n<li><a href=\"#how-do-i-optimize-my-website\" style=\"color:#fff;text-decoration:none\">How do I optimize my website?<\/a><\/li>\n<\/ol>\n<\/aside>\n<div class=\"taismo-main\">\n<h1 class=\"brand-claim\">What is offpage optimization?<\/h1>\n<p class=\"lead-def\"><strong>Offpage optimization<\/strong>, also called offsite optimization (offsite = outside), is one of the two building blocks of <a href=\"https:\/\/taismo.de\/en\/what-is\/seo\/\">search engine optimization<\/a> (SEO). Where <strong>onpage or onsite optimization<\/strong> (onsite = inside) covers what happens on the website itself, <strong>offpage optimization<\/strong> covers every measure <strong>outside your website<\/strong> that influences its ranking in general search engines. Offpage optimization is <strong>critical to the success<\/strong> of your onpage work.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/taismo.de\/wp-content\/uploads\/2026\/07\/offpage-optimierung.png\" width=\"1200\" height=\"675\" alt=\"Offpage optimization explained: measures outside your own website that influence its ranking in search engines\" loading=\"lazy\"><\/figure>\n<h2 id=\"goal-of-offpage-optimization\">What is the goal of offpage optimization?<\/h2>\n<p>The goal of offpage optimization is to present your website as <strong>trustworthy<\/strong> and as <strong>relevant<\/strong> as possible, to human visitors as well as to search engine algorithms. That is how it earns a better position in organic search (ranking optimization). It happens through links to your page from credible people, websites or portals (<a href=\"https:\/\/taismo.de\/en\/what-is\/backlink\/\">backlinks<\/a>).<\/p>\n<h2 id=\"how-do-i-optimize-my-website\">How do I optimize my website?<\/h2>\n<p><strong>Link building<\/strong>: this is where you raise the number of references pointing to your website over the long term. Two example methods of link building are <strong>guest articles<\/strong> (ideally on influential websites or portals, including a link to your own site) and <strong>press work<\/strong> (high quality <a href=\"https:\/\/taismo.de\/en\/what-is\/backlink\/\">backlinks<\/a> earned from newspapers and large magazines). Backlinks are one of the <strong>most heavily weighted ranking factors<\/strong> in organic search, so they should not be neglected. Broadly speaking, every link building measure leads to your content being shared on more websites, which widens your reach.<\/p>\n<p>Offpage signals are earned, not set, so they belong to continuous <a href=\"https:\/\/taismo.de\/en\/seo-services\/\">SEO support<\/a> rather than to a one-off project. The counterpart is onpage work, where you decide everything yourself, from the text and the loading time to your <a href=\"https:\/\/taismo.de\/en\/what-is\/internal-link\/\">internal links<\/a>. Our full <a href=\"https:\/\/taismo.de\/en\/what-is\/\">SEO glossary<\/a> explains the terms that connect to this one.<\/p>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>IKI Contents What is the goal of offpage optimization? How do I optimize my website? What is offpage optimization? Offpage optimization, also called offsite optimization (offsite = outside), is one of the two building blocks of search engine optimization (SEO). Where onpage or onsite optimization (onsite = inside) covers what happens on the website itself, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7542,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_taismo_jsonld":"","taismo_jsonld":"{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/taismo.de\/en\/what-is\/offpage-optimization\/#webpage\",\"url\":\"https:\/\/taismo.de\/en\/what-is\/offpage-optimization\/\",\"name\":\"What is offpage optimization?\",\"isPartOf\":{\"@id\":\"https:\/\/taismo.de\/#website\"},\"inLanguage\":\"en\",\"datePublished\":\"2025-10-08T14:45:29+02:00\",\"dateModified\":\"2026-07-14T12:00:00+02:00\",\"primaryImageOfPage\":{\"@id\":\"https:\/\/taismo.de\/en\/what-is\/offpage-optimization\/#primaryimage\"},\"mainEntity\":{\"@id\":\"https:\/\/taismo.de\/en\/what-is\/offpage-optimization\/#definedterm\"},\"breadcrumb\":{\"@id\":\"https:\/\/taismo.de\/en\/what-is\/offpage-optimization\/#breadcrumb\"},\"speakable\":{\"@type\":\"SpeakableSpecification\",\"cssSelector\":[\".brand-claim\",\".lead-def\"]},\"author\":{\"@id\":\"https:\/\/taismo.de\/#person-dominik-breitbach\"},\"publisher\":{\"@id\":\"https:\/\/taismo.de\/#organization\"}},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/taismo.de\/en\/what-is\/offpage-optimization\/#primaryimage\",\"contentUrl\":\"https:\/\/taismo.de\/wp-content\/uploads\/2026\/07\/offpage-optimierung.png\",\"url\":\"https:\/\/taismo.de\/wp-content\/uploads\/2026\/07\/offpage-optimierung.png\",\"width\":1200,\"height\":675,\"caption\":\"Offpage optimization: measures outside your own website that influence its ranking in search engines\"},{\"@type\":\"DefinedTerm\",\"@id\":\"https:\/\/taismo.de\/en\/what-is\/offpage-optimization\/#definedterm\",\"name\":\"Offpage optimization\",\"termCode\":\"offpage-optimization\",\"url\":\"https:\/\/taismo.de\/en\/what-is\/offpage-optimization\/\",\"inLanguage\":\"en\",\"inDefinedTermSet\":{\"@id\":\"https:\/\/taismo.de\/#seo-wiki\"},\"description\":\"Offpage optimization, also called offsite optimization, is one of the two building blocks of search engine optimization. It covers every measure outside your own website that influences its ranking in search engines, above all links from credible external websites.\",\"author\":{\"@id\":\"https:\/\/taismo.de\/#person-dominik-breitbach\"},\"publisher\":{\"@id\":\"https:\/\/taismo.de\/#organization\"}},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/taismo.de\/en\/what-is\/offpage-optimization\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/taismo.de\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO Glossary\",\"item\":\"https:\/\/taismo.de\/en\/what-is\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Offpage optimization\"}]}]}","footnotes":""},"categories":[80],"tags":[96],"class_list":["post-6947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-what-is","tag-o-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is Offpage Optimization? SEO Basics | taismo<\/title>\n<meta name=\"description\" content=\"Offpage optimization is everything outside your website that moves rankings. See how backlinks, guest posts and press work build trust \ud83d\udd17\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/taismo.de\/en\/what-is\/offpage-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Offpage Optimization? SEO Basics | taismo\" \/>\n<meta property=\"og:description\" content=\"Offpage optimization is everything outside your website that moves rankings. See how backlinks, guest posts and press work build trust \ud83d\udd17\" \/>\n<meta property=\"og:url\" content=\"https:\/\/taismo.de\/en\/what-is\/offpage-optimization\/\" \/>\n<meta property=\"og:site_name\" content=\"taismo| Agentur f\u00fcr SEO &amp; Webdesign\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TaismoOnlineMarketing\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-08T12:45:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-27T21:09:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/taismo.de\/wp-content\/uploads\/2026\/07\/offpage-optimization_featured.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dominik Breitbach\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/what-is\\\/offpage-optimization\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/what-is\\\/offpage-optimization\\\/\"},\"author\":{\"name\":\"Dominik Breitbach\",\"@id\":\"https:\\\/\\\/taismo.de\\\/#person-dominik-breitbach\"},\"headline\":\"offpage optimization\",\"datePublished\":\"2025-10-08T12:45:29+00:00\",\"dateModified\":\"2026-07-27T21:09:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/what-is\\\/offpage-optimization\\\/\"},\"wordCount\":292,\"publisher\":{\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/what-is\\\/offpage-optimization\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/taismo.de\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/offpage-optimization_featured.png\",\"keywords\":[\"O\"],\"articleSection\":[\"SEO Glossary\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/what-is\\\/offpage-optimization\\\/\",\"url\":\"https:\\\/\\\/taismo.de\\\/en\\\/what-is\\\/offpage-optimization\\\/\",\"name\":\"What Is Offpage Optimization? SEO Basics | taismo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/what-is\\\/offpage-optimization\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/what-is\\\/offpage-optimization\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/taismo.de\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/offpage-optimization_featured.png\",\"datePublished\":\"2025-10-08T12:45:29+00:00\",\"dateModified\":\"2026-07-27T21:09:51+00:00\",\"description\":\"Offpage optimization is everything outside your website that moves rankings. See how backlinks, guest posts and press work build trust \ud83d\udd17\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/what-is\\\/offpage-optimization\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/taismo.de\\\/en\\\/what-is\\\/offpage-optimization\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/what-is\\\/offpage-optimization\\\/#primaryimage\",\"url\":\"https:\\\/\\\/taismo.de\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/offpage-optimization_featured.png\",\"contentUrl\":\"https:\\\/\\\/taismo.de\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/offpage-optimization_featured.png\",\"width\":1200,\"height\":675,\"caption\":\"Offpage optimization: Offpage optimization, also called offsite optimization (offsite = outside), is one of the two\u2026\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/what-is\\\/offpage-optimization\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/taismo.de\\\/en\\\/search-marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"offpage optimization\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/taismo.de\\\/en\\\/\",\"name\":\"taismo| Agentur f\u00fcr SEO & Webdesign\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/#organization\"},\"alternateName\":\"taismo\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/taismo.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/#organization\",\"name\":\"taismo SEO Agentur M\u00fcnchen\",\"alternateName\":\"taismo\",\"url\":\"https:\\\/\\\/taismo.de\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/taismo.de\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/cropped-favicon.png\",\"contentUrl\":\"https:\\\/\\\/taismo.de\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/cropped-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"taismo SEO Agentur M\u00fcnchen\"},\"image\":{\"@id\":\"https:\\\/\\\/taismo.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/TaismoOnlineMarketing\",\"https:\\\/\\\/branchenbuch.portal.muenchen.de\\\/mhp\\\/1380360\\\/\",\"https:\\\/\\\/www.crunchbase.com\\\/organization\\\/taismo-gmbh\",\"https:\\\/\\\/de.trustpilot.com\\\/review\\\/taismo.de\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/taismo\\\/\",\"https:\\\/\\\/www.instagram.com\\\/taismo.de\",\"https:\\\/\\\/onlinemarketing.de\\\/dienstleister\\\/online-marketing-agentur\\\/kirchheim-bei-muenchen\\\/taismo\",\"https:\\\/\\\/www.agenturtipp.de\\\/agentur\\\/taismo-online-marketing\\\/\",\"https:\\\/\\\/startupvalley.news\\\/de\\\/taismo-online-marketing-agentur\\\/\",\"https:\\\/\\\/www.wlw.de\\\/de\\\/firma\\\/taismo-gmbh-1918135\",\"https:\\\/\\\/www.youtube.com\\\/@taismo8632\",\"https:\\\/\\\/techbehemoths.com\\\/company\\\/taismo-gmbh\",\"https:\\\/\\\/www.kununu.com\\\/de\\\/taismo1\",\"https:\\\/\\\/www.provenexpert.com\\\/taismo1\\\/\",\"https:\\\/\\\/www.provenemployer.com\\\/p\\\/taismo-employer\\\/\",\"https:\\\/\\\/www.trustedshops.de\\\/bewertung\\\/taismo-de\",\"https:\\\/\\\/www.kennstdueinen.de\\\/online-marketing-kirchheim-bei-muenchen-taismo-gmbh-d2136613.html\",\"https:\\\/\\\/www.ibusiness.de\\\/dienstleister\\\/jb\\\/5920834fb726.html\",\"https:\\\/\\\/www.seo-united.de\\\/seo-agenturen\\\/taismo-3345\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Is Offpage Optimization? SEO Basics | taismo","description":"Offpage optimization is everything outside your website that moves rankings. See how backlinks, guest posts and press work build trust \ud83d\udd17","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/taismo.de\/en\/what-is\/offpage-optimization\/","og_locale":"en_US","og_type":"article","og_title":"What Is Offpage Optimization? SEO Basics | taismo","og_description":"Offpage optimization is everything outside your website that moves rankings. See how backlinks, guest posts and press work build trust \ud83d\udd17","og_url":"https:\/\/taismo.de\/en\/what-is\/offpage-optimization\/","og_site_name":"taismo| Agentur f\u00fcr SEO &amp; Webdesign","article_publisher":"https:\/\/www.facebook.com\/TaismoOnlineMarketing","article_published_time":"2025-10-08T12:45:29+00:00","article_modified_time":"2026-07-27T21:09:51+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/taismo.de\/wp-content\/uploads\/2026\/07\/offpage-optimization_featured.png","type":"image\/png"}],"author":"Dominik Breitbach","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/taismo.de\/en\/what-is\/offpage-optimization\/#article","isPartOf":{"@id":"https:\/\/taismo.de\/en\/what-is\/offpage-optimization\/"},"author":{"name":"Dominik Breitbach","@id":"https:\/\/taismo.de\/#person-dominik-breitbach"},"headline":"offpage optimization","datePublished":"2025-10-08T12:45:29+00:00","dateModified":"2026-07-27T21:09:51+00:00","mainEntityOfPage":{"@id":"https:\/\/taismo.de\/en\/what-is\/offpage-optimization\/"},"wordCount":292,"publisher":{"@id":"https:\/\/taismo.de\/en\/#organization"},"image":{"@id":"https:\/\/taismo.de\/en\/what-is\/offpage-optimization\/#primaryimage"},"thumbnailUrl":"https:\/\/taismo.de\/wp-content\/uploads\/2026\/07\/offpage-optimization_featured.png","keywords":["O"],"articleSection":["SEO Glossary"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/taismo.de\/en\/what-is\/offpage-optimization\/","url":"https:\/\/taismo.de\/en\/what-is\/offpage-optimization\/","name":"What Is Offpage Optimization? SEO Basics | taismo","isPartOf":{"@id":"https:\/\/taismo.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/taismo.de\/en\/what-is\/offpage-optimization\/#primaryimage"},"image":{"@id":"https:\/\/taismo.de\/en\/what-is\/offpage-optimization\/#primaryimage"},"thumbnailUrl":"https:\/\/taismo.de\/wp-content\/uploads\/2026\/07\/offpage-optimization_featured.png","datePublished":"2025-10-08T12:45:29+00:00","dateModified":"2026-07-27T21:09:51+00:00","description":"Offpage optimization is everything outside your website that moves rankings. See how backlinks, guest posts and press work build trust \ud83d\udd17","breadcrumb":{"@id":"https:\/\/taismo.de\/en\/what-is\/offpage-optimization\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/taismo.de\/en\/what-is\/offpage-optimization\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/taismo.de\/en\/what-is\/offpage-optimization\/#primaryimage","url":"https:\/\/taismo.de\/wp-content\/uploads\/2026\/07\/offpage-optimization_featured.png","contentUrl":"https:\/\/taismo.de\/wp-content\/uploads\/2026\/07\/offpage-optimization_featured.png","width":1200,"height":675,"caption":"Offpage optimization: Offpage optimization, also called offsite optimization (offsite = outside), is one of the two\u2026"},{"@type":"BreadcrumbList","@id":"https:\/\/taismo.de\/en\/what-is\/offpage-optimization\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/taismo.de\/en\/search-marketing\/"},{"@type":"ListItem","position":2,"name":"offpage optimization"}]},{"@type":"WebSite","@id":"https:\/\/taismo.de\/en\/#website","url":"https:\/\/taismo.de\/en\/","name":"taismo| Agentur f\u00fcr SEO & Webdesign","description":"","publisher":{"@id":"https:\/\/taismo.de\/en\/#organization"},"alternateName":"taismo","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/taismo.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/taismo.de\/en\/#organization","name":"taismo SEO Agentur M\u00fcnchen","alternateName":"taismo","url":"https:\/\/taismo.de\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/taismo.de\/en\/#\/schema\/logo\/image\/","url":"https:\/\/taismo.de\/wp-content\/uploads\/2024\/09\/cropped-favicon.png","contentUrl":"https:\/\/taismo.de\/wp-content\/uploads\/2024\/09\/cropped-favicon.png","width":512,"height":512,"caption":"taismo SEO Agentur M\u00fcnchen"},"image":{"@id":"https:\/\/taismo.de\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/TaismoOnlineMarketing","https:\/\/branchenbuch.portal.muenchen.de\/mhp\/1380360\/","https:\/\/www.crunchbase.com\/organization\/taismo-gmbh","https:\/\/de.trustpilot.com\/review\/taismo.de","https:\/\/www.linkedin.com\/company\/taismo\/","https:\/\/www.instagram.com\/taismo.de","https:\/\/onlinemarketing.de\/dienstleister\/online-marketing-agentur\/kirchheim-bei-muenchen\/taismo","https:\/\/www.agenturtipp.de\/agentur\/taismo-online-marketing\/","https:\/\/startupvalley.news\/de\/taismo-online-marketing-agentur\/","https:\/\/www.wlw.de\/de\/firma\/taismo-gmbh-1918135","https:\/\/www.youtube.com\/@taismo8632","https:\/\/techbehemoths.com\/company\/taismo-gmbh","https:\/\/www.kununu.com\/de\/taismo1","https:\/\/www.provenexpert.com\/taismo1\/","https:\/\/www.provenemployer.com\/p\/taismo-employer\/","https:\/\/www.trustedshops.de\/bewertung\/taismo-de","https:\/\/www.kennstdueinen.de\/online-marketing-kirchheim-bei-muenchen-taismo-gmbh-d2136613.html","https:\/\/www.ibusiness.de\/dienstleister\/jb\/5920834fb726.html","https:\/\/www.seo-united.de\/seo-agenturen\/taismo-3345\/"]}]}},"_links":{"self":[{"href":"https:\/\/taismo.de\/en\/wp-json\/wp\/v2\/posts\/6947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/taismo.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/taismo.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/taismo.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/taismo.de\/en\/wp-json\/wp\/v2\/comments?post=6947"}],"version-history":[{"count":4,"href":"https:\/\/taismo.de\/en\/wp-json\/wp\/v2\/posts\/6947\/revisions"}],"predecessor-version":[{"id":7204,"href":"https:\/\/taismo.de\/en\/wp-json\/wp\/v2\/posts\/6947\/revisions\/7204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/taismo.de\/en\/wp-json\/wp\/v2\/media\/7542"}],"wp:attachment":[{"href":"https:\/\/taismo.de\/en\/wp-json\/wp\/v2\/media?parent=6947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/taismo.de\/en\/wp-json\/wp\/v2\/categories?post=6947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/taismo.de\/en\/wp-json\/wp\/v2\/tags?post=6947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}